Social Gifting
Upcoming SlideShare
Loading in...5
×
 

Social Gifting

on

  • 2,113 views

Social gifting landscape

Social gifting landscape

Statistics

Views

Total Views
2,113
Views on SlideShare
1,372
Embed Views
741

Actions

Likes
0
Downloads
42
Comments
0

6 Embeds 741

http://www.buzz.gr 657
http://152763022822796572_3a382c32b88b8e116e877d2e86af2d6f7810f36a.blogspot.com 37
http://louishatzis.com 27
http://buzz.gr 18
http://www.linkedin.com 1
http://flavors.me 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Social Gifting Social Gifting Presentation Transcript

    •  SOCIAL  GIFTING 30  September  2012  -­‐  Louis  Hatzis  -­‐  louishatzis@tsoonami.com
    •      Social  Gi1ing  -­‐  What  is  it? • Social  gi>ing  is  the  latest  trend  in  retail. • People  on  Facebook  and  other  social  networks  buy  each  other  gi>s. • People  can  give  away  a  gi>  using  a  smartphone. • Friends  buy  each  other  gi>  cards  from  parGcipaGng  retailers  either   individually  or  by  teaming  up,  which  they  can  store  on  their  mobile   devices  and  redeem  either  online  or  inside  physical  stores.          
    •      Social  Gi1ing  is  the  intersec<on  of  3  major  trends • Gi>  cards:  Big  brands  like  them  because  they  dont  "cheapen"  the   brand/product  in  the  mind  of  consumers  (contrary  to  daily  deals).   • Social  networks:  People  love  to  share  and  let  others  know,  and  giving  is   social  by  nature • Mobile:  Our  mobile  phones  are  with  us  all  the  way  through  our  path  to   the  purchase  counter.        
    •      Some  Stats • e-­‐gi>ing  accounted  just  for  $1  billion  of  the  $100  billion  gi>  card   industry  last  year.  Of  that  $1  billion,  social  gi>ing  made  up  only  about   5%  or  $50  million.  (1) • Since  November  2011  more  than  165,000  acGve  users  have  given  over   1.4  million  gi>  cards  that  can  be  redeemed  in  some  50  major  retail   stores  across  Europe.  (2) • Starbucks  is  expecGng  social  gi>ing  to  take  up  as  much  as  one  fi>h  of  all   its  gi>ing  revenues  in  the  very  near  future.  (3)        Sources:  CEB  TowerGroup  (1)    Wrapp.com  (2)    Starbucks  (3)
    •      US.  Gi1  Card  Spend        Sources:  CEB  TowerGroup
    •      Why  do  Retailers  Like  it? • Costs  retailers  almost  nothing!  All  the  markeGng  cost  is  handled  by  the   social  gi>ing  company.  No  cards  have  to  be  printed  because  it’s  all   handled  digitally. • Gives  brick-­‐and-­‐mortar  retailers  new  &  more  efficient  ways  to  drive   sales  into  stores  without  diluGng  their  brands. • Provides  retailers  an  opportunity  to  reach  out  to  their  target  buyers  and   promote  their  brands  at  almost  no  extra  cost. • Offers  a  social  markeGng  acquisiGon  channel  that  increases  the   frequency  of  engagement  with  exisGng  customers,  and  ulGmately   increases  traffic  to  their  physical  store  locaGons.   • In  conclusion,  with  Social  gi>ing  there  is  lihle  markeGng  costs  for   retailers,  and  customers  end  up  buying  more  once  their  inside  the  store.        
    •      Retailers  Survey   • 65  percent  of  retailers  believe  eGi>s  are  a  successful  tool  in  building   loyalty  and  establishing  online  relaGonships  with  customers. • Nearly  half  of  the  retailers  surveyed  plan  to  improve  the  mobile   shopping  experience  for  their  customers  in  the  next  year. • 60  percent  of  retail  partners  agreed  that  it  is  important  for  eGi>  Card   delivery  to  be  instant. • 45  percent  of  retail  partners  surveyed  agreed  that  a  combinaGon  of   personalized  video,  text,  photos  and  mulGple  design  opGons  are   important  features  for  eGi>.          CashStars  Annual  Digital  Gi>ing  Retailer  Roundtable,  July  2012
