Branding Overview. Introducción al trabajo de marcas [SPA]

896 views
776 views

Published on

If a brand results from a set of associations and perceptions in people’s minds, then branding is an attempt to harness, generate, influence and control these associations to help the business perform better.

This document gives a brief overview of an effective brand strategy.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
896
On SlideShare
0
From Embeds
0
Number of Embeds
15
Actions
Shares
0
Downloads
32
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Branding Overview. Introducción al trabajo de marcas [SPA]

  1. 28. All logos and trademarks in this document are property of their respective owners. Todas las marcas, logotipos, y artes utilizados en el presente documento pertenecen a sus respectivos propietarios. All the rest © 2008 by Branch Branding S.C., México, MX.

×