The document discusses how organizations can foster creativity and creative thinking. It advocates opening up conversations so when someone has a question, many can benefit from the discussion. It also promotes openly sharing content and making existing information social. The key is focusing on people and allowing them to connect with each other in order to generate new ideas.
61. thank you it’s been my
pleasure
Louis Richardson
Social Business Evangelist
IBM
www.creativitycrisis.com
www.twitter.com/inter_vivos
www.linkedin.com/in/louisrichardson
www.youtube.com/louisrichardsonjr
www.slideshare.net/louisrichardson
about.me/louisrichardson
RichardL@us.ibm.com
And in case you're wondering, your boss likely thinks that "Creativity" is an important quality to promote.
You have a question...you think you know someone with the answer...you send them an email with your inquiry...and they respond back with the answer...but if that's where it ends, only you and the person you asked gain any benefit from that exchange. And email blasts with large distribution list or conference calls are usually to targeted audiences.
Many of us daily use collaboration and email clients. You need to be able to have your social network reach into these clients. From an email, you should have immediate access to the individuals involved. You should be able to see their current status, get to their files, see others in their network and even reach out with instant messaging. This shows that integration within a Notes client, but we know businesses need options so
And these people, will create content. Content that may reside in your enterprise content management systems. This shows how within a social community, you can have direct access to your current enterprise repositories. So they are no longer that "corporate system" that is only used by special users with complex interfaces. These assets are now readily available and made easily consumable by mere mortals...without sacrificing the rich features and security of your enterprise content systems.
And for those who may have a proliferation of SharePoint sites, we let you easily integrate the SharePoint content right inside your social community...thereby surrounding a content centric system with a people-centric layer.
One problem we have is that the emergence of a social awareness has resulted in a wide range of social tools...from a wide range of vendors. The majority of which are targeted at the consumer market space. There are some that do wikis, others that do only chat, still others that help in sharing media.
If you think this is something you'd like to pursue or know more about, please reach out to us. IBM has a long standing culture of open conversation, integrated into business and a rich heritage of listening and learning. And we are anxious to help you.
After all...anything less would just be...well anti-social.