• Improve campaign performance by increasing click through rates and
optimizing ad spend for an existing online consumer telecom campaign.
• Score users in 1st and 3rd party datasets based on their past behavioral
patterns and their likelihood to click on the ad.
• Create audience segments using precision targeting to focus exclusively on
the highest scoring audience members who are highly likely to click.
• Exclusively targeting audience members who scored in the top:
– 37% - resulted in a demonstrated CTR lift of of 77%
– 26% resulted in a demonstrated CTR lift of over 90%
Lotame Optimizer Consumer Telecom – 77 to 97% CTR Lift