Welcometo . . .     Guerrilla   Marketing in 30       Days             presented by        Al Lautenslager   Certified Gue...
lla Marketing in 30 DaysGuerri
lla Marketing in 30 DaysGuerri                    Taco Bell
lla Marketing in 30 DaysGuerri     • Do you have all the customers you       want?     • Do you have a blank check book to...
lla Marketing in 30 DaysGuerri             Winning and keeping          customers is the end result!
lla Marketing in 30 DaysGuerri   Guerrilla Marketing is . . .   “. . . unconventional ways of pursuing             convent...
lla Marketing in 30 DaysGuerriCommon Sense, Not Common        Practice          Put the following into practice:    2. You...
lla Marketing in 30 DaysGuerriChallenge Yourself – Marketing           Truths            1. The market is constantly chang...
lla Marketing in 30 DaysGuerri     More Marketing Truths...6. Marketing will give you an advantage over competitors       ...
lla Marketing in 30 DaysGuerri           Theory of Guerrilla Marketing               The primary investments of a Guerrill...
lla Marketing in 30 DaysGuerri
lla Marketing in 30 DaysGuerri
lla Marketing in 30 DaysGuerri
lla Marketing in 30 DaysGuerri     Show Up Where Your Target             Market Is  • IF Branded Tennis Balls            ...
lla Marketing in 30 DaysGuerri
lla Marketing in 30 DaysGuerri                                    ESPN                                    Brazil
lla Marketing in 30 DaysGuerri
lla Marketing in 30 DaysGuerri
lla Marketing in 30 DaysGuerri
lla Marketing in 30 DaysGuerri
lla Marketing in 30 DaysGuerri
lla Marketing in 30 DaysGuerri
lla Marketing in 30 DaysGuerri
lla Marketing in 30 DaysGuerri
lla Marketing in 30 DaysGuerri
lla Marketing in 30 DaysGuerri
lla Marketing in 30 DaysGuerri
lla Marketing in 30 DaysGuerri
lla Marketing in 30 DaysGuerri
lla Marketing in 30 DaysGuerri
lla Marketing in 30 DaysGuerri
lla Marketing in 30 DaysGuerri
lla Marketing in 30 DaysGuerri
lla Marketing in 30 DaysGuerri
lla Marketing in 30 DaysGuerri
lla Marketing in 30 DaysGuerri
lla Marketing in 30 DaysGuerri
lla Marketing in 30 DaysGuerri
lla Marketing in 30 DaysGuerri
lla Marketing in 30 DaysGuerri
lla Marketing in 30 DaysGuerri
lla Marketing in 30 DaysGuerri
lla Marketing in 30 DaysGuerri
lla Marketing in 30 DaysGuerri
lla Marketing in 30 DaysGuerri
lla Marketing in 30 DaysGuerri
lla Marketing in 30 DaysGuerri
lla Marketing in 30 DaysGuerri
lla Marketing in 30 DaysGuerri
lla Marketing in 30 DaysGuerri   Guerrilla Marketing in 30 Days              Definition   • Marketing is everything you do...
lla Marketing in 30 DaysGuerri
lla Marketing in 30 DaysGuerri
lla Marketing in 30 DaysGuerri          Guerrilla Marketing in 30 Days                     provides:     • Proven Guerrill...
lla Marketing in 30 DaysGuerri     Day 1 – Guerrilla Marketing     Mindset
lla Marketing in 30 DaysGuerri     The Question to Focus On:     • “How am I building awareness with       my prospects an...
lla Marketing in 30 DaysGuerri     What is your Marketing Habit?     • 3-5 things a day     • Put Marketing on your       ...
lla Marketing in 30 DaysGuerri  What is your Marketing Habit?  • What are some new things you can    do to get you and kee...
lla Marketing in 30 DaysGuerri     Day 2 – Goals/Purpose of     Marketing
lla Marketing in 30 DaysGuerri     What specific activity do you     want customers to take?                             C...
