Grow Your Business with Social Media

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Presentation for the MENTA & Barclays Bank event in Bury St Edmunds on 7th November 2013

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Grow Your Business with Social Media

  1. 1. Grow your business with social media. Barclays Bank 7th November 2013 Presented by: Louise Stephens Presentation title
  2. 2. Introductions
  3. 3. • Digital Marketing Agency • Offices in London and Suffolk • Established for over 10 years • 6th Fastest growing digital marketing agency in the UK • Winners of the best digital B2B campaign at Europe's largest awards
  4. 4. Agenda • What is digital marketing? • 360° strategy • Who do you want to reach? • How to reach them • Social Media • People who are doing social well • Building your audience • Creating your strategy
  5. 5. What is marketing? Describe what you think marketing is in 10 words or less..
  6. 6. ‘Promoting a brand to create awareness and generate sales’
  7. 7. Social Media Email Marketing Website Offline SEO
  8. 8. Social Media
  9. 9. Who do you want to reach?
  10. 10. Sophie Personal: • Aged 18, single • Loves socialising with friends and partying. • Heavy web user and enjoys taking photos and uploading them to Instagram • Bright, bubbly individual who participates in everything. Career: • Interested in working in fashion. • Enjoys finding out about new products and getting a good price on them. Issues: • Wants more experience. • Need qualifications to accelerate her career.
  11. 11. How do we reach this person? • What types of social media do they use? • What motivates them? • What tone do we need to speak in?
  12. 12. Types of social media we use every day…
  13. 13. What does social media mean for businesses?
  14. 14. Why use it? • Brand awareness • Give out information • Create a following • Promote events • Post pictures • Share opinion • 360º marketing strategy
  15. 15. People who are getting it right…
  16. 16. Dollar Shave Club
  17. 17. Bodyform
  18. 18. Oreo
  19. 19. Audi
  20. 20. Cadbury http://www.youtube.com/watch?v=uHtDRw4ujYw
  21. 21. The only way to build an audience is to… Incentivise
  22. 22. Incentivise with things people actually want!
  23. 23. Creating your strategy
  24. 24. Review your current digital standing
  25. 25. Things to consider… • Tone • Regularity • Images • Videos • Offers • News & Events
  26. 26. Other marketing to consider… Email marketing SEO • Direct • Increase ranking • Content driven • Targeted campaigns • Reporting • Conversions
  27. 27. Resources facebook.com/littlegreenplane • #socialmedia • www.littlegreenplane.com/blog/ uk.linkedin.com/in/louisestephens/ • Mashable • www.slideshare.net @lgplane & @loulou1987x
  28. 28. Thank you!

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