• Four college girls have heard an urban myth that a demonic
possession curses anyone who enters the woods, and that they have
never lived to tell the tale.
• The girls refuse to believe the rumours and decide to find out
• When exploring the woods the girls start to see and experience weird
and mysterious happenings.
• They hear voices coming from the forest.
• The demon begins to curse the four girls.
Main characters- Fiona, Louise, Abbie and Suebera.
The girls are all friends that attend the same college.
Louise- Calm associate.
Fiona- Non believer in curse.
Suebera- Female victim- targeted by demon.
Abbie- Mentally disturbed by curse.
Our key influences are Paranormal activity and The Blair witch project. Both
films include a lot of handheld camera shots as well as still shots.
The films both show the characters own experience with the demon which is
documented on a handheld camera.
This gives more of a realistic and believable storyline.
The Blair Witch project is set in a large forest which influenced our choice for
our horror setting.
We felt the woods was the most suitable place to set our horror film as we plan
on using the outside surroundings to create a spooky and intense atmosphere.
We have used Paranormal Activity for inspiration for our plot. Using the idea of
a demon taking over the human mind we plan on recreating a disturbed
The films use a lot of short duration shots that help to keep the audience
The fast flash shots also help to create tension and suspense.
Existing marketing strategies for Paranormal Activity
Social listening- through market research into
popular topics at the moment.
Word of mouth marketing- recommendations to
Sharing information- globally recognized through
the help of social media. Facebook, Twitter,
Low budget film marketing- used for Paranormal
Activity. This strategy allows the consumers to
drive the buzz for the film, it lets them promote it
by themselves without the help of large
The target audience for our horror film
is teenagers aged between 15-20 year
55% of 15-24 years olds watch horror
films which makes teenagers an
obvious choice for our target audience.
Through research we found that
women have more of an interest in the
horror films than men only by 2%.
Middle class citizens are more
attracted to the horror genre. The
image to the right shows a chart of the
audience score for paranormal activity
and also shows what ages scored