Your SlideShare is downloading. ×
Finding Signal in the Real-Time Noise
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Finding Signal in the Real-Time Noise

6,381
views

Published on

With more data being created and shared online, more people being active in social media, with more updates and more following, there can be tremendous noise. Finding signal takes work and focus with …

With more data being created and shared online, more people being active in social media, with more updates and more following, there can be tremendous noise. Finding signal takes work and focus with targeted following and targeted tools.


5 Comments
23 Likes
Statistics
Notes
No Downloads
Views
Total Views
6,381
On Slideshare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
97
Comments
5
Likes
23
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Finding Signal in The Real-Time Noise Louis Gray February 16, 2010
  • 2. First, Some Signal
    • Louis Gray creates lots of noise.
      • Blog: LouisGray.com
      • Twitter: @louisgray
      • Everywhere: louisgray
    • Silicon Valley early adopter tech blog. 2,500+ posts since 2006.
    • 12 years in the Valley focused on Marketing, PR, advisory and social media for enterprise and startups.
    © 2010 | Louis Gray | blog.louisgray.com Hash Tag: #rtwmeetup
  • 3. The Situation Finding Signal in The Real-Time Noise
  • 4. More Info Than Ever
    • “ In 2009, more data will be generated by individuals than in the entire history of mankind through 2008.”
      • Harvard Business Review The Social Data Revolutions http://blogs.hbr.org/now-new-next/2009/05/the-social-data-revolution.html
    © 2010 | Louis Gray | blog.louisgray.com
  • 5. More Places Than Ever © 2010 | Louis Gray | blog.louisgray.com
  • 6. More People Than Ever
    • “ According to our research, Twitter is as of December processing more than one billion tweets per month. January passed 1.2 billion, averaging almost 40 million tweets per day .”
    • -- Royal Pingdom Twitter: Now more than 1 billion tweets per month http://royal.pingdom.com/2010/02/10/twitter-now-more-than-1-billion-tweets-per-month/
    © 2010 | Louis Gray | blog.louisgray.com
  • 7. More People Than Ever
    • “ Today we're celebrating our sixth birthday, and this week there will be 400 million people on Facebook. Just one year ago we served less than half as many people...”
    • -- Mark Zuckerberg, Facebook Six Years of Making Connections http://blog.facebook.com/blog.php?post=287542162130
    © 2010 | Louis Gray | blog.louisgray.com
  • 8. More Connections
    • “ Today the average Twitter account has 300 followers; in July, it had 70.
    • The average account now follows 173 accounts; in July it was only following 47.
    • The average account today has posted 420 updates; in July that number was 119.”
    • -- HubSpot Third State of the Twittersphere Report #SOTwitter http://www.hubspot.com/blog/bid/5503/HubSpot-Releases-Third-State-of-the-Twittersphere-Report-SOTwitter
    © 2010 | Louis Gray | blog.louisgray.com
  • 9. Faster and Faster… © 2010 | Louis Gray | blog.louisgray.com
  • 10. Faster and Faster… © 2010 | Louis Gray | blog.louisgray.com
  • 11. Faster and Faster… © 2010 | Louis Gray | blog.louisgray.com
  • 12. This Can be a Problem…
    • Too Many Places
    • Too Fast
    • Too Much Noise
    • Fear you might actually miss something important.
    © 2010 | Louis Gray | blog.louisgray.com
  • 13. One Solution… © 2010 | Louis Gray | blog.louisgray.com
  • 14. The Solution for Many… © 2010 | Louis Gray | blog.louisgray.com
  • 15. Untape Your Eyelids…
    • You Need Filters
      • Don’t see things that clutter your feed.
      • You can’t read every single story and update.
      • You can’t friend everyone in the world.
    • You Need Relevance
      • Relevant to your demographic
      • Relevant to your situation
      • Relevant to your social graph
      • Most important, relevant to you.
    © 2010 | Louis Gray | blog.louisgray.com
  • 16. Defining Noise. Defining Signal. Finding Signal in The Real-Time Noise © 2010 | Louis Gray | blog.louisgray.com
  • 17. Is This Noise? © 2010 | Louis Gray | blog.louisgray.com
  • 18. What About This? © 2010 | Louis Gray | blog.louisgray.com
  • 19. And This? © 2010 | Louis Gray | blog.louisgray.com
  • 20. Really? © 2010 | Louis Gray | blog.louisgray.com
  • 21. But It’s Not Just Twitter… © 2010 | Louis Gray | blog.louisgray.com
  • 22. Noise Is Personal
    • One person’s noise can be another person’s signal. Because we are all individuals, the way that we interpret information and updates is influenced by our own goals and interests.
    • Noise can be defined by the frequency of updates and the volume of response, but most accurately, it is a lack of relevancy .
    © 2010 | Louis Gray | blog.louisgray.com
  • 23. Some Quick Tips Finding Signal in The Real-Time Noise © 2010 | Louis Gray | blog.louisgray.com
  • 24. Tip to Reduce Noise
    • Don’t Be Afraid to Unsubscribe or Unfollow
    • Constantly Review Data Sources and Sites
    © 2010 | Louis Gray | blog.louisgray.com
  • 25. Tip to Increase Signal
    • Consider Following Shared Items or “Favorites”
    © 2010 | Louis Gray | blog.louisgray.com
  • 26. Tip to Increase Signal
    • Teach the Tools You Use to Filter Better
    © 2010 | Louis Gray | blog.louisgray.com
  • 27. Teach the Tools Who You Like © 2010 | Louis Gray | blog.louisgray.com