lla Marketing in 30 DaysGuerri      Specific Customer Activity• Send for information / Free Report• Call your toll free 80...
lla Marketing in 30 DaysGuerri
lla Marketing in 30 DaysGuerri  Calls To Action  • What are some calls to action for you?    _____________________________...
lla Marketing in 30 DaysGuerri    Day 3 – Research / Competition
lla Marketing in 30 DaysGuerri               Customer Research• What problems do they have that need  solved?• How do they...
lla Marketing in 30 DaysGuerri                 The Big 3   • What is your current supplier doing for you     that you like...
lla Marketing in 30 DaysGuerri           Day 4 – Target Market
lla Marketing in 30 DaysGuerri             Taking Dead Aim  • Who will benefit most from my products    and services?  • W...
lla Marketing in 30 DaysGuerri         The Ultimate Targeting                Exercise • If you could magically   define th...
lla Marketing in 30 DaysGuerri             Your Best Prospect            ….is a current customer     Second best is a past...
lla Marketing in 30 DaysGuerri           Your Ideal Customer     Define your ideal client/prospect:    ___________________...
lla Marketing in 30 DaysGuerri   Day 5 – Positioning
lla Marketing in 30 DaysGuerri               David Ogilvy:“Marketing results depend less on how  advertising is written th...
lla Marketing in 30 DaysGuerri Al Ries and Jack Trout • Positioning is not something you do with a   product. Positioning ...
lla Marketing in 30 Days Guerri                Positioning Examples• Southwest Airlines• 7-Up• United Airlines• Fed-Ex• Cr...
lla Marketing in 30 Days Guerri        Guerrilla Positioning Examples• Expert Plumbing – we never close• Inline Chiropract...
lla Marketing in 30 DaysGuerri               Simple Positioning…     • We are now known as…
lla Marketing in 30 DaysGuerri    A Revenue Exploding Guerrilla    Marketing Positioning Example• An appliance business th...
lla Marketing in 30 DaysGuerri            You Are an Expert!
lla Marketing in 30 DaysGuerri  What are You An Expert At?    _____________________________    ___________________________...
lla Marketing in 30 DaysGuerri   A Tagline Can Position A Business    • Do you have a Tagline?    • Brainstorm some taglin...
lla Marketing in 30 DaysGuerri     Day 7 – Marketing Plan
lla Marketing in 30 DaysGuerri              Guerrilla Marketing is Simple                        Marketing Plan in 7 Sent...
lla Marketing in 30 DaysGuerri     The 7 sentence marketing plan  1. The purpose of your marketing (see     Day 2) and how...
lla Marketing in 30 DaysGuerri     The 7 sentence marketing plan     4. Benefits / Competitive Advantage         (see Day ...
lla Marketing in 30 DaysGuerri     The 7 sentence marketing plan     7. Budget (see Day 25)     Guerrilla Marketing in 30 ...
lla Marketing in 30 DaysGuerri              Day 8 –  Competitive Advantages/Benefits
lla Marketing in 30 DaysGuerri   Prospects Don’t Care About   You   They want to know, “What’s in   it for me? How will yo...
lla Marketing in 30 DaysGuerri           Features vs. Benefits
lla Marketing in 30 Days    Guerri                       Features•   Self cleaning oven•   200 Cd jukebox•   One click buy...
lla Marketing in 30 Days    Guerri                     Benefits•   Convenience•   Time savings•   Organization•   Easy acc...
lla Marketing in 30 DaysGuerri    Identifying the Competitor’s            Achilles Heel
lla Marketing in 30 DaysGuerri   Your competitive   advantage is the benefit you   offer that your competition   does not ...
lla Marketing in 30 DaysGuerri     What are you really selling?
lla Marketing in 30 DaysGuerri              Dig Deep for Benefits
lla Marketing in 30 DaysGuerri  What Do You Really Sell?    _____________________________    _____________________________...
