Website development


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A presentation about the services that LT Consulting can provide, including website development, optimisation, email marketing and social media.

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Website development

  1. 1. Website developmentmaintenance &optimisation<br />
  2. 2. Why use the internet?<br />To make more money<br />How ?<br />Customers can see what your products or services look like – and may even be able to make that buying decision immediately<br />Customers and suppliers can get a feel for your business and understand your service<br />You can easily make contact directly with your customers<br />You can easily listen to feedback about your company from customers and the wider world<br />You can promote and shout out your messages and be heard over your competitors<br />
  3. 3. What do you need?<br />In the UK…<br />2008: 73.5% of business had a website *<br />2008: 15.2% of business sold through their websites *<br />2008: internet sales were 9.8% (£222.9bn) of the value of all non-financial sales – £104.7 bn via websites *<br />2008: 45.5% of employees had compteraccess at work (80% of these with internet) *<br />2009: 70% of households (18.31mi) have internet access – 90% of these with broadband +<br />* Office of National Statistics Bulletin Ecommerce and ICT activity (27/11/09)<br />+ Office of National Statistics Bulletin Internet Access Households and Individuals (28/08/09)<br />
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  9. 9. How does it work?<br />You have decided you need a website or<br />you want to improve your image on the internet<br /><ul><li>because you want to make more money</li></ul>1. Fact finding<br />Understand your business<br />Listen to how you describe your services or products<br />Think about how your customers do or will experience them on the internet<br />Look at your existing publicity material and branding<br />Get a feel for the image you want to portray<br />Consider what is required<br />
  10. 10. So what can I do?<br />Website development<br />Content management including blogs<br />E-commerce solutions<br />Search engine optimisation<br />Email marketing<br />Online surveys and questionnaires<br />Social media planning and marketing<br />Website and other maintenance<br />
  11. 11. How does it work?<br />2. Project design, planning and fixed-price quotation<br />Keyword analysis<br />New website  / re-skin existing website<br />Search engine optimisation so you can be found – natural search / advertising<br />Push out your messages using social media – News RSS Blog / Twitter / Facebook / LinkedIn<br />Ongoing maintenance<br />Email marketing / online surveys<br />
  12. 12. How does it work?<br />3. Implementation<br />Research and analyse the keywords related to your business<br />Design how your website will look<br />Prototype so you can get a feel<br />Listen to your feedback and make changes<br />Setup the website, add content / information and amend until you feel happy<br />Submit to search engines<br />Setup adwords / social media plan / email marketing / online surveys<br />Listen to feedback and maintain and improve over time<br />
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  22. 22. Wouldn’t it be great if…<br />Your product / service sales increase because customers can hear about you, find you more easily, can see clearly what you are offering and understand what they are getting?<br />Delighted customers<br />Cost of selling is reduced<br />Cost of returns / complaints is reduced<br />Your customers feel happier because when they get in touch – you listen and respond quickly to provide exactly want they require?<br />Recommend you to their friends or colleagues<br />Give you more (or repeat) business<br />A good referral for me is <br />someone who wants to make more money using the internet<br />