Trainee presentation on Social Media use in a college library.

1. SOCIAL MEDIA
At St Hugh’s College Library

2. What you’ll find out….
• The type of social media used at St Hugh’s College Library
• Why we use social media
• How we use social media
• How we created our new Facebook page
• Ways we use our Facebook page to interact with students
• Plans for our future use and promotion of Facebook

3. • Provide an online presence for the library
• Connects us to readers via a medium they are already using
• Allows us to keep readers informed and up-to-date about
library services, events or news quickly and efficiently

4. The St Hugh’s Brand and Design
• homogenising the design across both platforms
• making the brand easily recognisable to St Hugh’s readers
• ensuring a professional feel that promotes the services we provide

5. The Old Facebook Page…
Facebook page already
well established.
However, the page was
created using a personal
account rather than a
business account.
Needed to remake the
page under a business
account and prepare it
for the launch of
Facebook’s ‘Timeline’
layout.

6. The New Facebook Page….
New Timeline
layout with
library cover
Updated Exciting
iframe admin
apps panel!

7. The Cover Photo:
• Useful advertising space (but read Facebook guidelines carefully!)
• We wanted to highlight our facilities and services
• Made using Adobe Photoshop / Instagram pictures (but could
have just been a simple photograph)

8. iFrame Tabs
• iFrame tabs are small tab links that
appear on the front of your Facebook
page
• They link to additional pages, which
you can edit to include further
information
• You can customise the tab name and
icon to match your brand

9. How to make an iFrame
tab…
In the Admin Panel
at the top of the
Facebook page
select ‘Manage’ then
‘Edit Page’
In the search box type
‘iFrame or html frame’
Select from one
of the many
available apps
and follow
instructions to
install!

10. When you click on the
tab as an Admin you get
the ‘Tab Settings’ page
where you can edit your
content.

11. Finishing
Touches…
As the current Facebook layout is a ‘Timeline’ I
decided to make use of the feature by
including images and events from the College
Library’s own timeline…

12. Finishing Touches…

13. Updating Facebook…
Types of updates:
• Reminders about library
We update Facebook at services with links to our library
least once a week guide e.g. binding / scanning
(sometimes more if there’s a
lot going on!) • Reminders to renew/return
books
• Notice of library events e.g.
May also happened to be Refreshment breaks on Fridays!
National Share a Story
Month… • Celebrations of national days
• We highlighted stories e.g. St George’s Day, National
from our fiction Copyright day!
collection via staff
reviews
• We offered readers the
chance to make fiction
book suggestions to
expand our collection

14. Trying something different…
Recently we also created a poster
to promote our range of learning
spaces at the library.

15. In order to make sure
we were providing the
kind of updates our
readers needed and
wanted we conducted
a short poll…
Results look positive!

16. What the stats say….
Green
is
Good!
These are
the stats
from the
learning
spaces
guide.
The
numbers
are small
but
growing in
a positive
direction!

17. Where to go next?
Continue regular updates
Let the students know about
our new Facebook page!
• Promote in the library
• Use QR Codes
Continue to experiment with
range of media and a variety
of update types
Keep up–to-date with latest
Facebook (or other social
media) developments and
integrate into current page!

18. To sum up…
• We use Twitter and Facebook at St Hugh’s College to connect with
our readers via platforms they already use regularly
• We update our social media sites regularly and use them to promote
library services, local events and interesting news
• We created a new Facebook page to fit in with the launch of the
new ‘timeline’ layout
• Our Facebook page includes: a time line of St Hugh’s Library,
Photographs and iFrame Tabs
• We hope to continue to develop our Facebook page via promotion
in the library, continued updates, experimenting with a variety of
media (polls, posters, presentations) and keeping up-to-date with
new developments