What people want from you

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In EVERY relationship, there are (at least) four things people want from you. No matter if it's business to customer, company to employee, even our personal relationships. This is a short view of how using social business tools, a company can address all these needs as they build relationships with customers, partners and employees.

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  • OBJECTIVE OF THIS SLIDE: It’s about people. They are the most important asset of any organization. Make sure they know you care. Give them a specific place (a profile page) to share their background, accomplishments, interests, etc.
    PRESENTER NOTE: Try using your own profile picture and speak to how it reflects who you are and what you’re interested in.
  • OBJECTIVE OF THIS SLIDE: It’s about people. They are the most important asset of any organization. Make sure they know you care. Give them a specific place (a profile page) to share their background, accomplishments, interests, etc.
    PRESENTER NOTE: Try using your own profile picture and speak to how it reflects who you are and what you’re interested in.
  • OBJECTIVE OF THIS SLIDE: This is about cutting through the noise. People want YOU to know what’s important to them and then serve them that information. This is a great plug for Portal and Exceptional Digital Experience.
    PRESENTER NOTE: Try using your own W3 page and speak to how it reflects who you are and how you’re served the info relevant to you.
  • OBJECTIVE OF THIS SLIDE: This is about cutting through the noise. People want YOU to know what’s important to them and then serve them that information. This is a great plug for Portal and Exceptional Digital Experience.
    PRESENTER NOTE: Try using your own W3 page and speak to how it reflects who you are and how you’re served the info relevant to you.
  • OBJECTIVE OF THIS SLIDE: Harley Davidson respected their female riders. So they built a social community specific for Women Bikers. It included topics and workshops specific to their needs and interests. It made them feel like Harley Davidson was very interested in them.
    PRESENTER NOTE: If you know of other use cases, use this slide and overlay a screenshot from their site.
  • OBJECTIVE OF THIS SLIDE: Harley Davidson respected their female riders. So they built a social community specific for Women Bikers. It included topics and workshops specific to their needs and interests. It made them feel like Harley Davidson was very interested in them.
    PRESENTER NOTE: If you know of other use cases, use this slide and overlay a screenshot from their site.
  • OBJECTIVE OF THIS SLIDE: Allow people to connect their ideas, questions and answers. Encourage open conversations that benefit more that the 2 people in the normal question/answer scenario.
    PRESENTER NOTE: Share how you have used Connections to find answers or expertise.
  • OBJECTIVE OF THIS SLIDE: Allow people to connect their ideas, questions and answers. Encourage open conversations that benefit more that the 2 people in the normal question/answer scenario.
    PRESENTER NOTE: Share how you have used Connections to find answers or expertise.
  • OBJECTIVE OF THIS SLIDE: People are the holders of knowledge and answers. By making them accessible and approachable, answers are found faster, and conversations are more effective.
    PRESENTER NOTE: Use a personal example of how you found a person or answer from a previous unknown source…a knowledge accident.
  • OBJECTIVE OF THIS SLIDE: People are the holders of knowledge and answers. By making them accessible and approachable, answers are found faster, and conversations are more effective.
    PRESENTER NOTE: Use a personal example of how you found a person or answer from a previous unknown source…a knowledge accident.
  • OBJECTIVE OF THIS SLIDE: We’re all way too busy, yet we all want to assist when we can. Open conversations, open sharing and open gatherings all serve to make the information readily available to those seeking answers. Helping your people to connect by making it easy to find and connect with expertise will result in individuals who are more ready to assist…because it’s easier than ever before.
    PRESENTER NOTE: Tell how you (or a customer) used status updates to find answers.
  • OBJECTIVE OF THIS SLIDE: We’re all way too busy, yet we all want to assist when we can. Open conversations, open sharing and open gatherings all serve to make the information readily available to those seeking answers. Helping your people to connect by making it easy to find and connect with expertise will result in individuals who are more ready to assist…because it’s easier than ever before.
    PRESENTER NOTE: Tell how you (or a customer) used status updates to find answers.
