Louis Fernandes

acxiom aida business planning business strategy cdi cmo consumer attitudes crm customer experience customer insight data data analysis data analytics data integration data mining data visualisation digital marketing marketing marketing optimisation multi-channel multi-channel marketing retail scv segmentation single customer view social media more…

acquisition acxiom aida analytics behavioural targeting big data business intelligence business planning business process re-engineering business strategy campaign cdi cem cio clv cmo cmo marketing compliance consumer consumer attitudes consumer behaviour consumer behaviours consumer choice credit crunch crm cross-sell customer control customer experience customer insight customer journey customer lifecycle customer lifecycle management customer lifetime value customer relationship management data data analysis data analytics data insight data integration data management data mining data visualisation digital digital marketing economic climate education email financial services financial services authority financial services compensation scheme financial services forum fsa fscs fsf growth infobase information management integrated marketing knowledge management lifetime value london school of economics lse management management process marketing marketing analysis marketing effectiveness marketing efficiency marketing enablement marketing intelligence marketing management marketing optimisation marketing strategy marketing technology master data management mdm media optimisation multi-channel multi-channel marketing multi-variate segmentation online marketing personicx planning business recession retail retention roi sap sas institute scrm scv segmentation single customer view social crm social media strategy strategy development tactics targeting telcos telecommunications up-sell …less