lla Marketing in 30 DaysGuerri  What is Your Competitive  Advantage?    _____________________________    _________________...
lla Marketing in 30 DaysGuerri     Day 11 – Advertising / Media Plan
lla Marketing in 30 DaysGuerri                   Advertising    • Is a numbers game    • Repetition is key    • How many t...
lla Marketing in 30 DaysGuerri                 Advertising     • The most visible form of marketing     • Shouldn’t be int...
lla Marketing in 30 DaysGuerri                                              Advertising•   1. The first time a man looks a...
lla Marketing in 30 DaysGuerri                                       Advertising•   11. The eleventh time, he wonders how ...
lla Marketing in 30 DaysGuerri   “I do not regard advertising as an   entertainment or an art form but as a   medium of in...
lla Marketing in 30 DaysGuerri                    Creative• Market your product or service, not  your creative, (unless yo...
lla Marketing in 30 DaysGuerri   Day 12 – Business Networking
lla Marketing in 30 DaysGuerri              50 People Instantly• Neighbor• Banker• Bartender• Travel Agent• #49
lla Marketing in 30 DaysGuerri            The Networking Process• Planning the events• Networking Goals• Knowing who to ta...
lla Marketing in 30 Days Guerri                   Networking Goals• Meet 10 new people• Receive 8 business cards• Note som...
lla Marketing in 30 DaysGuerri              Networking Tips• Set goals before arriving• Arrive early, leave late• Help at ...
lla Marketing in 30 DaysGuerri            Day 13 – Fusion Marketing
lla Marketing in 30 DaysGuerri              Fusion Marketing   • Business connections (non-     customers) with other busi...
lla Marketing in 30 DaysGuerri             Fusion Marketing              Hotel Room Key
lla Marketing in 30 DaysGuerri     Day 17 – Direct Mail
lla Marketing in 30 DaysGuerri          Junk Mail vs. Love Mail
lla Marketing in 30 DaysGuerri     4 Key Components     • The message     • The vehicle     • The target     • The frequency
lla Marketing in 30 DaysGuerri                Day 20 – PR - More
lla Marketing in 30 DaysGuerri     PR     • Whom will you contact in the media             • Call to find out who covers y...
lla Marketing in 30 DaysGuerri                   PR Targets     • Local weekly newspapers     • Magazines     • Radio/TV  ...
lla Marketing in 30 DaysGuerri              What’s In The News?• Interest Rates – Mortgage Broker, Real  Estate, Financial...
lla Marketing in 30 DaysGuerri
lla Marketing in 30 DaysGuerri
lla Marketing in 30 DaysGuerri     PR     • Ideas for a Press Release:             • New service             • Awards     ...
lla Marketing in 30 DaysGuerri       PR• Why do you want media attention?    • Top of Mind Awareness
lla Marketing in 30 DaysGuerri             Wear two pair of shoes     • Editor’s     • Reader’s
lla Marketing in 30 DaysGuerri            PR is not Promotion!                Master Card
lla Marketing in 30 DaysGuerri             Workbook Exercises /                 Interaction
lla Marketing in 30 DaysGuerri     PR     • How to Get That Extra Boost From       PR                 • Use quotes like, “...
lla Marketing in 30 DaysGuerri  Press Release Topics    _____________________________    _____________________________    ...
lla Marketing in 30 DaysGuerri          Marketing Wrap Up –              What Works            What Doesn’t?    __________...
lla Marketing in 30 DaysGuerri     Three Things to Do Now…    _____________________________    ___________________________...
lla Marketing in 30 DaysGuerri          Wrap Up/Conclusion/Action• Launch what is comfortable• Get help if you need it• Do...
lla Marketing in 30 DaysGuerri   Does Guerrilla   Marketing Really       Work?
lla Marketing in 30 DaysGuerri     One Way Mind vs. Two Way Mind
lla Marketing in 30 DaysGuerri             Happy Marketing!     •          al@allautenslager.com     • www.marketforprofit...
lla Marketing in 30 DaysGuerri
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Loudoun SBDC Guerrilla Marketing in 30 Days Seminar

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Presentation by renown Al Lautenslager, co-author of Guerrilla Marketing in 30 Days, at GWU Ashburn Campus in May 2012!