  • 28. Tip to Increase Signal
    • Leverage lists and “Best of Day” options
    © 2010 | Louis Gray | blog.louisgray.com
  • 29. Tip to Increase Signal
    • Save searches and have results by e-mail
    • Bookmark vanity searches, keywords
      • Icerocket has the best in the world.
      • Google Blog Search, Technorati, Twitter, OK.
    © 2010 | Louis Gray | blog.louisgray.com
  • 30. Finally! Some Tools. Finding Signal in The Real-Time Noise © 2010 | Louis Gray | blog.louisgray.com
  • 31. Finding the Right Filters
    • Editorial Filters and Curators
      • One or more people find the best content and I trust them to find it.
    • Popularity Filters
      • The more shares and Diggs, the better.
    • Social Filters
      • What my friends like, I will like.
    • Personal Filters
      • Content that is just for me, based on my interests.
    © 2010 | Louis Gray | blog.louisgray.com
  • 32. Editorial Filters
    • Politics: Matt Drudge
    • Technology: Techmeme
    • Geek Tech: Slashdot
    • Sports: SBNation.com
    © 2010 | Louis Gray | blog.louisgray.com
  • 33. Popularity Filters
    • Twitter: TweetMeme
    • Web News: Digg
    • RSS shares: RSSmeme
    © 2010 | Louis Gray | blog.louisgray.com
  • 34. Social and Personal Signal Finding Signal in The Real-Time Noise © 2010 | Louis Gray | blog.louisgray.com
  • 35. Google Buzz Does Relevancy © 2010 | Louis Gray | blog.louisgray.com
  • 36. Google Buzz’ Relevancy
    • Auto-connect *** suggest *** to people you e-mail and chat most often.
    • Bump items to the top that have the most activity, such as comments, while those without activity are pushed to the bottom.
    • Activity on Buzz shares are echoed in Reader.
    • buzz.google.com
    © 2010 | Louis Gray | blog.louisgray.com
  • 37. Introducing Cadmus © 2010 | Louis Gray | blog.louisgray.com
  • 38. Cadmus
    • Cadmus groups similar tweets and social updates to filter out clutter.
    • Cadmus provides you personal trending topics, not just local or global, as Twitter does.
    • Cadmus groups popular conversations by day or week, which are expandable.
    • www.thecadmus.com
    © 2010 | Louis Gray | blog.louisgray.com
  • 39. Introducing Cascaad © 2010 | Louis Gray | blog.louisgray.com
  • 40. Cascaad
    • iPhone app and Web site that recommends content to you based on your social circles.
    • Divides content by subject, and provides the ability to create custom channels by keywords.
    • Links contain nested replies and show other social engagements.
    • www.cascaad.com
    © 2010 | Louis Gray | blog.louisgray.com
  • 41. Introducing Lazyfeed © 2010 | Louis Gray | blog.louisgray.com
  • 42. Lazyfeed
    • Lazyfeed scours thousands of RSS feeds and organizes them, by topic.
    • Newly discovered posts that match your watched topics flow in real time to your browser.
    • Lazyfeed follows topics you choose, not sources or individual people.
    • www.lazyfeed.com
    © 2010 | Louis Gray | blog.louisgray.com
  • 43. Introducing Mozzler © 2010 | Louis Gray | blog.louisgray.com
  • 44. Mozzler
    • Enhanced UI for Twitter and Facebook
    • Designed for Twitter lists
    • Display of rich media, in line
    • You can show links only, or all updates
    • beta.mozzler.com
    © 2010 | Louis Gray | blog.louisgray.com
  • 45. Introducing my6sense © 2010 | Louis Gray | blog.louisgray.com
  • 46. my6sense
    • My6sense is an iPhone app tailored for mobile data consumption, of RSS and social streams
    • My6sense watches your activity and improves its recommendations over time, tailored specifically to you.
    • Its digital intuition improves the more you use the product.
    • www.my6sense.com
    © 2010 | Louis Gray | blog.louisgray.com
  • 47. Introducing Twazzup © 2010 | Louis Gray | blog.louisgray.com
  • 48. Twazzup
    • Highlights of contacts you interact with most often on Twitter.
    • Expanded link previews
    • Included rich media
    • Sentiment analysis
    • Personalized, clickable, trending topics
    • beta.twazzup.com
    © 2010 | Louis Gray | blog.louisgray.com
  • 49. Is There a Summary? Finding Signal in The Real-Time Noise © 2010 | Louis Gray | blog.louisgray.com
  • 50. Signal from Noise
    • Noise and signal differ by individual
    • You can reduce noise by filtering & unfollowing
    • Constantly review data sources
    • Follow curated lists from crazy people like me
    • Find “Best of” lists where applicable
    • Try new tools aimed to bring relevant value
    • Optimize for you, not for the crowd
    © 2010 | Louis Gray | blog.louisgray.com
  • 51. Tools Rolodex
    • Facebook http://www.facebook.com
    • Twitter http://www.twitter.com
    • Lazyfeed http://www.lazyfeed.com
    • Mozzler http://beta.mozzler.com
    • My6sense http://www.my6sense.com
    • Twazzup http://beta.twazzup.com
    • Cascaad http://www.cascaad.com
    • Cadmus http://www.thecadmus.com
    • TweetDeck http://www.tweetdeck.com
    • Buzz http://buzz.google.com
    • FriendFeed http://www.friendfeed.com
    • Google Reader http://www.google.com/reader
    © 2010 | Louis Gray | blog.louisgray.com
  • 52. To Find Out More
    • Louis Gray
    • http://blog.louisgray.com
    • @louisgray
    • 408 646 2759
    • [email_address]
    • Paladin Advisors Group
    • http://www.paladinag.com
    • @paladinag
    © 2010 | Louis Gray | blog.louisgray.com

×