  • OBJECTIVE OF THIS SLIDE: We are all creators. We develop documents, spreadsheets and presentations in which we store our knowledge, ideas and opinions. Provide your creators with a way to easily make their creations available to the widest possible audiences. If it’s not easy to share, they won’t do it. And if they can’t see the results (impact) of their sharing, they likely won’t continue to do so.
    PRESENTER NOTE: Point out the integration with Windows Explorer. Everyone likely knows how to share docs using Explorer. It’s just that simple. Yet there is a richness behind it….who shared it, how many comments, versions, downloads, etc. that comes from it being a social sharing experience.
  • OBJECTIVE OF THIS SLIDE: We are all creators. We develop documents, spreadsheets and presentations in which we store our knowledge, ideas and opinions. Provide your creators with a way to easily make their creations available to the widest possible audiences. If it’s not easy to share, they won’t do it. And if they can’t see the results (impact) of their sharing, they likely won’t continue to do so.
    PRESENTER NOTE: Point out the integration with Windows Explorer. Everyone likely knows how to share docs using Explorer. It’s just that simple. Yet there is a richness behind it….who shared it, how many comments, versions, downloads, etc. that comes from it being a social sharing experience.
  • OBJECTIVE OF THIS SLIDE: People like to be appreciated. We all like it when people recognize and acknowledge our work. In addition to the visible aspects of social sharing (downloads, likes, comments, etc.), content can be acknowledge by “badges” (gamification) and promotion in communities.
    PRESENTER NOTE: I like to share the story of Ginni’s story of acknowledging the sales top performers (I think it was President’s Club) by posting on their profile board. In the past it was done via email where only the person and maybe their manager saw the comments. This way, Ginni publically acknowledge each person. The effort was the same, the results were amazing.
  • OBJECTIVE OF THIS SLIDE: People like to be appreciated. We all like it when people recognize and acknowledge our work. In addition to the visible aspects of social sharing (downloads, likes, comments, etc.), content can be acknowledge by “badges” (gamification) and promotion in communities.
    PRESENTER NOTE: I like to share the story of Ginni’s story of acknowledging the sales top performers (I think it was President’s Club) by posting on their profile board. In the past it was done via email where only the person and maybe their manager saw the comments. This way, Ginni publically acknowledge each person. The effort was the same, the results were amazing.
  • OBJECTIVE OF THIS SLIDE: Get them thinking about analytics. Many social systems do not have the tools to measure and determine the value of the adoption and usage. Our system does.
    PRESENTER NOTE: This is a screen shot from our W3 Connections Community Metric wiki https://w3-connections.ibm.com/wikis/home?lang=en-us#/wiki/W775f1e9e243b_4514_8a41_d4f985d45b48/page/Metrics
    Update this as needed
  • OBJECTIVE OF THIS SLIDE: Get them thinking about analytics. Many social systems do not have the tools to measure and determine the value of the adoption and usage. Our system does.
    PRESENTER NOTE: This is a screen shot from our W3 Connections Community Metric wiki https://w3-connections.ibm.com/wikis/home?lang=en-us#/wiki/W775f1e9e243b_4514_8a41_d4f985d45b48/page/Metrics
    Update this as needed
  • OBJECTIVE OF THIS SLIDE: Have them understand how doing things in an open/social way can speed the process. Introduce them to Activities and how people can get assignments and todo’s, and how the team can keep current on status, next steps and objectives. Even mention Activity Templates to be a best practice repeatable way to encourage and support social business behaviors.
    PRESENTER NOTE: Tell how you’ve been involved in activities and how it saves you time normally spent in meetings or on conference calls.
  • OBJECTIVE OF THIS SLIDE: Have them understand how doing things in an open/social way can speed the process. Introduce them to Activities and how people can get assignments and todo’s, and how the team can keep current on status, next steps and objectives. Even mention Activity Templates to be a best practice repeatable way to encourage and support social business behaviors.
    PRESENTER NOTE: Tell how you’ve been involved in activities and how it saves you time normally spent in meetings or on conference calls.
