Sharpie

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Sharpie

  1. 1. MARISSA
LOUGHRIGE NMDL
SUMMER
2011Monday, July 25, 2011
  2. 2. THE
BEGINNING Sharpie
was
invented
in
1964
and
is
 the
number
one
selling
permanent
 marker
in
the
world. 
Since
its
introducGon,
Sharpie
has
 developed
a
loyal
following
and
a
wide
 array
of
uses
–
from
autograph
signing
 to
fine
art.
 The
full
line
of
Sharpie
markers
 is
perfect
for
people
who
want
 to
express
themselves
and
 "uncap
whats
inside."
Monday, July 25, 2011
  3. 3. PRODUCTS The Sharpie permanent marker was the first pen-style permanent marker. Today it is the preferred autograph marker of athletes, celebrities, politicians and more. A high quality tip and superior ink allows users to write on virtually any surface – from wood and stone to plastic and metal and, of course, paper. Sharpies are sold in several tip sizes, from Ultra Fine to Magnum. They are available in 30 colors, including metallic silverMonday, July 25, 2011
  4. 4. PRODUCTS Sharpie
Pen
‐
wont
bleed
through
paper Sharpie
Liquid
Pencil‐
writes
like
pen,
erases
 like
a
pencil Stainless
Steel
Sharpie
with
etched
logo Permanent
Markers Industrial
Markers Paint
Markers HighlightersMonday, July 25, 2011
  5. 5. TARGET As the ultimate advocate for self-expression, Sharpie® enables consumers to Uncap What’s Inside™. Hence our mission : To inspire people to "uncap whats inside" and express themselves creatively!Monday, July 25, 2011
  6. 6. TWITTER 16,695
followers Goal:
35,000
followersMonday, July 25, 2011
  7. 7. FACEBOOK 1,888,705
fans Goal:
2,500,000
fansMonday, July 25, 2011
  8. 8. BLOG Also
found
in
StumbleUpon,
YouTube,
and
Flickr!Monday, July 25, 2011
  9. 9. THE IDEA We
are
encouraging
a
“Boss
Off”.
Yes,
similar
 to
that
of
a
dance
off.
Whether
you
love,
 hate,
loathe,
or
feel
so‐so
about
your
boss,
 we
are
encouraging
you
to
doodle
a
picture
of
 your
boss
with
any
type
of
Sharpie
Marker,
 and
submit
your
picture
to
our
gallery,
 facebook
page,
twiWer
page,
or
blog. We
will
spread
word
of
our
contest
with
web‐ banners
and
tradiGonal
adverGsing
on
 products
bought
in
store. Purpose:
to
direct
more
traffic
to
our
“not
so
 out
of
the
box”
thinkers,
creators,
or
writers. We
will
track
the
success
based
on
2010
sales,
 as
well
as
increased
number
of
fans
and
 followers.Monday, July 25, 2011
  10. 10. BUDGET & TIMELINE Sharpie
has
97%
brand
 awareness $50,000
for
6
months Roughly
$4,160
for
 Facebook,
TwiVer,
and
Blog
 (each) $12,500
for
monitoring
 (Google
AnalyZcs)Monday, July 25, 2011

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