Using Social Data to Personalise         your service     Rummble Labs @ Internet World           24th April 2012         ...
Social networks provide Data Treasure Trove
Maximize value of Social dataSocial Data is only useful if you use it intelligently        Data has moved from being MINED...
CMO biggest ChallengesData Explosion - 71%   Social Media - 68%
Overlay Sentiment from Social Graph     and other social networks
Encourage Social Sign On
Grab Immediate Attention
Eliminate Cold Start
Areas to Personalise• Greeting by Name           Hello Bart!• Show which other friends are using service• Suggest People t...
Target DealsTarget deals specific to  profile knowledge
Social Gift FinderSuggest presents for friends based using          birthday and ‘likes’
Friends ReviewsAlways prompt further interaction to expand profile
Location Aware•   Link with representatives at closest store•   Show friends close by•   Routes & training ideas for fitne...
Facebook ActionsLIKE   LISTEN   WATCH   READ   PLAY
Create Custom ActionsAny VERB can become a custom action     create one for your service
Which network to use?Match data set to your business goals
We Trust opinion of our friends83% consumers say they trust a friend’s opinionabout products or servicesForrester Research...
Social Sharing3.5 billion items shared per week on FacebookMarc Zuckerberg believes each person will doubletheir sharing e...
How do you know this about me?            Transparency is KeyEducate users on how you are using their data
Provide an ExplanationBecause you have expressed an interest in       we thought you might like
Was this Useful? Offer a feedback loop     More like this       Less like this
Cool vs CreepyOne Person’s Useful is another Person’s FreakyGive granular privacy settings and ‘off’ switch
Find out who are the influencers surrounding      topics, brands and real time eventsShow percentage of trust   Analyse co...
Find out who YOU should meet   iw2012.rummblelabs.cominclude #iwexpo in all your tweets
Things are not always as they seem...Important to include a semantic component                               +
Questions?@RummbleLabs     @LouisaEast  Louisa@rummblelabs.com
Using social data to personalise your service
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Using social data to personalise your service

  1. 1. Using Social Data to Personalise your service Rummble Labs @ Internet World 24th April 2012 @LouisaEast
  2. 2. Social networks provide Data Treasure Trove
  3. 3. Maximize value of Social dataSocial Data is only useful if you use it intelligently Data has moved from being MINED over time to INTERPRETED in real-time
  4. 4. CMO biggest ChallengesData Explosion - 71% Social Media - 68%
  5. 5. Overlay Sentiment from Social Graph and other social networks
  6. 6. Encourage Social Sign On
  7. 7. Grab Immediate Attention
  8. 8. Eliminate Cold Start
  9. 9. Areas to Personalise• Greeting by Name Hello Bart!• Show which other friends are using service• Suggest People to follow
  10. 10. Target DealsTarget deals specific to profile knowledge
  11. 11. Social Gift FinderSuggest presents for friends based using birthday and ‘likes’
  12. 12. Friends ReviewsAlways prompt further interaction to expand profile
  13. 13. Location Aware• Link with representatives at closest store• Show friends close by• Routes & training ideas for fitness• Localized deals & recommendations
  14. 14. Facebook ActionsLIKE LISTEN WATCH READ PLAY
  15. 15. Create Custom ActionsAny VERB can become a custom action create one for your service
  16. 16. Which network to use?Match data set to your business goals
  17. 17. We Trust opinion of our friends83% consumers say they trust a friend’s opinionabout products or servicesForrester Research 2008
  18. 18. Social Sharing3.5 billion items shared per week on FacebookMarc Zuckerberg believes each person will doubletheir sharing every 12 months
  19. 19. How do you know this about me? Transparency is KeyEducate users on how you are using their data
  20. 20. Provide an ExplanationBecause you have expressed an interest in we thought you might like
  21. 21. Was this Useful? Offer a feedback loop More like this Less like this
  22. 22. Cool vs CreepyOne Person’s Useful is another Person’s FreakyGive granular privacy settings and ‘off’ switch
  23. 23. Find out who are the influencers surrounding topics, brands and real time eventsShow percentage of trust Analyse content of tweetsConnect similar people Provide other social networks
  24. 24. Find out who YOU should meet iw2012.rummblelabs.cominclude #iwexpo in all your tweets
  25. 25. Things are not always as they seem...Important to include a semantic component +
  26. 26. Questions?@RummbleLabs @LouisaEast Louisa@rummblelabs.com
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