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Loudoun SBDC Guerrilla Marketing in 30 Days Seminar

  1. 1. Welcometo . . . Guerrilla Marketing in 30 Days presented by Al Lautenslager Certified Guerrilla Marketing Coach
  2. 2. lla Marketing in 30 DaysGuerri
  3. 3. lla Marketing in 30 DaysGuerri Taco Bell
  4. 4. lla Marketing in 30 DaysGuerri • Do you have all the customers you want? • Do you have a blank check book to spend on marketing? • Does everyone that could buy from you, know about you?
  5. 5. lla Marketing in 30 DaysGuerri Winning and keeping customers is the end result!
  6. 6. lla Marketing in 30 DaysGuerri Guerrilla Marketing is . . . “. . . unconventional ways of pursuing conventional goals. “ . . .achieving conventional goals, with unconventional methods, such as investing time, energy and imagination instead of money.
  7. 7. lla Marketing in 30 DaysGuerriCommon Sense, Not Common Practice Put the following into practice: 2. You must be committed to your marketing.3. You must think of your marketing as an investment4. You must see to it that your marketing is consistent 7
  8. 8. lla Marketing in 30 DaysGuerriChallenge Yourself – Marketing Truths 1. The market is constantly changing 2. People forget fast 4. Your competition isn’t quitting 5. Marketing strengthens your brand and identity 6. Marketing is essential to survival and growth
  9. 9. lla Marketing in 30 DaysGuerri More Marketing Truths...6. Marketing will give you an advantage over competitors who have stopped their marketing 7. Marketing allows you to continue operating
  10. 10. lla Marketing in 30 DaysGuerri Theory of Guerrilla Marketing The primary investments of a Guerrilla Marketer should be Time, Energy and Imagination. Since Guerrilla’s do not have big bucks to invest, the marketing arsenal must work harder and smarter!
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  14. 14. lla Marketing in 30 DaysGuerri Show Up Where Your Target Market Is • IF Branded Tennis Balls  Toss in yard where a loose dog resides  Note address  Follow up with a call  Put phone number on ball
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  16. 16. lla Marketing in 30 DaysGuerri ESPN Brazil
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  50. 50. lla Marketing in 30 DaysGuerri Guerrilla Marketing in 30 Days Definition • Marketing is everything you do or say that a customer or prospect sees or hears.
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  53. 53. lla Marketing in 30 DaysGuerri Guerrilla Marketing in 30 Days provides: • Proven Guerrilla Marketing ideas • Step by step • Day by day blueprint
  54. 54. lla Marketing in 30 DaysGuerri Day 1 – Guerrilla Marketing Mindset
  55. 55. lla Marketing in 30 DaysGuerri The Question to Focus On: • “How am I building awareness with my prospects and clients through all of our marketing?”
  56. 56. lla Marketing in 30 DaysGuerri What is your Marketing Habit? • 3-5 things a day • Put Marketing on your to-do list
  57. 57. lla Marketing in 30 DaysGuerri What is your Marketing Habit? • What are some new things you can do to get you and keep in you the proper marketing mindset? _____________________________ _____________________________ _____________________________ _____________________________
  58. 58. lla Marketing in 30 DaysGuerri Day 2 – Goals/Purpose of Marketing
  59. 59. lla Marketing in 30 DaysGuerri What specific activity do you want customers to take? Call to Action
  60. 60. lla Marketing in 30 DaysGuerri Specific Customer Activity• Send for information / Free Report• Call your toll free 800 number• Visit your website• Enter a contest• Visit your place of business
  61. 61. lla Marketing in 30 DaysGuerri
  62. 62. lla Marketing in 30 DaysGuerri Calls To Action • What are some calls to action for you? __________________________________ __________________________________ __________________________________ __________________________________
  63. 63. lla Marketing in 30 DaysGuerri Day 3 – Research / Competition
  64. 64. lla Marketing in 30 DaysGuerri Customer Research• What problems do they have that need solved?• How do they want them solved?• What is it worth to them to have their problems solved?
