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  1. 1. LDR LONDON is a powerful consumer PR agency. Our specialty is building pioneer brands and invigorating established brands. We are innovative, straight-talking, business savvy and relentless. With a massive network of contacts covering media, celebrity, industry, creative, production and destination, we are the gate- keepers to a world of exclusive brand and business opportunities. Our energy is infectious. PR by LDR LONDON Page 1
  2. 2. Top: Media launch for Top: Membership marketing for Top: Look book for heidi Top: Viral marketing for Top: GQ top 100 for 42 Top: Sunday Times for Top: Membership marketing for Top: Metro publicity stunt Top: Sunday Time Style exclusive Top: Metro feature & letter inTouch Alpine retreats Milk & Honey, London klein, London 42 Below, NZ Below, NZ Pampas Plains, Argentina The Clubhouse, Chamonix for 42 Below, NZ for The Clubhouse, Chamonix story for 42 Below, NZ Middle: Art direction for Middle: Creative consultancy for Middle: Membership marketing Middle: Product placement for Middle: European launch Middle: Destination Middle: Arena cover story for Middle: Brand consultancy for Middle: Product launch for Middle: Evening Standard easyJet magazine, Ibiza 42 Below Cocktail World Cup for The Clubhouse, Chamonix heidi klein, London for The Clubhouse, France marketing, Thomas Cubitt 42 Below, NZ heidi klein beauty products Cusqueña, Peru cover story for heidi klein Bottom: Consultancy for Bottom: BA High Life cover story Bottom: The Financial Times Bottom: Media relations for Bottom: Traveller cover Bottom: Introducing Bottom: Art direction for Bottom: The Daily Telegraph for Bottom: Traveller shoot for Bottom: Fundraising for 42 Below Vodka for heidi klein, London for Pampas Plains, Argentina 42 Below, NZ story for heidi klein celebrities to our cleints. Trailer Happiness, London Pampas Plains, Argentina heidi klein, London Galapagos Trust PR by LDR LONDON PR by LDR LONDON Page 2 Page 3
  3. 3. PRICELESS Intelligent PR gives brands third party endorsement, genuine social currency and fuels word of mouth recommendation – it’s a priceless combination. Picture details: Our strategies and campaigns are simple Gay Times product placement – and effective. We use fine tuned media and we target niche markets to drive fmcg sales market intelligence. Canny clients get us involved in both brand and product development and use us as a periscope to pulse the competition and mole the market place. PR by LDR LONDON Page 5
  4. 4. Picture details: Vogue brand endorsement – we use luxury media to target high net worth individuals PERSUASIVE First we . . . immerse ourselves in your brand dedicate a sharp PR team study your commercial objectives pin-point your markets talk to your agencies tailor your strategy Then we . . . create cunning ideas target our communications persuade our press contacts engage our opinion formers direct new business leads mount a sustained attack The result . . . we drive brand awareness and sales PR by LDR LONDON Page 8 Page 7
  5. 5. PROOF What our clients say about us . . . “Commercially aware” Stephen Loftus, Red Bull UK “No bullshit” Jonathan Downey, Match Bar Group “Trendsetters” Annabel Cutler, The Daily Mail, FeMail “Trustworthy” Tiffanie Darke, The Sunday Times Style “Saved our bacon” Lucy Taylor, Channel 4, You Are What You Eat “Highly connected” Paul Lubicz, The Wellbeing Manager “Inspiring” Charles Rolls, Fever Tree Tonics “Straight talking” Heidi Gosman, heidi klein “Very effective” John Glaser, Compass Box Whisky PR by LDR LONDON PR by LDR LONDON Page 8 Page 9
  7. 7. Tracked down by a band of clever Kiwis, we used a mix of cunning stunts, bar nuts and mad professors to catapult an obscure premium New Zealand Vodka brand on to the world drinks stage. “No nonsense anti-brand brand” Clever media consultancy, creative The Sunday Times direction, numerous industry introductions and the most talked about drinks trade “Viral will trigger tabloid outrage” initiative in a decade, Vodka University, Marketing Week helped us secure spectacular media endorsements used on billboards around “Recommended” the world and ignite brand talk that Financial Times quadrupled UK sales year on year and sent the share price soaring. “Politically incorrect can work” Economist 3 year contract “100 best things in the world” Online: www.42below.co.nz Picture details: 42 Below founder and ex Saatchi & GQ Saatchi Director, Geoff Ross, sits on the pot. PR by LDR LONDON Page 13
