1. G321 Foundation Portfolio in Media – Evaluation By Louise Storer
2. In What Way Does your Media Product use, Develop or Challenge forms and Conventions of Real Media Products? My magazine was inspired by different things, however mostly by Q magazines. My colour scheme and central image was inspired by Mojo magazine as I loved the relaxed ‘rock and roll’ style that the image created. The layout of the Q magazine (down the right hand side) I really liked, so I emulated their idea onto my magazine. I have challenged my research findings by making my magazine original by using puffs in different shaped boxes makes my magazine look more interesting. And I also used different fonts like for ‘Situation’ to reflect what type of music they produce.
3. Analysis of Front CoverThe font for my masthead is very The date is aninteresting and different, this will convention of adraw my audience in. magazine. With the struggling musicMy central industry I’veimage is the made mymain focal magazine Free. Ipoint, and chose to use redI’ve chosen a so it would bestrong and very noticeablebold image. and may attractWith this you more people tocan tell the read.type of musicwill be in mymagazine. This was inspired by Q magazine, II made the font chose a brightfor Situation colour so itstand out by would stand out.using theransomlettering. Also Puffs and a barcode areindicating the conventions of a magazine, I havetype of band included them because of this andthey are. to make my magazine more realistic. .
4. Analysis of Contents Page I was inspired by Vibe magazine’s ‘Contents’ and how it was displayed as I thought it was really interesting.I chose to usea full imagefor my For my text Ibackground chose to use aand central more formal fontimage as I also thisreally like the contrasts welllook of this with the ‘rockon other and roll’ theme.magazines I However withresearched. I bold blackthink it fits outlining it stillreally well has the samealso as the sort of look astree shapes the ‘Situation’my page. writing on the first page. And lastly I inserted a black box around my page to finish it off, and also to give it the ‘rock and roll’ theme through out my magazine.
5. Analysis of Double Page SpreadMy Central image was inspired by the double page spread with Blondie, as Ithought it would make a great image linking again with my ‘Rock and Roll’theme. Also I chose to slightly cut the guitar out of the page, this was inspiredby the Lily Alan image, as I thought it gave a casual and rebellious feel. Also my heading font was inspired by the Lily Alan page, how ever I challenge d this by using a font that reflects my text, to do with My general text I’ve used is a convention of magazine sound articles. However Ive linked this text with a similar text exploding with my contents page. I’ve made my interview chatty out. and slightly informal due to it being a weekly thing. Also I’ve placed a colourful box within my text as this is another convention some magazines have, as well as having a quote of the page giving the reader an idea of what the interview may contain.
6. How Does your Media Product Represent Social Groups? The images I have taken reflects the easy going young male adults who would enjoy my magazine. Its aimed at people who have an love and passion for a range of music. In this addition I have focused on the new band ‘Situation’ which is an up and coming rock band. This may not be to everyones taste but people who read Avant want to know all the latest bands and singers, whatever there genre. The lead guitarist in ‘Situation’ comes from a ‘normal’ background just like many of the readers, this may inspire them to do music as a career.In my double page spread write up I have portrayed my artist as a humble and easy going kind a guy, ‘We never thought we would make it this far’. To represent my chosenaudience I’ve used a sociolect of young adults such as, ‘Mates’ ‘Having a laugh’ ‘Catch ya’next week!’ These are all terms young people use and they can then associate with them.
7. What kind of media institution might distribute your media product and why?I am aware the music industry is suffering and that’s why I’m making my magazine free so it attracts my audience who probably wont have much money anyway as many would have just come out of university. I would also put my magazine as an online subscription, as ‘going viral’ is very popular and I could also do online deal’s to attract more people, such as money off festivals and gig tickets. I would also make my magazine an I-Pad and I-Phone app as this would target my audience as young and into new technology. If I were to have an appropriate institution for my magazine I would use Bauer Media as they also domagazines such as Q, Mojo and Kerrang as people in the same sort of genre would be reading them and my magazine may interest them as its by the same institution.
8. Who Would be the Audience for your Media Product? My typical reader is a young male adult, about 17 years to 24 years, who’s life style is fun yet easy going. Its for the innovators who have an love and passion for a range of different music styles from dance to rock and roll. They want to know about the latest news, music and festivals and are keen to try new things within music genres. The social background for my audience would be working class as many would be students and people just out of university.
9. How did you Attract/Address your Audience?I made my magazine fit with my audience as I used a person on the front of my cover who would be about the same age as my reader, therefor giving my audience something to relate to.Throughout my magazine I’ve used the colourblack, giving my magazine a bold and ‘in your face’ vibe which links back to my typical reader. I’ve used large, bold text also for this reason and it gives my magazine an edgy look.My front cover and double page spread image I’ve also got him wearing a black t-shirt, this reflects what type of music the band ‘Situation’ produce and making it clearer for the reader.
10. What Have you Learnt about Technologies from the Process of Constructing this Product?The skills I have learnt doing this project include photographywhen creating pictures for my front cover, contents page anddouble page spread and Photoshop which I used throughout Here is an example of the layers Ithe production of my magazine. named to make them easier toFor the photography part of the project, I learnt the manage.importance of using a good camera and how using a badcamera and bad lighting could totally change the overalloutcome of the magazine.I found Photoshop very useful and I really enjoyed usingit, however at the beginning I found all the different layerstricky to handle. I overcome this by naming each layer with anappropriate name of what it was, this saved me time andmade things go a lot smoother in production. Overall I foundPhotoshop very easy and extremely useful to use when I knewall the different tool and techniques there was.I think my magazine looks professional even though you cansee the gradual improvement in my work, this is probablybecause I got more confident with the Photoshop tools, whichreally helped my improve my finished pieces.
11. Looking back at your Preliminary Task, what do you feel you have Learnt in the Progression from it to the Full Product?Looking back I feel I have gained a lot of skills and expertise when it comes to Photoshop, as well as having the confidence to explore ideas and create a finished piece of work which is unique and interesting. With my two contents pages, I can clearly see the improvement in my skills as in the preliminary task my work was quite basic and boring. However in my main task my contents page looks really intriguing and draws you in, especially with the different fonts and originality. From preliminary task to my main task contents page.