< BEYOND THE

THRILL

Eddie M. Nuque
CEO, Incentivation Consulting Asia, Inc.
Chairman, Lakbay.Net
June 27, 2008
Cebu City...
Beyond the

BIG PICTURE

Elements of Adventure Tourism

• The Great Outdoor Thrill
• Risk factor
• Located in protected na...
BIG PICTURE

Market Growth
• Increasing demand for special-interest
tourism vs. mass tourism
• Philippines as natural prim...
Beyond the

ON A PERSONAL NOTE

introduced…

•

Canopy Walk (1992
in Cagayan de Oro)

•

Sea kayaking (1994
in Coron, Pala...
Beyond the

WHAT’S YOUR THRILL?
• Trekking/Hiking/Climbing
• White water rafting
• Spelunking (caving)
• Skin/scuba diving...
Beyond the

Adventure Tourism is not coming…

It’s here and
kicking!

Thrill
Beyond the

Thrill
Beyond the

Thrill
Beyond the

Thrill
Beyond the

Thrill
Beyond the

Thrill
Beyond the

Thrill
Beyond the

Thrill
Beyond the

Thrill
Beyond the

Thrill
Beyond the

Thrill
Beyond the

Thrill
Beyond the

Thrill
Beyond the

BUT…

Thrill
Beyond the

Strike a BALANCE

• Recreation
• Conservation
• Livelihood

Thrill
RECREATION

• Challenging but not Careless
• Fulfilling not just Fun
• Has ‘Kwento’ so it has ‘Kwenta’
(historical or geog...
Beyond the

CONSERVATION

Thrill

Environmental Care is topmost

• Litter

o!
n

• Souvenir collection
(geographical resou...
CONSERVATION

Cultural Issues
• Cultural insensitivity
• Dole-outs
• Bad habits
• External adoption leads to less cultural...
LIVELIHOOD

• Community as tour operator
• User or access fees
• Guide fees
• Equipment, facility rentals (snorkeling mask...
Beyond the

KEY PLAYERS

• National Government/LGU/NGO
• Community-based Organizations
• Adventure Tour Specialists

Thril...
Beyond the

SUMMARY

National Government/LGU/NGO
Community residents
Adventure tour specialists

ec
R

n
t io
a
re

can

A...
Beyond the

Up our sleeves…

Thrill
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How to Strike a Balance in Adventure Tourism (Philippines)

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How to Strike a Balance in Adventure Tourism (Philippines)

  1. 1. < BEYOND THE THRILL Eddie M. Nuque CEO, Incentivation Consulting Asia, Inc. Chairman, Lakbay.Net June 27, 2008 Cebu City, Philippines
  2. 2. Beyond the BIG PICTURE Elements of Adventure Tourism • The Great Outdoor Thrill • Risk factor • Located in protected natural areas • Interaction with indigenous or local culture Thrill
  3. 3. BIG PICTURE Market Growth • Increasing demand for special-interest tourism vs. mass tourism • Philippines as natural prime destination Beyond the Thrill
  4. 4. Beyond the ON A PERSONAL NOTE introduced… • Canopy Walk (1992 in Cagayan de Oro) • Sea kayaking (1994 in Coron, Palawan) today… Thrill
  5. 5. Beyond the WHAT’S YOUR THRILL? • Trekking/Hiking/Climbing • White water rafting • Spelunking (caving) • Skin/scuba diving • Rock climbing • Bird watching • Surfing • Sailing Name it, we have it. Thrill
  6. 6. Beyond the Adventure Tourism is not coming… It’s here and kicking! Thrill
  7. 7. Beyond the Thrill
  8. 8. Beyond the Thrill
  9. 9. Beyond the Thrill
  10. 10. Beyond the Thrill
  11. 11. Beyond the Thrill
  12. 12. Beyond the Thrill
  13. 13. Beyond the Thrill
  14. 14. Beyond the Thrill
  15. 15. Beyond the Thrill
  16. 16. Beyond the Thrill
  17. 17. Beyond the Thrill
  18. 18. Beyond the Thrill
  19. 19. Beyond the BUT… Thrill
  20. 20. Beyond the Strike a BALANCE • Recreation • Conservation • Livelihood Thrill
  21. 21. RECREATION • Challenging but not Careless • Fulfilling not just Fun • Has ‘Kwento’ so it has ‘Kwenta’ (historical or geographical significance) Beyond the Thrill
  22. 22. Beyond the CONSERVATION Thrill Environmental Care is topmost • Litter o! n • Souvenir collection (geographical resources like minerals, fossils; endangered flora and fauna) • Poaching • Noise disturbance • Heavy tourist traffic
  23. 23. CONSERVATION Cultural Issues • Cultural insensitivity • Dole-outs • Bad habits • External adoption leads to less cultural uniqueness Beyond the Thrill
  24. 24. LIVELIHOOD • Community as tour operator • User or access fees • Guide fees • Equipment, facility rentals (snorkeling masks, banca, horse/carabao, hut-in-stilts, etc…) • Service fees (driver, boatman, cook, etc…) • Use of local produce for meals • Souvenirs Beyond the Thrill
  25. 25. Beyond the KEY PLAYERS • National Government/LGU/NGO • Community-based Organizations • Adventure Tour Specialists Thrill
  26. 26. Beyond the SUMMARY National Government/LGU/NGO Community residents Adventure tour specialists ec R n t io a re can Adventure Tourism Liv eli ho od Make A Difference Conservation Thrill
  27. 27. Beyond the Up our sleeves… Thrill
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