When pundits discuss the “post-PC era” that’s code for a world where more people surf the web on smartphones than conventional computers. And that world is now. If you’re marketing online and not focusing on the mobile space, you’re missing the biggest target out there.
LDA’s own Jim McDonnell, the guru of emerging channels at Papa John’s, has been perfecting the art of selling pizza via smartphones for years. On Oct. 4, 2011, he unveiled you the roadmap he developed at the cost of thousands of dollars, and let you in on the dirty secrets of mobile marketing.