Ideas @ work from the Social Biz Roadshow


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This is a 25 minute session on the business value of social software. The recording is from a session given in Eindhoven, Netherlands on 30 March 2011.

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Ideas @ work from the Social Biz Roadshow

  1. 1. ideas @ work How being a social business can drive innovation and create real business value 2011 Social Business Road Show Get Social. Do Business. ©2011 IBM Corporation
  2. 2. Your PEOPLE are core to your BUSINESS <ul><li>Companies don’t do business with companies… people do business with people </li></ul>
  3. 3. By nature, your PEOPLE are SOCIAL <ul><li>given the chance, people will share their ideas </li></ul>
  4. 4. SOCIAL NETWORKS are on the rise <ul><li>in the consumer space </li></ul>
  5. 5. You should leverage this SOCIAL CAPITAL <ul><li>in your business </li></ul>
  6. 6. Why should you use social software? <ul><li>And why now? </li></ul>
  7. 7. Vitamins or Aspirins? <ul><li>Address the headache </li></ul>
  8. 8. Where does it hurt? <ul><li>Describe the pain </li></ul>
  9. 9. Who’s Who in the Zoo
  10. 10. Profile Page <ul><li>Know and be known </li></ul>
  11. 11. Knowledge Sharing Gap
  12. 12. Tags
  13. 13. Communities
  14. 14. Blogs, Wikis, Forums…
  15. 15. Email Hoarding of Business Information
  16. 16. Files in context of team or community
  17. 17. Activities
  18. 18. Organizational boundaries
  19. 19. Social Bookmarks <ul><li>Finding </li></ul>
  20. 20. Social Bookmarks <ul><li>Sharing </li></ul>
  21. 21. Don’t know yet
  22. 22. Status updates <ul><li>Microblog to stay in touch and up to date </li></ul>
  23. 23. Recommendations anyone? <ul><li>people, community and content </li></ul>
  24. 24. Recommendations anyone? <ul><li>people, community and content </li></ul>
  25. 25. Maze to information
  26. 26. Available Information
  27. 27. Accurate Information
  28. 28. Credible Information Does it have any value to me?
  29. 29. So you do a search and find something
  30. 30. Who created it? <ul><li>What experience or skills do they have? </li></ul>
  31. 31. What have others said about this? <ul><li>How have they used it? How have they tagged it? </li></ul>
  32. 32. Virtual business card <ul><li>and more </li></ul>
  33. 33. Credentials directly from the content
  34. 34. Looking to leverage your social network. What advice would we give you? <ul><li>Don’t get trapped on the outside looking in </li></ul>
  35. 35. (1) Get started <ul><li>Don’t get stuck in analysis mode </li></ul>
  36. 36. (2) Identify the “socially active” <ul><li>Who has already adopted these tools? </li></ul>
  37. 37. (3) Find the contributors <ul><li>Your high value experts </li></ul>
  38. 38. (4) Consider rewarding the early followers <ul><li>Leaders will naturally lead </li></ul>
  39. 39. (5) Identify an executive sponsor <ul><li>It’s not a technology issue </li></ul><ul><li>It’s a cultural issue </li></ul>Find someone who has (or can catch) the vision
  40. 40. What makes “Social Software” a success? <ul><li>It’s not measured in 100% involvement </li></ul>
  41. 41. What makes “Social Software” a success? <ul><li>It’s not measured in 100% involvement </li></ul>Major contributors account for about 15-20% of the total workforce* * On average, your company may vary
  42. 42. What makes “Social Software” a success? <ul><li>It’s not measured in 100% involvement </li></ul>Major contributors account for about 15-20% of the total workforce* To be considered a Success , you just need to get these people to be more productive * On average…your company may vary
  43. 43. What about small companies? <ul><li>Extend your reach and leverage agility & ability to adopt new culture </li></ul>
  44. 44. Why IBM?
  45. 45. (1) It’s your conversation…own it! <ul><li>Don’t risk selling your family parrot to the town gossip </li></ul>
  46. 46. (2) Don’t add a social application, make your applications social <ul><li>Don’t make social your business…make your business social </li></ul>
  47. 47. (3) People-Centric vs. Content-Centric <ul><li>The Copernican Revolution needed to become a social business </li></ul>
  48. 48. So plant a social seed and watch it grow
  49. 49. EMPOWER your PEOPLE <ul><li>in the context of the work they are already doing </li></ul>
  50. 50. ENGAGE their IDEAS <ul><li>by offering open exchange of best practices, concepts and comments </li></ul>
  51. 51. LEVERAGE your NETWORK <ul><li>through specific expertise, community knowledge, active listening, and open dialogs </li></ul>
  52. 52. EXPECT & CELEBRATE the UNEXPECTED <ul><li>People are amazing </li></ul>
  53. 53. Open discussion ideas? questions? comments? <ul><li>What do you think? </li></ul>
  54. 54. thank you <ul><li>it’s been my pleasure </li></ul>[email_address] Louis Richardson Social Business Evangelist
  55. 55. disclaimer © IBM Corporation 2011. All Rights Reserved. The information contained in this publication is provided for informational purposes only. While efforts were made to verify the completeness and accuracy of the information contained in this publication, it is provided AS IS without warranty of any kind, express or implied. In addition, this information is based on IBM’s current product plans and strategy, which are subject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this publication or any other materials. Nothing contained in this publication is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in this presentation may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken by you will result in any specific sales, revenue growth or other results. IBM, the IBM logo, Lotus, Lotus Notes, Notes, Domino, Quickr, Sametime, WebSphere, UC2, PartnerWorld and Lotusphere are trademarks of International Business Machines Corporation in the United States, other countries, or both. Unyte is a trademark of WebDialogs, Inc., in the United States, other countries, or both. All references to Renovations refer to a fictitious company and are used for illustration purposes only.