Ideas @ work from the Social Biz Roadshow

Your PEOPLE are core to your BUSINESS
Companies don’t do business with companies… people do business with people

By nature, your PEOPLE are SOCIAL
given the chance, people will share their ideas

SOCIAL NETWORKS are on the rise
in the consumer space

You should leverage this SOCIAL CAPITAL
in your business

Why should you use social software?
And why now?

Vitamins or Aspirins?
Address the headache

Where does it hurt?
Describe the pain

Who’s Who in the Zoo

Profile Page
Know and be known

Knowledge Sharing Gap

Communities

Blogs, Wikis, Forums…

Email Hoarding of Business Information

Files in context of team or community

Activities

Organizational boundaries

Social Bookmarks
Finding

Social Bookmarks
Sharing

Don’t know yet

Status updates
Microblog to stay in touch and up to date

Recommendations anyone?
people, community and content

Maze to information

Available Information

Accurate Information

Credible Information Does it have any value to me?

So you do a search and find something

Who created it?
What experience or skills do they have?

What have others said about this?
How have they used it? How have they tagged it?

Virtual business card
and more

Credentials directly from the content

Looking to leverage your social network. What advice would we give you?
Don’t get trapped on the outside looking in

(1) Get started
Don’t get stuck in analysis mode

(2) Identify the “socially active”
Who has already adopted these tools?

(3) Find the contributors
Your high value experts

(4) Consider rewarding the early followers
Leaders will naturally lead

(5) Identify an executive sponsor
It’s not a technology issue
It’s a cultural issue
Find someone who has (or can catch) the vision

What makes “Social Software” a success?
It’s not measured in 100% involvement

Major contributors account for about 15-20% of the total workforce* * On average, your company may vary

Major contributors account for about 15-20% of the total workforce* To be considered a Success , you just need to get these people to be more productive * On average…your company may vary

What about small companies?
Extend your reach and leverage agility & ability to adopt new culture

Why IBM?

(1) It’s your conversation…own it!
Don’t risk selling your family parrot to the town gossip

(2) Don’t add a social application, make your applications social
Don’t make social your business…make your business social

(3) People-Centric vs. Content-Centric
The Copernican Revolution needed to become a social business

So plant a social seed and watch it grow

EMPOWER your PEOPLE
in the context of the work they are already doing

ENGAGE their IDEAS
by offering open exchange of best practices, concepts and comments

LEVERAGE your NETWORK
through specific expertise, community knowledge, active listening, and open dialogs

EXPECT & CELEBRATE the UNEXPECTED
People are amazing

Open discussion ideas? questions? comments?
What do you think?

thank you
it’s been my pleasure
[email_address] www.twitter.com/inter_vivos www.linkedin.com/in/louisrichardson www.thecollaborationsoapbox.com Louis Richardson Social Business Evangelist

disclaimer © IBM Corporation 2011. All Rights Reserved. The information contained in this publication is provided for informational purposes only. While efforts were made to verify the completeness and accuracy of the information contained in this publication, it is provided AS IS without warranty of any kind, express or implied. In addition, this information is based on IBM’s current product plans and strategy, which are subject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this publication or any other materials. Nothing contained in this publication is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in this presentation may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken by you will result in any specific sales, revenue growth or other results. IBM, the IBM logo, Lotus, Lotus Notes, Notes, Domino, Quickr, Sametime, WebSphere, UC2, PartnerWorld and Lotusphere are trademarks of International Business Machines Corporation in the United States, other countries, or both. Unyte is a trademark of WebDialogs, Inc., in the United States, other countries, or both. All references to Renovations refer to a fictitious company and are used for illustration purposes only.

http://paper.li	139
http://www.linkedin.com	75
http://www.slideshare.net	65
http://lcssrv.myloweslife.com	57
http://lightweb.zumtobelgroup.com	33
http://connections.intern.topdanmark.dk	20
url_unknown	9
http://www.genusllc.com	9
http://tweetedtimes.com	7
http://w3.ibm.com	5
http://twitter.com	3
http://lightweb-dev.zumtobelgroup.com	1
http://bitly.com	1
http://www.netvibes.com	1
https://twitter.com	1
https://lightweb.zumtobelgroup.com	1
http://us-w1.rockmelt.com	1

Ideas @ work from the Social Biz Roadshow

by Louis Richardson

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Ideas @ work from the Social Biz Roadshow Webinar Transcript