  65. 65. lla Marketing in 30 DaysGuerri The Big 3 • What is your current supplier doing for you that you like? • What is your current supplier doing for you that you don’t like? • If you could wave a magic wand and change things about your current supplier, what would you change?
  66. 66. lla Marketing in 30 DaysGuerri Day 4 – Target Market
  67. 67. lla Marketing in 30 DaysGuerri Taking Dead Aim • Who will benefit most from my products and services? • Why do customers do business with you? • What do your customers have in common?
  68. 68. lla Marketing in 30 DaysGuerri The Ultimate Targeting Exercise • If you could magically define the “ideal client,” what would they look like?
  69. 69. lla Marketing in 30 DaysGuerri Your Best Prospect ….is a current customer Second best is a past customer
  70. 70. lla Marketing in 30 DaysGuerri Your Ideal Customer Define your ideal client/prospect: _____________________________ _____________________________ _____________________________ _____________________________
  71. 71. lla Marketing in 30 DaysGuerri Day 5 – Positioning
  72. 72. lla Marketing in 30 DaysGuerri David Ogilvy:“Marketing results depend less on how advertising is written than on how the product or service is positioned.”
  73. 73. lla Marketing in 30 DaysGuerri Al Ries and Jack Trout • Positioning is not something you do with a product. Positioning is what you do in the mind of a prospect. • All that exists in the world of marketing are perceptions in the minds of the customer or the prospect. The perception is reality.”
  74. 74. lla Marketing in 30 Days Guerri Positioning Examples• Southwest Airlines• 7-Up• United Airlines• Fed-Ex• Crest Toothpaste
  75. 75. lla Marketing in 30 Days Guerri Guerrilla Positioning Examples• Expert Plumbing – we never close• Inline Chiropractic – chiropractors to figure skaters• The Diabetic Chef – take out meals for diabetics
  76. 76. lla Marketing in 30 DaysGuerri Simple Positioning… • We are now known as…
  77. 77. lla Marketing in 30 DaysGuerri A Revenue Exploding Guerrilla Marketing Positioning Example• An appliance business that can provide the most affordable kitchen appliances to cost conscious buyers.
  78. 78. lla Marketing in 30 DaysGuerri You Are an Expert!
  79. 79. lla Marketing in 30 DaysGuerri What are You An Expert At? _____________________________ _____________________________ _____________________________ _____________________________
  80. 80. lla Marketing in 30 DaysGuerri A Tagline Can Position A Business • Do you have a Tagline? • Brainstorm some tagline ideas: ________________________________ ________________________________ ________________________________
  81. 81. lla Marketing in 30 DaysGuerri Day 7 – Marketing Plan
  82. 82. lla Marketing in 30 DaysGuerri Guerrilla Marketing is Simple  Marketing Plan in 7 Sentences
  83. 83. lla Marketing in 30 DaysGuerri The 7 sentence marketing plan 1. The purpose of your marketing (see Day 2) and how to achieve that purpose 3. Target Market (see Day 4) 6. Niche (see Day 6)
  84. 84. lla Marketing in 30 DaysGuerri The 7 sentence marketing plan 4. Benefits / Competitive Advantage (see Day 8) 5. Your Identity (see Day 9) 6. Weapons (many various days to follow)
  85. 85. lla Marketing in 30 DaysGuerri The 7 sentence marketing plan 7. Budget (see Day 25) Guerrilla Marketing in 30 Days adds one more component: 8. New market opportunities to be investigated in the next year.
