The Third Wave of the Web: Personalization of Streams

The Third Wave of the Web Kynetx Impact 2011

Recently Asked On Quora…
What will be the next big trend on the Internet after “search” of Google and “social” of Facebook? http://b.qr.ae/gVX5jG
© 2011 Louis Gray | LouisGray.com
Answers
Mobile
Influence
Personalization
Offline to Online
Social Discovery
People via Interest Graph

A World In Transition More Data Impacting Us All And the rate is increasing… 5,000 10,000 100,000 1,000

A Flood of Information
More Sources than Ever
More Real-Time Updates
More Information
More Connections
More Mobility
More Rich Media
More Distractions…

What’s Needed
Prioritization
Elimination of Noise
Individualization
Implicit Learning Model
Mobile Capability
Context
Serendipity

The Web’s Leaders Vying for Position “ The idea is to push information to people. It’s location in context… There’s search, mobile, local and social.” Marissa Mayer, Google “ With 100 million tweets flowing through the system on a daily basis, there's something for everyone, but the real challenge is finding the most valuable stuff for you.” Ev Williams, Twitter “ With a normal website, your technology is focused on caching. But Facebook is completely personalized. Every time you visit, you get a unique personal experience.” Bret Taylor, Facebook "The next step of search is doing this automatically. This notion of autonomous search - to tell me things I didn't know but am probably interested in, is the next great stage - in my view - of search. ” Eric Schmidt, Google

Benefits of Focusing on the Individual
Increased Use and Loyalty
Repeat Visits
More Time on Site
Higher Customer Satisfaction
Tailored Advertising for Higher Click %
Tailored Advertising for Higher CPMs

Personalization Leaders Differentiate © 2011 Louis Gray | LouisGray.com TiVo, Netflix and Amazon are known as the best and separate from competition in part due to intelligent personalization, usually through collaborative filtering.

Approaches to Personalization njj Collaborative/Social Individual Behavior Adapts due to community feedback to surface “interesting” items, often guided due to popularity, trending topics or demographic data. Driven by individual and community feedback through voting , stars, ratings, “thumbs up and down”, and keyword preferences. Adapts to your selected interests and responds to direct inputs to the system through voting , and chosen criteria. Content is filtered. Adapts to the individual based on natural activity through the system. With more use, system’s predictive behavior improves.

The Human Ranking Function Infinite Associations

The Evolution of Search
Single-Time Explicit Search
One specific search at one moment in time, with the right answer being the same for everyone.

Persistent Explicit Search
A specific search by keyword or phrase that is ongoing in perpetuity. The user is continuously notified of positive results.

Persistent Implicit Search
An ongoing search created due to the user’s implicit activity
An app can send alerts or updates or rerank content without the user taking a direct action.
Triggers can be content, location, or any other factor.

Community Serendipity Content Context

Friends Don’t Let Friends Surf With Collaborative Filtering Alone
If your wife likes Mamma Mia, do you like Broadway plays?
Your high school friends like The Shining. Do you like horror films?
Your sister likes Justin Bieber… so…

True Personalization: Happy Devs, Users
The third wave of the Web is about capturing the onslaught of data and reining it in for everyone to have a unique experience, no matter the service or how they consume it.
Personal relevance and ranking. Like humans do.
developer.my6sense.com

Background Links: More Information
Quora: What will be the next big trend on the Internet after "search" of Google and "social" of Facebook? http://b.qr.ae/gVX5jG
The Third Wave of the Web Will Be Uniquely Personal http://blog.louisgray.com/2010/11/third-wave-of-web-will-be-uniquely.html
My6sense.com | developer.my6sense.com

louis@my6sense.com // @louisgray blog.louisgray.com // 408 646-2759 www.my6sense.com // @my6sense

http://blog.louisgray.com	349
http://blog.my6sense.com	65
http://www.ecademy.com	35
http://feeds.feedburner.com	18
http://facebookbiz.tumblr.com	11
http://www.knowmelikemefollowme.com	10
http://static.slidesharecdn.com	5
http://paper.li	4
http://twitter.com	2
http://futurebiz.tumblr.com	2
http://dashboard.bloglines.com	1
https://twitter.com	1
http://trunk.ly	1
http://www.kynetxinsider.com	1
http://www.newsblur.com	1
http://tweetedtimes.com	1
http://translate.googleusercontent.com	1

The Third Wave of the Web: Personalization of Streams

by Louis Gray on Mar 23, 2011

Accessibility

Categories

Tags

Upload Details

Usage Rights

17 Embeds 508

Statistics

The Third Wave of the Web: Personalization of Streams — Presentation Transcript