Unilever Consumer Creative Challenge Crowdsourcing Campaign 2010

www.loudsource.comConsumer Creative CompetitionJuly 9th 2010  Promotion the Competition  Brand Activation  Free & Paid Activation  Social Media  MeasurementRalph CochraneCo–FounderTel: +44 7940 123455Email: ralph@loudsource.comTwitter: @ralphcochrane

Unilever Consumer Creative Challenge Twitter: #ulccc Our Customers: • Thirteen Global Brands • Video Length: 60 seconds • Average Prize Value: £1500 • Overall grand prize bonus of £7000 • Closes September 15th 2010

Briefs Downloaded Snapshot: 8th July 2010 Briefs Downloaded to Date • Brand Vs Channel 1800 Effectiveness 1600 1400 1200 • Paid Social Media 1000 would be more cost 800 effective on popular 600 brands. 400 • But could be used to 200 balance the results 0 Total Briefs = 10102

Activity Snapshot: 8th July 2010 Daily Brief Downloads 400 Vaseline Surf Spikes: 350 Sunsilk • Press Launch 300 Snuggle • Cannes Close 250 Rexona • Cannes 200 Lipton Announcements 150 Lifebuoy • Email Push 100 Knorr (MOFILM) Heart 50 Brand Dove 0 21-Apr-2010 05-May-2010 19-May-2010 02-Jun-2010 16-Jun-2010 30-Jun-2010

How Many Videos? Snapshot: 8th July 2010 No of Videos Event Rate % Briefs (Approved) Extrapolation Barcelona 13821 524 3.79% For Unilever London = 359 Videos Tribeca 12928 491 3.80% If the Competition Closed Today Walmart 4486 191 4.26% Cannes 22400 699 3.12% Totals 53635 1905 3.55%

Digital Promotion Effectiveness Twitter Email Facebook Partner Websites

What Works? Snapshot: 8th July 2010 Searches Paid Partner Website Core Email List Last 30 Days

Other Promotion E Filmmakers Brand / Trade

Timeline Announcement Competition Launch Competition Closes For Judging April 22nd Internal Communication September October Brand Activation 10th Starts 13th October Social Media Microsite Brand Ambassador Need Briefs etc

Thank youRalph Cochrane 拉尔夫阁麟Co–Founder 公司创始人Tel: +44 7940 123455Email: ralph@loudsource.com

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Unilever Consumer Creative Challenge Crowdsourcing Campaign 2010

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