Presentation For Hot Topic Talk

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  • Presentation For Hot Topic Talk

    1. 1. Hot Topic Presentation By Louise Stokes
    2. 2. “ Everything communicates. Any action that a company takes will leave an impression on its consumers. Integrated Marketing Communications is about coherent, consistent and clear use of a company’s communication options. 2007 McGraw Hill, H. Ouwersloot & T. Duncan
    3. 3. The Next Communication Option - Social Media... ...But not in the way you think
    4. 4. For Companies, a Tweet in Time Can Avert PR Mess “A growing number of businesses are tracking social- media outlets such as Twitter to gauge consumer sentiment and avert potential public-relations problems.” Sarah E. Needleman The Wall Street Journal (August 4, 2009)
    5. 5. ? Some Reasons Why...
    6. 6. REASON #1
    7. 7. Its not just Tweeting however...
    8. 8. Its so much more!
    9. 9. A Global Brand already using this new technique
    10. 10. “ PepsiCo intensified its social-media efforts last November after employees saw critical Twitter posts about an ad in a German trade magazine for a diet cola, which depicted a calorie killing itself. A popular commentator, whose sister had committed suicide, asked, "How could Pepsi do this?" Sarah E. Needleman The Wall Street Journal (August 4, 2009)
    11. 11. “ A Pepsi spokesman quickly posted an apology on his personal Twitter page. So did Bonin Bough, who is Pepsi's global director of digital and social media. Mr. Bough, who was hired for the job in September, says the incident prompted Pepsi to create a corporate Twitter profile. Sarah E. Needleman The Wall Street Journal (August 4, 2009)
    12. 12. Negative Statement about the Brand
    13. 13. Pepsi’s Response
    14. 14. Quickly controls situation that could otherwise get out of hand Customer Interaction on a Personal Level Makes the customer feel important and valued
    15. 15. “ Social media has magnified the urgency of crisis communication, seemingly small incidents can quickly spread into bigger PR problems via the Web. Shel Holtz Blogging for Business Sarah E. Needleman The Wall Street Journal (August 4, 2009)
    16. 16. Some Important Rules
    17. 17. Thankyou for Listening
    18. 18. Bibliography • Selected slides curtesy of brandinfiltation.com through the use of slideshare.net • Article: Sarah E. Needleman The Wall Street Journal (August 4, 2009) • 2007 McGraw Hill, H. Ouwersloot & T. Duncan

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