Network logic

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Network logic

  1. 1. The emergence of the network as both a computionalarchitecture and a structurallogic<br />Gettingconnected<br />
  2. 2. Recap week 5<br />MarshallMcLuhan<br />‘The medium is the message’<br />McLuhan’s argument that it is the characteristics of a particular medium rather than the information it disseminates which influence and control society.<br />Soanes, Catherine and Stevenson, Angus (2005). “McLuhan, (Herbert) Marshall” The Oxford Dictionary of English (revised edition). Oxford University Press, 2005. Oxford Reference Online. Revised 22 March 2010 fromhttp://www.oxfordreference.com.ezproxy2.library.usyd.edu.au/views/ENTRY.html?subview=Main&entry=t140.e45699<br />
  3. 3. Medium characteristics<br />“The characteristics of a particular medium”<br />What are the characteristics of New Media?<br />Manipulated<br />Networkable<br />Dense<br />Compressible<br />Interactive<br />Impartial<br />Flew, Terry(2008). New Media: AnIntroduction 3rd edn. Oxford UniversityPress. <br />
  4. 4. Network<br />Structurallogic<br />
  5. 5. Network<br />Structurallogic<br />Node<br />Tie<br />Flow<br />
  6. 6. Transport network<br />
  7. 7. Electricity network<br />
  8. 8. Whatnetwork?<br />
  9. 9. Socialgraph<br />
  10. 10. Sixdegrees of seperation<br />
  11. 11. Sixdegrees of seperation<br />How Kevin Bacon curedcancer<br />http://www.youtube.com/watch?v=zK1Cb9qj3qQ<br />
  12. 12. Test case<br />Ifyou look aroundyouhowmanynetworkscanyoulocatejust in this seminar room?<br />
  13. 13. The Global web<br />“Humanbeingsexperience time in the network society as timeless and space as placeless.”<br />Barney, Darin(2004). The Network Society, Polity, Cambridge UK, pp. 26-27 <br />
  14. 14. The Global web<br />“The volume and velocity of communicationincreasedmarkedly. The number and use of newmeans of transport and communicationexplodedwithtrains, automobiles and aeroplanes, togetherwithtelegraphs, telephones, radios, televisions and, finally, computers and networks.”<br />Van Dijk, Jan (2006). The network society: socialaspects of new media, London; ThousandOaks, California: Sage, pp. 23<br />
  15. 15. The Global web<br />McLuhan’s Global Village<br />“The globe has been contracted into a village by electric technology and the instantaneous movement of information from every quarter to every point at the same time. In bringing all social and political functions together in a sudden implosion, electric speed has heightened human awareness of responsibility to an intense degree.”<br />McLuhan, Marshall(1964). Understanding Media. GingkoPress, 1964, 2003. pp.6<br />
  16. 16. Recent developments<br />Minister Stephen Conroy of the Department for Broadband, Communications and the Digital Economy does not consider the internet to be a “special” platform. He compares the internet with older media formats as books, newspapers and films.<br />Moses, Asher (April 1 2010). Internet's not special, says communications minister Revised 10th April 2010 from http://www.smh.com.au/technology/technology-news/internets-not-special-says-communications-minister-20100401-rg7h.html?autostart=1<br />
  17. 17. Discussion<br />If the characteristics of New Media are manipulated, networkable, dense, compressible, interactive and impartial can Stephen Conroy compare the internet to old media formats?<br />
  18. 18. Discussion<br />If everything has been interconnected by networks for decades was the internet a simple prediction for Marshall McLuhan?<br />
  19. 19. Thanks.<br />Anyquestions?<br />

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