  86. 86. lla Marketing in 30 DaysGuerri Day 8 – Competitive Advantages/Benefits
  87. 87. lla Marketing in 30 DaysGuerri Prospects Don’t Care About You They want to know, “What’s in it for me? How will you benefit me?”
  88. 88. lla Marketing in 30 DaysGuerri Features vs. Benefits
  89. 89. lla Marketing in 30 Days Guerri Features• Self cleaning oven• 200 Cd jukebox• One click buying on Amazon• Live operator on duty 24/7• In business since 1910• We have the biggest widget maker• Award Winning
  90. 90. lla Marketing in 30 Days Guerri Benefits• Convenience• Time savings• Organization• Easy access• Immediate• Less resources required• Reliability
  91. 91. lla Marketing in 30 DaysGuerri Identifying the Competitor’s Achilles Heel
  92. 92. lla Marketing in 30 DaysGuerri Your competitive advantage is the benefit you offer that your competition does not (Day 4 – benefits)
  93. 93. lla Marketing in 30 DaysGuerri What are you really selling?
  94. 94. lla Marketing in 30 DaysGuerri Dig Deep for Benefits
  95. 95. lla Marketing in 30 DaysGuerri What Do You Really Sell? _____________________________ _____________________________ _____________________________ _____________________________
  96. 96. lla Marketing in 30 DaysGuerri What is Your Competitive Advantage? _____________________________ _____________________________ _____________________________ _____________________________
  97. 97. lla Marketing in 30 DaysGuerri Day 11 – Advertising / Media Plan
  98. 98. lla Marketing in 30 DaysGuerri Advertising • Is a numbers game • Repetition is key • How many times does it take?
  99. 99. lla Marketing in 30 DaysGuerri Advertising • The most visible form of marketing • Shouldn’t be intimidating • Can eat a budget very quick if not done right
  100. 100. lla Marketing in 30 DaysGuerri Advertising• 1. The first time a man looks at an advertisement, he does not see it. 2. The second time, he does not notice it. 3. The third time, he is conscious of its existence. 4. The fourth time, he faintly remembers having seen it before. 5. The fifth time, he reads it. 6. The sixth time, he turns up his nose at it. 7. The seventh time, he reads it through and says, "Oh brother!" 8. The eighth time, he says, "Heres that confounded thing again!" 9. The ninth time, he wonders if it amounts to anything. 10. The tenth time, he asks his neighbor if he has tried it.
  101. 101. lla Marketing in 30 DaysGuerri Advertising• 11. The eleventh time, he wonders how the advertiser makes it pay. 12. The twelfth time, he thinks it must be a good thing. 13. The thirteenth time, he thinks perhaps it might be worth something. 14. The fourteenth time, he remembers wanting such a thing a long time. 15. The fifteenth time, he is tantalized because he cannot afford to buy it. 16. The sixteenth time, he thinks he will buy it some day. 17. The seventeenth time, he makes a memorandum to buy it. 18. The eighteenth time, he swears at his poverty. 19. The nineteenth time, he counts his money carefully. 20. The twentieth time he sees the ad, he buys what it is offering. The list youve just read was written by Thomas Smith of London in l885.
  102. 102. lla Marketing in 30 DaysGuerri “I do not regard advertising as an entertainment or an art form but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it creative. I want you to find it so interesting that you buy the product.” -David Olgivy
  103. 103. lla Marketing in 30 DaysGuerri Creative• Market your product or service, not your creative, (unless you are in the creative business).• Super Bowl commercials  Herding cats - who was it?
