Where ideas come from - Business Gets Social

What’s the most important leadership quality? Study of 1500 CEOs

Creativity

So go make your company creative!

Do these words describe your organization? Should it?

Why is creativity so important?

It’s a key competitive edge

And why is “creativity” so hard to find?

“Business” can often stifle creativity

“We are all born artist. The problem is to remain an artist as we grow up” Pablo Picasso

Do you have to ask a kid to be creative?

Creative thinkers observe, experiment, take risks, communicate… they are connected

So in business, how do we listen, observe, explore, experiment and speak up?

So in business, how do we listen, observe, E-Mail explore, experiment and speak up?

So in business, how do we listen, observe, Status meetings explore, experiment and speak up?

So in business, how do we listen, observe, Conference calls explore, experiment and speak up?

So in business, how do we listen, observe, Shared drives explore, experiment and speak up?

It’s broken…but it can be fixed

The content-centric model is broken

Content has overwhelmed the container model…Consider libraries vs. bookstores

It’s not about the storing of knowledge…

it’s about having an environment that encourages and supports “Knowledge Accidents”

But isn’t content important?

Yes. But it’s only one part

But people are in the center… they tie it all together.

It’s not about the creation… it’s all about the creator

1) Start at the source…your PEOPLE

Allow them to “know and be known”

Encourage them to gather together to share and learn and grow

Find and ask the expert

2) OPEN your CONVERSATIONS

When you have a question andsomeone gives you the answer… only the two of you benefit

Discussion Forums

Ideation Blogs

Status updates

The Candle Problem

Q&A without email

3) OPEN SHARING

Innovation and good ideasoften doesn’t call attention to itself

Social Bookmarks

Files…personal and community

Rich Media

Integrated into your work

Integrated into other communications

Make existing content “social”Enterprise Repositories

Make existing content “social”SharePoint Repositories

Summary

Does this sound familiar? “ There go my people. I must catch them… ” for I am their leader. Gandhi

People will be social…so if you do nothing…this will happen

Or you could do this…

Don’t get trapped on theWhat’s next? outside looking in

(1) Get startedDon’t get stuck inanalysis mode

(2) Identify the “socially active”Who has alreadyadopted these tools?

(3) Find the contributorsYour high value experts

(4) Consider rewarding the early followers Leaders will naturally lead

Find someone who has (5) Identify an executive sponsor (or can catch) the visionIt’s not a technology issueIt’s a cultural issue

IBM’s culture is one that appreciates and We can help you! encourages innovation and new ideas www.ibm.com/social

Anything less would be…just anti-social

questions?ideas? comments?

thank you it’s been my pleasure Louis Richardson Social Business Evangelist IBM www.creativitycrisis.com www.twitter.com/inter_vivos www.linkedin.com/in/louisrichardson www.youtube.com/louisrichardsonjr www.slideshare.net/louisrichardson about.me/louisrichardson RichardL@us.ibm.com

disclaimer© IBM Corporation 2012. All Rights Reserved.The information contained in this publication is provided for informational purposes only. While effortswere made to verify the completeness and accuracy of the information contained in this publication, itis provided AS IS without warranty of any kind, express or implied. In addition, this information isbased on IBM’s current product plans and strategy, which are subject to change by IBM withoutnotice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to,this publication or any other materials. Nothing contained in this publication is intended to, nor shallhave the effect of, creating any warranties or representations from IBM or its suppliers or licensors, oraltering the terms and conditions of the applicable license agreement governing the use of IBMsoftware.References in this presentation to IBM products, programs, or services do not imply that they will beavailable in all countries in which IBM operates. Product release dates and/or capabilities referencedin this presentation may change at any time at IBM’s sole discretion based on market opportunities orother factors, and are not intended to be a commitment to future product or feature availability in anyway. Nothing contained in these materials is intended to, nor shall have the effect of, stating orimplying that any activities undertaken by you will result in any specific sales, revenue growth or otherresults.IBM, the IBM logo, Lotus, Lotus Notes, Notes, Domino, Quickr, Sametime, WebSphere, UC2,PartnerWorld and Lotusphere are trademarks of International Business Machines Corporation in theUnited States, other countries, or both. Unyte is a trademark of WebDialogs, Inc., in the UnitedStates, other countries, or both.All references to Renovations refer to a fictitious company and are used for illustration purposes only.

Where ideas come from - Business Gets Social

by Louis Richardson

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