The ROI of social smarter work: Simply Stated

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I'm often asked about the ROI of Social. While we can (and do) find valuable savings and business results to justify the technology spend, I've yet to see a customer who invested in the cultural …

I'm often asked about the ROI of Social. While we can (and do) find valuable savings and business results to justify the technology spend, I've yet to see a customer who invested in the cultural spend that didn't realize their ROI in less time and often many times over. Thanks to my dear friend, Maarten Raeymaekers for helping me develop this list...a fine example of "release of ideas" & "reward of insights".

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