ENTERPRISE 2.0

en·ter·prise unit of economic organization or activity; especially : a: a business organization b : a systematic purposeful activity

unit of economic organization or activity; especially :

a: a business organization b : a systematic purposeful activity

web 2.0 changing trends in the use of World Wide Web technology and web design that aims to enhance creativity, information sharing, collaboration and functionality of the web.

changing trends in the use of World Wide Web technology and web design that aims to enhance creativity, information sharing, collaboration and functionality of the web.

en·ter·prise 2.0 the use of participation-based web technology to empower more people within an organization. a shift in thinking that places people at the forefront while the corporate entity exists to support those people through economies of scale.

the use of participation-based web technology to empower more people within an organization.

a shift in thinking that places people at the forefront while the corporate entity exists to support those people through economies of scale.

Let's review some good examples of Enterprise 2.0

Still looking…

The truth is…

… enterprises don’t know what to do

What they see is

the “social” web

social is fun… but it ain’t business

Business is people working together to achieve a common goal

It’s time to look inside the enterprise

Most enterprises consist of

the “Corporation” Headquarters Marketing Legal Operations

the “People” Agents Franchisees Associates Sales People Representatives Service Providers

a “corporate” web presence looks something like this Big Co

relationships with customers look more like this

a “corporate” web presence should look like this Big Co

More websites exponentially increases the corporate online “ footprint”

give your people their own websites

let them… create connect build their business… … build your company market themselves share experiment succeed participate

The corporation benefits by… providing tools to grow business letting people express their individuality sharing best-practices between people getting the best innovation that people can offer

What happens when more people are allowed to participate?

Encyclopedia Britannica Founded in 1768 122,264 articles

Encyclopedia Britannica

Founded in 1768

122,264 articles

( on online encyclopedia that consists purely of articles contributed by visitors/members. As of July 23, 2008 it had 2,468,519 articles contributed by volunteers around the world since January 15, 2001. ) wikipedia.org Founded in 2001 2,538,000+ articles

wikipedia.org

Founded in 2001

2,538,000+ articles

Comparison The free online resource Wikipedia is about as accurate on science as the Encyclopedia Britannica, a study shows. – BBC NEWS Thursday, 15 December 2005

What happens when websites extend beyond the enterprise?

A community is born.

People interacting and building your websites increases their “buy in” of the brand = increased ownership of product

Why don’t more enterprises do this?

FEAR! -Loss of Control -Possible brand inconsistency -Flamers/Online Trolls

Unless…

A system is built that allows Approvals Deletions (at a corporate level) Consistent branding Control of the platform for future application development

A system is built that allows

Approvals

Deletions (at a corporate level)

Consistent branding

Control of the platform for future application development

LoudClick Enterprise A system to build websites together and achieve a common goal.

LoudClick Enterprise allows Review and Approval of submissions Deletions at a corporate level Consistent branding Control of the platform for future application development For thousands of websites simultaneously

LoudClick Enterprise allows

Review and Approval of submissions

Deletions at a corporate level

Consistent branding

Control of the platform for future application development

For thousands of websites simultaneously

LoudClick Enterprise Allows your enterprise to capitalize on the participation culture without losing control of your brand.

Contact us today. [email_address] 612-216-1731