Finding Signal in the Real-Time Noise

Finding Signal in The Real-Time Noise Louis Gray February 16, 2010

First, Some Signal
Louis Gray creates lots of noise.
Blog: LouisGray.com
Twitter: @louisgray
Everywhere: louisgray
Silicon Valley early adopter tech blog. 2,500+ posts since 2006.
12 years in the Valley focused on Marketing, PR, advisory and social media for enterprise and startups.
© 2010 | Louis Gray | blog.louisgray.com Hash Tag: #rtwmeetup

The Situation Finding Signal in The Real-Time Noise

More Info Than Ever
“ In 2009, more data will be generated by individuals than in the entire history of mankind through 2008.”
Harvard Business Review The Social Data Revolutions http://blogs.hbr.org/now-new-next/2009/05/the-social-data-revolution.html
© 2010 | Louis Gray | blog.louisgray.com

More People Than Ever
“ According to our research, Twitter is as of December processing more than one billion tweets per month. January passed 1.2 billion, averaging almost 40 million tweets per day .”
-- Royal Pingdom Twitter: Now more than 1 billion tweets per month http://royal.pingdom.com/2010/02/10/twitter-now-more-than-1-billion-tweets-per-month/

More People Than Ever
“ Today we're celebrating our sixth birthday, and this week there will be 400 million people on Facebook. Just one year ago we served less than half as many people...”
-- Mark Zuckerberg, Facebook Six Years of Making Connections http://blog.facebook.com/blog.php?post=287542162130

More Connections
“ Today the average Twitter account has 300 followers; in July, it had 70.
The average account now follows 173 accounts; in July it was only following 47.
The average account today has posted 420 updates; in July that number was 119.”
-- HubSpot Third State of the Twittersphere Report #SOTwitter http://www.hubspot.com/blog/bid/5503/HubSpot-Releases-Third-State-of-the-Twittersphere-Report-SOTwitter

This Can be a Problem…
Too Many Places
Too Fast
Too Much Noise
Fear you might actually miss something important.

Untape Your Eyelids…
You Need Filters
Don’t see things that clutter your feed.
You can’t read every single story and update.
You can’t friend everyone in the world.
You Need Relevance
Relevant to your demographic
Relevant to your situation
Relevant to your social graph
Most important, relevant to you.

Noise Is Personal
One person’s noise can be another person’s signal. Because we are all individuals, the way that we interpret information and updates is influenced by our own goals and interests.
Noise can be defined by the frequency of updates and the volume of response, but most accurately, it is a lack of relevancy .

Tip to Reduce Noise
Don’t Be Afraid to Unsubscribe or Unfollow
Constantly Review Data Sources and Sites

Tip to Increase Signal
Consider Following Shared Items or “Favorites”

Teach the Tools You Use to Filter Better

Leverage lists and “Best of Day” options

Save searches and have results by e-mail
Bookmark vanity searches, keywords
Icerocket has the best in the world.
Google Blog Search, Technorati, Twitter, OK.

Finding the Right Filters
Editorial Filters and Curators
One or more people find the best content and I trust them to find it.
Popularity Filters
The more shares and Diggs, the better.
Social Filters
What my friends like, I will like.
Personal Filters
Content that is just for me, based on my interests.

Editorial Filters
Politics: Matt Drudge
Technology: Techmeme
Geek Tech: Slashdot
Sports: SBNation.com

Popularity Filters
Twitter: TweetMeme
Web News: Digg
RSS shares: RSSmeme

Google Buzz’ Relevancy
Auto-connect *** suggest *** to people you e-mail and chat most often.
Bump items to the top that have the most activity, such as comments, while those without activity are pushed to the bottom.
Activity on Buzz shares are echoed in Reader.
buzz.google.com

Cadmus
Cadmus groups similar tweets and social updates to filter out clutter.
Cadmus provides you personal trending topics, not just local or global, as Twitter does.
Cadmus groups popular conversations by day or week, which are expandable.
www.thecadmus.com

Cascaad
iPhone app and Web site that recommends content to you based on your social circles.
Divides content by subject, and provides the ability to create custom channels by keywords.
Links contain nested replies and show other social engagements.
www.cascaad.com

Lazyfeed
Lazyfeed scours thousands of RSS feeds and organizes them, by topic.
Newly discovered posts that match your watched topics flow in real time to your browser.
Lazyfeed follows topics you choose, not sources or individual people.
www.lazyfeed.com

Mozzler
Enhanced UI for Twitter and Facebook
Designed for Twitter lists
Display of rich media, in line
You can show links only, or all updates
beta.mozzler.com

my6sense
My6sense is an iPhone app tailored for mobile data consumption, of RSS and social streams
My6sense watches your activity and improves its recommendations over time, tailored specifically to you.
Its digital intuition improves the more you use the product.
www.my6sense.com

Twazzup
Highlights of contacts you interact with most often on Twitter.
Expanded link previews
Included rich media
Sentiment analysis
Personalized, clickable, trending topics
beta.twazzup.com

Signal from Noise
Noise and signal differ by individual
You can reduce noise by filtering & unfollowing
Constantly review data sources
Follow curated lists from crazy people like me
Find “Best of” lists where applicable
Try new tools aimed to bring relevant value
Optimize for you, not for the crowd

Tools Rolodex
Facebook http://www.facebook.com
Twitter http://www.twitter.com
Lazyfeed http://www.lazyfeed.com
Mozzler http://beta.mozzler.com
My6sense http://www.my6sense.com
Twazzup http://beta.twazzup.com
Cascaad http://www.cascaad.com
Cadmus http://www.thecadmus.com
TweetDeck http://www.tweetdeck.com
Buzz http://buzz.google.com
FriendFeed http://www.friendfeed.com
Google Reader http://www.google.com/reader

To Find Out More
Louis Gray
http://blog.louisgray.com
@louisgray
408 646 2759
[email_address]
Paladin Advisors Group
http://www.paladinag.com
@paladinag

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Finding Signal in the Real-Time Noise

by Louis Gray

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