1. Grow your business with
Barclays Bank 7th November 2013
Presented by: Louise Stephens
3. • Digital Marketing Agency
• Offices in London and Suffolk
• Established for over 10 years
• 6th Fastest growing digital marketing agency in the UK
• Winners of the best digital B2B campaign at Europe's largest awards
• What is digital marketing?
• 360° strategy
• Who do you want to reach?
• How to reach them
• Social Media
• People who are doing social well
• Building your audience
• Creating your strategy
5. What is marketing?
Describe what you think marketing is in 10 words or less..
6. ‘Promoting a brand to create awareness
and generate sales’
7. Social Media
8. Social Media
9. Who do you want to reach?
• Aged 18, single
• Loves socialising with friends and partying.
• Heavy web user and enjoys taking photos and uploading them to Instagram
• Bright, bubbly individual who participates in everything.
• Interested in working in fashion.
• Enjoys finding out about new products and getting a good
price on them.
• Wants more experience.
• Need qualifications to accelerate her career.
11. How do we reach this person?
• What types of social media do they use?
• What motivates them?
• What tone do we need to speak in?
12. Types of social media we use
13. What does social media mean for
14. Why use it?
• Brand awareness
• Give out information
• Create a following
• Promote events
• Post pictures
• Share opinion
• 360º marketing strategy