Socialmediaoct12
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Socialmediaoct12 Presentation Transcript

  • 1. Social Media University
    Oct. 12, 2011
  • 2. History/metrics (Drew)
  • 3. Engagement Matters
  • 4. MOBILE (Drew)
  • 5. LIKE IT
  • 6. BREAKING NEWS – RYAN DUNN
    • Furlong >>>> Retweeted nearly 2,300 times
    • 7. 3,647 Twitter mentions/links to @NBCPhiladelphia
    • 8. 40,000 Facebook Shares
    • 9. Top direct source for MTV, HuffPo, Google, Hollywood Reporter and more
    • 10. NBCPhiladelphia.com
    • 11. 1.1 million Unique Visitors
    • 12. 2.61 million Page Views
  • HURRICANE IRENE
  • 13. NBC10 PRESENTS: ASK MAYOR MICHAEL NUTTER
  • 14. Social Media Guidelines
    MAINTAIN CREDIBILITY
    Would this posting make a viewer question my ability to do my job objectively and professionally (whether you are a reporter, an editor, a photographer or a producer?
    Would you say it on air?
    Would you want a story written on it?
    AVOID REAL OR APPARENT CONFLICT
    Care should also be taken when joining, “following” or “friending” any person or organization online, though you should be following people who help make your job easier.
  • 15. BE PROFESSIONAL
    PROMOTE TRANSPARENCY
  • 16. LOOK BEFORE YOU THINK
    THINK IN REAL-TIME
  • 17. MIND THE MEDIUM
    Be a good listener and don’t ignore people who are engaging you in productive ways.
    Foster connections (and potential tips/sources!) by responding to readers. It can be as simple as throwing out a question when you need a source or tip for a story.
    When you encounter criticism, count to 10. Don’t take it personally, and never make statements on behalf of NBC 10 Philadelphia.
  • 18. WHAT & HOW TO TWEET
    WHAT
    HOW