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Marketing, Consumers and The Rise of Big Data Analytics

by Director, Market Development at SAS on Aug 14, 2013

  • 341 views

A look at today's increasingly complex marketing environment where: ...

A look at today's increasingly complex marketing environment where:

1. The consumer is "master of the universe"
2. Big Data plays an ever more important role in shaping and creating experiences and interactions that drive profitable growth
3. Being able to analyse and act upon the Big Data collected is more important than the Big Data itself
4. Context trumps content, but only just

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Marketing, Consumers and The Rise of Big Data Analytics Marketing, Consumers and The Rise of Big Data Analytics Presentation Transcript