    •      Group  Buying  vs.  Social  Gi1ing • Group  Buying  made  waves  by  providing  online  deals  to  customers  from   various  retailers.  It  rode  on  the  euphoria  around  “gemng  something  for   free.” • Group  Buying  brought  new  business  to  many  retailers.   • Some  retailers  saw  a  decrease  in  online  raGngs  due  to  these  deals,   while  others  did  not  see  repeat  business  materialize.   • In  some  cases,  retailers  lost  money.  For  example  a  bakery  lost  $20,000   because  they  did  not  plan  for  the  surge  in  customers  and  had  to  hire   addiGonal  help  to  manage  the  increase  in  demand. • In  contract,  Social  gi>ing,  does  not  place  pressure  on  retailers  in  the   same  way  (Note:  The  broad  idea  of  Wrapp’s  marke6ng  scheme  was   a;ained  from  Groupon.  However,  Wrapp  does  not  charge  the  retailer   unless  the  transac6on  has  been  completed).      
    •      Amazon  granted  patent  on  Electronic  Gi1ing  (May  2012)     GeekWire:  hhp://bit.ly/QCvJ6N US  Patent  Office:  hhp://1.usa.gov/W377EV
    •      Wrapp.com     A  Swedish  company  that  has  raised  $10.5  million.  AcGve  in  8  countries,   including  the  US.
    •      Karma  (getkarma.com)     Acquired  by  Facebook  earlier  this  year.
    •      Facebook     Facebook  launches  Gi>s  Se0  28,  2012.
    •      Boomerang  (rang.com)     Backed  by  Lightbank,  the  investment  fund  created  by  Groupon  founders   Eric  Letofsky  and  Brad  Keywell.
    •      Treater.com     Raised  $2.5  million.  Users  can  instantly  send  gi>s  like  a  coffee,  cupcake  or   a  cocktail  to  friends  on  their  mobile  devices  in  mere  seconds.
    •      WanUul.com     raised  $5.5  million  in  Series  A  funding  for  their  customized  gi>  plavorm,   which  acts  as  a  personalized  gi>  card
    •      Givable.co     An  australian  based  start-­‐up.  Formely  known  as  Gri>less.
    •      Gi1socially.com Allows  gi>  drives:  many  people  collecGvely  buy  a  gi>  for  a  friend.
    •      Gi1sproject.com Acquired  by  eBay.  Offers  a  white  label  soluGon  for  social  gi>ing  for  online   retailers,  marketplaces  and  gi>  stores.
    •      Shopycat  (facebook.com/shopycat) A  service  by  Walmart.  Finds  and  analyzes  your  friends  likes  and  dislikes   and  suggests  gi>s.  Its  a  Facebook  App.
    •      Socialgi1.com Allows  users  to  set-­‐up  gi>  drives.
    •      Gy1.com Launched  at  TC  Disrupt  2012.  Lets  users  buy,  save,  redeem  and  share  gi>   cards  using  an  iPhone.  Integrated  with  Apple’s  Passbook  app  in  iOS  6.
    •      Jifi<.com        A  gi>ing  plavorm  that  allows  users  to  spot,  share  and  redeem  gi>s   while  walking  through  their  favorite  stores.
    •      Flikgi1.com An  Australian  social  gi>ing  service.
    •      Gi1sToFriends.de A  German  service  that  offers  social  gi>ing  on  and  off  Facebook.
    •      DropGi1s.com A  German  service  with  a  presence  in  11  countries,  including  the  US.  Its  a   venture  by  the  Samwer  brothers.
    •      Gi1ly.com Lets  users  send  any  kind  of  gi>  to  a  friend  or  family  member,  without   having  to  go  through  a  merchant.
    •      Gi1Rocket.com A  2011  Y  Combinator  grad,  is  a  simple  P2P  digital  gi>ing  service  that  lets   users  send  and  receive  digital  gi>  cards  via  email.
    •      CashStar.com Digital  eGi>  Card  for  naGonal  &  local  restaurants  and  retail  stores.
    •      PayPool.nl A  Dutch  social  gi>ing  app.
    •  THANK  YOU! Louis  Hatzis  -­‐  louishatzis@tsoonami.com  -­‐  twiher.com/louishatzis  -­‐   facebook.com/louishatzis  -­‐  linkedin.com/in/louishatzis