  104. 104. lla Marketing in 30 DaysGuerri Day 12 – Business Networking
  105. 105. lla Marketing in 30 DaysGuerri 50 People Instantly• Neighbor• Banker• Bartender• Travel Agent• #49
  106. 106. lla Marketing in 30 DaysGuerri The Networking Process• Planning the events• Networking Goals• Knowing who to target• Relationship building• Establishing trust and showing interest• Follow up• Continuing the relationship
  107. 107. lla Marketing in 30 Days Guerri Networking Goals• Meet 10 new people• Receive 8 business cards• Note something of interest• Write a follow up note to 5• Call to meet 3• Continue a relationship with 2
  108. 108. lla Marketing in 30 DaysGuerri Networking Tips• Set goals before arriving• Arrive early, leave late• Help at registration• Power partners• Show interest• Act like a host, not a guest
  109. 109. lla Marketing in 30 DaysGuerri Day 13 – Fusion Marketing
  110. 110. lla Marketing in 30 DaysGuerri Fusion Marketing • Business connections (non- customers) with other businesses; strategic alliances, affinity marketing, joint venturing, affiliate relationships.
  111. 111. lla Marketing in 30 DaysGuerri Fusion Marketing Hotel Room Key
  112. 112. lla Marketing in 30 DaysGuerri Day 17 – Direct Mail
  113. 113. lla Marketing in 30 DaysGuerri Junk Mail vs. Love Mail
  114. 114. lla Marketing in 30 DaysGuerri 4 Key Components • The message • The vehicle • The target • The frequency
  115. 115. lla Marketing in 30 DaysGuerri Day 20 – PR - More
  116. 116. lla Marketing in 30 DaysGuerri PR • Whom will you contact in the media • Call to find out who covers your types of issues • Ask about demographics • Ask about preferences for sending information
  117. 117. lla Marketing in 30 DaysGuerri PR Targets • Local weekly newspapers • Magazines • Radio/TV • Online • Press Release Driven
  118. 118. lla Marketing in 30 DaysGuerri What’s In The News?• Interest Rates – Mortgage Broker, Real Estate, Financial Advisor, Credit Unions• Prisoner Sentences – Social Workers• Business Startups – Marketing, Sales, Consultants• Running and Sporting Events – Chiropractors, Physical Therapists
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  121. 121. lla Marketing in 30 DaysGuerri PR • Ideas for a Press Release: • New service • Awards • Promotions • Reorganizations • New employees • Celebrations (anniversaries) • Survey results
  122. 122. lla Marketing in 30 DaysGuerri PR• Why do you want media attention? • Top of Mind Awareness
  123. 123. lla Marketing in 30 DaysGuerri Wear two pair of shoes • Editor’s • Reader’s
  124. 124. lla Marketing in 30 DaysGuerri PR is not Promotion! Master Card
  125. 125. lla Marketing in 30 DaysGuerri Workbook Exercises / Interaction
  126. 126. lla Marketing in 30 DaysGuerri PR • How to Get That Extra Boost From PR • Use quotes like, “As seen in the Chicago Tribune or Time Magazine” • Post Press Releases on your website • Attach reprints to letters/handouts • Use in mailings • Include in kits
  127. 127. lla Marketing in 30 DaysGuerri Press Release Topics _____________________________ _____________________________ _____________________________ _____________________________
  128. 128. lla Marketing in 30 DaysGuerri Marketing Wrap Up – What Works What Doesn’t? _____________________________ _____________________________ _____________________________ _____________________________
  129. 129. lla Marketing in 30 DaysGuerri Three Things to Do Now… _____________________________ _____________________________ _____________________________ _____________________________
  130. 130. lla Marketing in 30 DaysGuerri Wrap Up/Conclusion/Action• Launch what is comfortable• Get help if you need it• Do something…in 30 Days
  131. 131. lla Marketing in 30 DaysGuerri Does Guerrilla Marketing Really Work?
  132. 132. lla Marketing in 30 DaysGuerri One Way Mind vs. Two Way Mind
  133. 133. lla Marketing in 30 DaysGuerri Happy Marketing! • al@allautenslager.com • www.marketforprofits.com
  134. 134. lla Marketing in 30 DaysGuerri

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