Enterprise 2.0

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A look at how Enterprise Companies can tap into Web 2.0 using LoudClick.

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  • Enterprise 2.0

    1. 1. ENTERPRISE 2.0
    2. 2. en·ter·prise <ul><li>unit of economic organization or activity; especially : </li></ul><ul><li>a: a business organization b : a systematic purposeful activity </li></ul>
    3. 3. web 2.0 <ul><li>changing trends in the use of World Wide Web technology and web design that aims to enhance creativity, information sharing, collaboration and functionality of the web. </li></ul>
    4. 4. en·ter·prise 2.0 <ul><li>the use of participation-based web technology to empower more people within an organization. </li></ul><ul><li>a shift in thinking that places people at the forefront while the corporate entity exists to support those people through economies of scale. </li></ul>
    5. 5. Let's review some good examples of Enterprise 2.0
    6. 7. Still looking…
    7. 8. The truth is…
    8. 9. … enterprises don’t know what to do
    9. 10. What they see is
    10. 11. the “social” web
    11. 12. social is fun… but it ain’t business
    12. 13. Business is people working together to achieve a common goal
    13. 14. It’s time to look inside the enterprise
    14. 15. Most enterprises consist of
    15. 16. the “Corporation” Headquarters Marketing Legal Operations
    16. 17. the “People” Agents Franchisees Associates Sales People Representatives Service Providers
    17. 18. a “corporate” web presence looks something like this Big Co
    18. 19. relationships with customers look more like this
    19. 20. a “corporate” web presence should look like this Big Co
    20. 21. More websites exponentially increases the corporate online “ footprint”
    21. 22. give your people their own websites
    22. 23. let them… create connect build their business… … build your company market themselves share experiment succeed participate
    23. 24. The corporation benefits by… providing tools to grow business letting people express their individuality sharing best-practices between people getting the best innovation that people can offer
    24. 25. What happens when more people are allowed to participate?
    25. 26. <ul><li>Encyclopedia Britannica </li></ul><ul><li>Founded in 1768 </li></ul><ul><li>122,264 articles </li></ul>
    26. 27. ( on online encyclopedia that consists purely of articles contributed by visitors/members. As of July 23, 2008 it had 2,468,519 articles contributed by volunteers around the world since January 15, 2001. ) <ul><li>wikipedia.org </li></ul><ul><li>Founded in 2001 </li></ul><ul><li>2,538,000+ articles </li></ul>
    27. 28. Comparison The free online resource Wikipedia is about as accurate on science as the Encyclopedia Britannica, a study shows. – BBC NEWS Thursday, 15 December 2005
    28. 29. What happens when websites extend beyond the enterprise?
    29. 30. A community is born.
    30. 31. People interacting and building your websites increases their “buy in” of the brand = increased ownership of product
    31. 32. Why don’t more enterprises do this?
    32. 33. FEAR! -Loss of Control -Possible brand inconsistency -Flamers/Online Trolls
    33. 34. Unless…
    34. 35. <ul><li>A system is built that allows </li></ul><ul><li>Approvals </li></ul><ul><li>Deletions (at a corporate level) </li></ul><ul><li>Consistent branding </li></ul><ul><li>Control of the platform for future application development </li></ul>
    35. 36. LoudClick Enterprise A system to build websites together and achieve a common goal.
    36. 37. <ul><li>LoudClick Enterprise allows </li></ul><ul><li>Review and Approval of submissions </li></ul><ul><li>Deletions at a corporate level </li></ul><ul><li>Consistent branding </li></ul><ul><li>Control of the platform for future application development </li></ul><ul><li>For thousands of websites simultaneously </li></ul>
    37. 38. LoudClick Enterprise Allows your enterprise to capitalize on the participation culture without losing control of your brand.
    38. 40. Contact us today. [email_address] 612-216-1731

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