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Network logic
Network logic
Network logic
Network logic
Network logic
Network logic
Network logic
Network logic
Network logic
Network logic
Network logic
Network logic
Network logic
Network logic
Network logic
Network logic
Network logic
Network logic
Network logic
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Network logic

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  1. The emergence of the network as both a computionalarchitecture and a structurallogic<br />Gettingconnected<br />
  2. Recap week 5<br />MarshallMcLuhan<br />‘The medium is the message’<br />McLuhan’s argument that it is the characteristics of a particular medium rather than the information it disseminates which influence and control society.<br />Soanes, Catherine and Stevenson, Angus (2005). “McLuhan, (Herbert) Marshall” The Oxford Dictionary of English (revised edition). Oxford University Press, 2005. Oxford Reference Online. Revised 22 March 2010 fromhttp://www.oxfordreference.com.ezproxy2.library.usyd.edu.au/views/ENTRY.html?subview=Main&entry=t140.e45699<br />
  3. Medium characteristics<br />“The characteristics of a particular medium”<br />What are the characteristics of New Media?<br />Manipulated<br />Networkable<br />Dense<br />Compressible<br />Interactive<br />Impartial<br />Flew, Terry(2008). New Media: AnIntroduction 3rd edn. Oxford UniversityPress. <br />
  4. Network<br />Structurallogic<br />
  5. Network<br />Structurallogic<br />Node<br />Tie<br />Flow<br />
  6. Transport network<br />
  7. Electricity network<br />
  8. Whatnetwork?<br />
  9. Socialgraph<br />
  10. Sixdegrees of seperation<br />
  11. Sixdegrees of seperation<br />How Kevin Bacon curedcancer<br />http://www.youtube.com/watch?v=zK1Cb9qj3qQ<br />
  12. Test case<br />Ifyou look aroundyouhowmanynetworkscanyoulocatejust in this seminar room?<br />
  13. The Global web<br />“Humanbeingsexperience time in the network society as timeless and space as placeless.”<br />Barney, Darin(2004). The Network Society, Polity, Cambridge UK, pp. 26-27 <br />
  14. The Global web<br />“The volume and velocity of communicationincreasedmarkedly. The number and use of newmeans of transport and communicationexplodedwithtrains, automobiles and aeroplanes, togetherwithtelegraphs, telephones, radios, televisions and, finally, computers and networks.”<br />Van Dijk, Jan (2006). The network society: socialaspects of new media, London; ThousandOaks, California: Sage, pp. 23<br />
  15. The Global web<br />McLuhan’s Global Village<br />“The globe has been contracted into a village by electric technology and the instantaneous movement of information from every quarter to every point at the same time. In bringing all social and political functions together in a sudden implosion, electric speed has heightened human awareness of responsibility to an intense degree.”<br />McLuhan, Marshall(1964). Understanding Media. GingkoPress, 1964, 2003. pp.6<br />
  16. Recent developments<br />Minister Stephen Conroy of the Department for Broadband, Communications and the Digital Economy does not consider the internet to be a “special” platform. He compares the internet with older media formats as books, newspapers and films.<br />Moses, Asher (April 1 2010). Internet's not special, says communications minister Revised 10th April 2010 from http://www.smh.com.au/technology/technology-news/internets-not-special-says-communications-minister-20100401-rg7h.html?autostart=1<br />
  17. Discussion<br />If the characteristics of New Media are manipulated, networkable, dense, compressible, interactive and impartial can Stephen Conroy compare the internet to old media formats?<br />
  18. Discussion<br />If everything has been interconnected by networks for decades was the internet a simple prediction for Marshall McLuhan?<br />
  19. Thanks.<br />Anyquestions?<br />

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