  8. 8. Recommended by a former client we were called up on a beach in Australia and assigned a mission to expand the A- listers one-stop-holiday-shop and retail brand in its third year. “Cult swimwear boutique” Retail consultancy, brand direction, an Vanity Fair ingeniously cost-effective photo shoot, database management, a direct mail-shot, “First-stop for winter sun” introductions to premium brand partners Vogue and a major press offensive helped us boost footfall, online and in-store, supporting “The brilliant 1-stop-holiday-shop” record summer sales. The Daily Mail 1 year contract “Clever design that flatters ” The Times Online: www.heidiklein.co.uk Picture details: Art direction by LDR LOnDOn, photography by Ben Harries. “50 to watch” Real Business PR by LDR LONDON Page 15
  9. 9. Working with destination entrepreneur and creative genius Jonathan Downey we masterminded some of the most decadent media launches known to man – from world-class London member’s bars to mind blowing Alpha-Alpine hospitality. “There’s no hype like no hype at all” A membership scheme, highly targeted The Independent on Sunday database, a slick direct mail-shot, hard negotiation, a trip of a lifetime for the UK’s “Top 10 destinations” press elite and tactical coverage across GQ Europe’s lifestyle media secured 75% occupancy for its first season in just 36 “A magnet for indulgent skiers” hours and buy-out offers within the first The Financial Times 12 months. “The perfect destination” 3 year contract The Evening Standard Online: www.mlkhny.com / www.clubhouse.fr Picture details: Photography by The Sunday Times Style. “Smash hit bar” Arena PR by LDR LONDON PR by LDR LONDON Page 17 Page 16
  10. 10. Following a two minute conversation at a Notting Hill charity bash we were selected by Time Warner film fitness guru and former Sunday Times columnist to work to a grueling deadline for the launch of a revolutionary new concept in health and fitness. “The ultimate makeover” Creation of brand identity and creative The Independent on Sunday consultancy, graphic design, introductions to celebrity contacts, clever cross brand “Fitness guru” promotions, market research and tactical The Sunday Times press work (without naming names) allowed us to establish the brand concept “Not surprising he’s hired by and score a monthly wellbeing column Hollywood studios” in GQ and exclusive contracts with Black In Style Amex, high net worth individuals and A-list clients. “Engages the mind” Harpers Bazaar 6 month contract “Lynchpin for a team of experts” Online: www.thewellbeingmanager.com Picture details: Art direction by LDR LOnDOn, Attitude photography by Ben Harries. PR by LDR LONDON Page 19
  11. 11. Celebrity and Destination and Health, Beauty Charity Property and Lifestyle Galapagos Trust Urban Splash heidi klein Bryan Adams English Partnerships The Wellbeing Manager Rock Archive Locum Destination L’Oréal nCH Club Med TAG Heuer Breakthrough Rough Guides TAG McLaren Audio Explore Worldwide The Luzmon The Clubhouse EXPERIENCE Wineworld London Visit London We get a kick out of working with savvy Food and Drink Leisure Business and Telco marketeers and brilliant brand builders Red Bull UK Milk & Honey ABn Amro Gordon Ramsay supperclub Lloyds of London 42 Below Vodka Cantaloupe Group Cable & Wireless Cusqueña Match Bar Group Yellow Pages Compass Box Whisky Leith’s Restaurants Philip Morris Wines of Argentina Bank Restaurants Wines from Spain Mean Fiddler Fever-Tree Pampas Plains Harvey nichols PR by LDR LONDON PR by LDR LONDON Page 20 Page 21
  12. 12. EXPERTISE PARTNERSHIPS National and pan-European Campaigns ON-Comunicación Leading European PR agency Consumer, Trade and Business Media Relations www.on-comunicacion.com Product Placement, Celebrity and Media Endorsement DNA Productions Brand Experiences, Launches and Events Award winning events company Cross Branding and Promotions www.dnaproductions.co.uk Viral and Direct Marketing Lighthouse Campaign Evaluation Visionary brand and retail brains www.lighthouseglobal.eu.com Project teams and freelance network Over 25 years brand building experience United Creatives Multi-lingual Cutting edge network (French, Spanish, Italian, Australian) www.unitedcreatives.com PR by LDR LONDON PR by LDR LONDON Page 22 Page 23
  13. 13. Thank you to all of our affiliates and clients, past, present and future: Conde Nast Publishing, Associated Newspapers Ltd, ink Publishing Ltd, Times Newspapers Ltd, National Magazine Company Ltd and IPC Media Ltd. ©2006 LDR Creative Communications Ltd. This publication has been produced Graphic Design by Chris Edmunds with the collaboration of clients and at The Creative Alliance. No part of the publication may be media partners. reproduced, stored in a retrieval system, Printed by Dolphin Print, London. or transmitted, in any form or by any Photography ©2006 Ben Harries, means without prior permission in Rick Lew, Stewart Shining, Ray Main, writing from LDR LONDON. Louis de Rohan, Niko de Rohan.