SOCIAL MEDIA +JOURNALISM IABC Lehigh Valley June 2012Lou Dubois about.me/lou_duboisSocial Media Editor, NBC News @lou_dubois
NEWSPAPER AD REVENUES
NOT IF, BUT HOWSocial networks are not a choice. They are a must.The rise of social networks makes convergence easier. Newsrooms can connect with field reporters, editors can engage with the audience, and consumers of news share what they read or watch to friends.
GATHERING AND SHARING 71% of adults get news online. 75% of them get news forwarded to them via email or posts on social networking sites Half of social network users who are also news consumers get news from people they follow, NOT from the news site itself SOURCE: PEW RESEARCH
DECISION 20121/3 of voters learn from online-only sources33% of registered voters don‟t watch live TV2x better recall when spots aired/viewed on both YouTube and TV70% of likely Republican voters in SC went online to find info before primary14-20 sources viewed by 2012 voter before voting SOURCE: GOOGLE
SOCIAL IMPACT ON NEWS TRUST = AUTHORITY NEWS PARTICIPATION BUILD AND BE A PART OF A COMMUNITY CAPTURING THE DESIRE TO SHARE NEWS SOCIALLY
BUT IS IT ALL JUST A FAD?????
SOCIAL TV1. Over 12,000 tweets per second during Super Bowl2. Volkswagen‟s „The Force‟ commercial has 52 million views…on Youtube3. 45% of tablet users use it in front of TV every day4. Shazam 5.0 recognizes audio in less than 1 second5. HBO Go app on iPad has over 6 million downloads since May 2011 launch
NEWS + SOCIALDISTRIBUTIONENGAGEMEN TRECOGNITIONDIALOGUEBRAND VALUE
HOW DO YOU ENGAGE? 500 million daily active users 500 million accounts More private info Breaking news Tougher to search Real-time search Less immediate Engagement less intrusive Engage, don‟t intrude Hashtags help with Pages, Subscribe search, conversation
FIVE KEYS TO SOCIALJOURNALISMThe information (the story) is still the priority.“Trust, but verify.”Be transparentUse tools to support your role as a journalistEveryone is a journalist, 24/7
THE STORY OF THE THREE LITTLEPIGS1840s1st little pig – straw house2nd little pig - house of sticks3rd little pig – house of bricksWolf boiled in chimney
THREE LITTLE PIGS – 2012(GUARDIAN)
QUESTIONS?? PRESENTATION AVAILABLE AT http://www.slideshare.net/louismdubois/social-media-journalism- 11846978 About.me/lou_dubois @LOU_DUBOIS