  • OBJECTIVE OF THIS SLIDE: We all communicate with different tools and devices. If you don’t support the personal preferred devices, it’s likely you’re not going to be successful in getting them to engage with you. Our social business systems support all the popular mobile devices, allowing people to have a choice in how and when they engage.
    PRESENTER NOTE: If you have a mobile device, pull it out or mention how you use mobile to be productive on the go.
  • OBJECTIVE OF THIS SLIDE: We all communicate with different tools and devices. If you don’t support the personal preferred devices, it’s likely you’re not going to be successful in getting them to engage with you. Our social business systems support all the popular mobile devices, allowing people to have a choice in how and when they engage.
    PRESENTER NOTE: If you have a mobile device, pull it out or mention how you use mobile to be productive on the go.
  • OBJECTIVE OF THIS SLIDE: Encourage the wisdom of the crowds. You can speak of IBM’s success with IBM Jams and how any organization can leverage the same through ideation blogs.
    PRESENTER NOTE: There are a number of good customer stories on this. One being CEMEX’s reduction of concrete recipes through asking their global plant workers to suggest ways to standardize on a few processes. The reduction in recipes and processes resulted in tremendous savings and process efficiencies.
  • OBJECTIVE OF THIS SLIDE: Encourage the wisdom of the crowds. You can speak of IBM’s success with IBM Jams and how any organization can leverage the same through ideation blogs.
    PRESENTER NOTE: There are a number of good customer stories on this. One being CEMEX’s reduction of concrete recipes through asking their global plant workers to suggest ways to standardize on a few processes. The reduction in recipes and processes resulted in tremendous savings and process efficiencies.
  • What people want from you

    1. 1. It’s about people. They are the most important asset of any organization. Make sure they know you care. Give them a specific place (a profile page) to share their background, accomplishments, interests, etc.
    2. 2. It’s about cutting through the noise. People want YOU to know what’s important to them and then serve them that information. At IBM we help you do this with our Portal & Exceptional Digital Experience.
    3. 3. Harley Davidson respected their female riders. So they built a social community specific for Women Bikers. It included topics and workshops specific to their needs and interests. It made them realize Harley Davidson was very interested in them.
    4. 4. Allow people to connect their ideas, questions and answers. Encourage open conversations that benefit more than the 2 people in the normal question/answer scenario.
    5. 5. People are the holders of knowledge and answers. By making them accessible and approachable, answers are found faster, and conversations are more effective.
    6. 6. We’re all way too busy, yet we all want to assist when we can. Open conversations, open sharing and open gatherings all serve to make the information readily available to those seeking answers. Helping your people to connect by making it easy to find and connect with expertise will result in individuals who are more ready to assist… because it’s easier than ever before.
    7. 7. We are all creators. We develop documents, spreadsheets and presentations in which we store our knowledge, ideas and opinions. Provide your creators with a way to easily make their creations available to the widest possible audiences. If it’s not easy to share, they won’t do it. And if they can’t see the results (impact) of their sharing, they likely won’t continue to do so.
    8. 8. People like to be appreciated. We all like it when people recognize and acknowledge our work. In addition to the visible aspects of social sharing (downloads, likes, comments, etc.), content can be acknowledged by “badges” (gamification) and promotion in communities.
    9. 9. And now…think about the power of analytics. Many social systems do not have the tools to measure and determine the value of the adoption and usage. The IBM social system does.
    10. 10. Imagine how doing things in an open/social way can speed your processes. We use Activities to help people get assignments and to-do’s. And it keeps the team current on status, next steps and objectives. This can replace those conference calls and costly meetings just to get in sync.
    11. 11. We all communicate with different tools and devices. If you don’t support the personal preferred devices, it’s likely you’re not going to be successful in getting them to engage with you. Our social business systems support all the popular mobile devices, allowing people to have a choice in how and when they engage.
    12. 12. Encourage the wisdom of the crowds. At IBM, we use worldwide Jams to build a Smarter Planet and now, using our social solutions, your organization can leverage the same power through ideation blogs.
    13. 13. For more information: www.ibm.com/social

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