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Using social data to personalise your service



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  • 1. Using Social Data to Personalise your service Rummble Labs @ Internet World 24th April 2012 @LouisaEast
  • 2. Social networks provide Data Treasure Trove
  • 3. Maximize value of Social dataSocial Data is only useful if you use it intelligently Data has moved from being MINED over time to INTERPRETED in real-time
  • 4. CMO biggest ChallengesData Explosion - 71% Social Media - 68%
  • 5. Overlay Sentiment from Social Graph and other social networks
  • 6. Encourage Social Sign On
  • 7. Grab Immediate Attention
  • 8. Eliminate Cold Start
  • 9. Areas to Personalise• Greeting by Name Hello Bart!• Show which other friends are using service• Suggest People to follow
  • 10. Target DealsTarget deals specific to profile knowledge
  • 11. Social Gift FinderSuggest presents for friends based using birthday and ‘likes’
  • 12. Friends ReviewsAlways prompt further interaction to expand profile
  • 13. Location Aware• Link with representatives at closest store• Show friends close by• Routes & training ideas for fitness• Localized deals & recommendations
  • 14. Facebook ActionsLIKE LISTEN WATCH READ PLAY
  • 15. Create Custom ActionsAny VERB can become a custom action create one for your service
  • 16. Which network to use?Match data set to your business goals
  • 17. We Trust opinion of our friends83% consumers say they trust a friend’s opinionabout products or servicesForrester Research 2008
  • 18. Social Sharing3.5 billion items shared per week on FacebookMarc Zuckerberg believes each person will doubletheir sharing every 12 months
  • 19. How do you know this about me? Transparency is KeyEducate users on how you are using their data
  • 20. Provide an ExplanationBecause you have expressed an interest in we thought you might like
  • 21. Was this Useful? Offer a feedback loop More like this Less like this
  • 22. Cool vs CreepyOne Person’s Useful is another Person’s FreakyGive granular privacy settings and ‘off’ switch
  • 23. Find out who are the influencers surrounding topics, brands and real time eventsShow percentage of trust Analyse content of tweetsConnect similar people Provide other social networks
  • 24. Find out who YOU should meet iw2012.rummblelabs.cominclude #iwexpo in all your tweets
  • 25. Things are not always as they seem...Important to include a semantic component +
  • 26. Questions?@RummbleLabs @LouisaEast