SOCIAL MEDIA +
JOURNALISM
IABC Lehigh Valley
June 2012
about.me/lou_dubois
@lou_dubois
Lou Dubois
Social Media Editor, NBC...
NEWSPAPER AD REVENUES
NOT IF, BUT HOW
Social networks are not a choice. They
are a must.
The rise of social networks makes
convergence easier....
GATHERING AND SHARING
 71% of adults get news
online. 75% of them
get news forwarded to
them via email or posts
on social...
DECISION 2012
1/3 of voters learn from online-only sources
33% of registered voters don’t watch live
TV
2x better recal...
SOCIAL IMPACT ON NEWS
TRUST =
AUTHORITY
NEWS
PARTICIPATION
BUILD AND BE A
PART OF A
COMMUNITY
CAPTURING THE
DESIRE TO ...
BUT IS IT ALL JUST A FAD?????
SOCIAL TV
1. Over 12,000 tweets per
second during Super Bowl
2. Volkswagen’s ‘The Force’
commercial has 52 million
views…o...
NEWS + SOCIAL
DISTRIBUTION
ENGAGEMEN
T
RECOGNITION
DIALOGUE
BRAND VALUE
HOW DO YOU ENGAGE?
 500 million daily active users
 More private info
 Tougher to search
 Less immediate
 Engage, don...
FIVE KEYS TO SOCIAL
JOURNALISM
The information (the story) is still the
priority.
“Trust, but verify.”
Be transparent
...
THE STORY OF THE THREE LITTLE
PIGS
1840s
1st little pig – straw
house
2nd little pig - house
of sticks
3rd little pig ...
THREE LITTLE PIGS – 2012
(GUARDIAN)
QUESTIONS??
 PRESENTATION AVAILABLE AT
http://www.slideshare.net/louismdubois/social-media-journalism-
11846978
 About.m...
Social Media + Journalism
Social Media + Journalism
Social Media + Journalism
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Social Media + Journalism

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  • social media has revitalized traditional journalism. Twitter has allowed reporters to develop their personalities and communicate directly with their followers in real time.  Facebook, especially with its recent changes, allows journalists to post stories and other content which fans can subscribe to and consume on that platform.
    Even small, local newspapers can compete in the breaking news world with national media, one tweet at a time, and gain a national following.
  • 1. Distribute the content
    Social media is all about sharing – and sharing drives traffic. As such Facebook and Twitter can be powerful channels for distributing content. People trust their friends more than brands. And people spend more time on social networks than anywhere else on the web.
    2. Create engagement
    Content without engagement has no – or at least low – value. Most news sites will find that content that creates engagement will have a longer average length of the user sessions. People spend more time on the content and they will move on to more of the other content of the site as well.
    3. Pick up news fast
    When big news events occur there are no better place to keep track during the first hours than in social media. In fact social media is a great tool for professional journalists to pick up news. Big news and live events. Uprisings in Libya. Monitoring your beat.
    4. Dialogue with readers
    Social media forces us to change our way of thinking – from journalism being a “one-way-communication” to looking at our profession as a two-way dialogue.
    5. Build brand value
    This is the more overriding reason: How a news company uses social media influences the brand value of the company.

  • Social Media + Journalism

    1. 1. SOCIAL MEDIA + JOURNALISM IABC Lehigh Valley June 2012 about.me/lou_dubois @lou_dubois Lou Dubois Social Media Editor, NBC News
    2. 2. NEWSPAPER AD REVENUES
    3. 3. NOT IF, BUT HOW Social networks are not a choice. They are a must. The rise of social networks makes convergence easier. Newsrooms can connect with field reporters, editors can engage with the audience, and consumers of news share what they read or watch to friends.
    4. 4. GATHERING AND SHARING  71% of adults get news online. 75% of them get news forwarded to them via email or posts on social networking sites  Half of social network users who are also news consumers get news from people they follow, NOT from the news site itself SOURCE: PEW RESEARCH
    5. 5. DECISION 2012 1/3 of voters learn from online-only sources 33% of registered voters don’t watch live TV 2x better recall when spots aired/viewed on both YouTube and TV 70% of likely Republican voters in SC went online to find info before primary 14-20 sources viewed by 2012 voter before voting SOURCE: GOOGLE
    6. 6. SOCIAL IMPACT ON NEWS TRUST = AUTHORITY NEWS PARTICIPATION BUILD AND BE A PART OF A COMMUNITY CAPTURING THE DESIRE TO SHARE NEWS SOCIALLY
    7. 7. BUT IS IT ALL JUST A FAD?????
    8. 8. SOCIAL TV 1. Over 12,000 tweets per second during Super Bowl 2. Volkswagen’s ‘The Force’ commercial has 52 million views…on Youtube 3. 45% of tablet users use it in front of TV every day 4. Shazam 5.0 recognizes audio in less than 1 second 5. HBO Go app on iPad has over 6 million downloads since May 2011 launch
    9. 9. NEWS + SOCIAL DISTRIBUTION ENGAGEMEN T RECOGNITION DIALOGUE BRAND VALUE
    10. 10. HOW DO YOU ENGAGE?  500 million daily active users  More private info  Tougher to search  Less immediate  Engage, don’t intrude  Pages, Subscribe  500 million accounts  Breaking news  Real-time search  Engagement less intrusive  Hashtags help with search, conversation
    11. 11. FIVE KEYS TO SOCIAL JOURNALISM The information (the story) is still the priority. “Trust, but verify.” Be transparent Use tools to support your role as a journalist Everyone is a journalist, 24/7
    12. 12. THE STORY OF THE THREE LITTLE PIGS 1840s 1st little pig – straw house 2nd little pig - house of sticks 3rd little pig – house of bricks Wolf boiled in chimney
    13. 13. THREE LITTLE PIGS – 2012 (GUARDIAN)
    14. 14. QUESTIONS??  PRESENTATION AVAILABLE AT http://www.slideshare.net/louismdubois/social-media-journalism- 11846978  About.me/lou_dubois  @LOU_DUBOIS
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