YOUTUBE BRANDINGUsing YouTube as a Branding Tool – Lou Bortone
BRANDING WITH YOUTUBE Think of each video you upload as a “building block” of your online brand The content you upload should be consistent with your overall brand Post the b-day and pet videos somewhere else Or use the privacy settings to limit sharing YouTube is being used as a search engine, so post relevant content How to videos are most popular Serving before selling!
YOUTUBE BRANDING Customize Your YouTube Channel Upload content (videos) that are RELEVANT to your target audience Use consistent keywords in every video Link your videos with the Antion Keyword Trick Add your web address as a caption Always “close” your videos with a call to action and branding statement (your web address)
MORE BRANDING TIPS Use Playlists to organize videos Add your video as a “video response” to similar, highly-viewed videos Upload quality content consistently Build community – Comment on other videos Call attention to your “subscribe” button Make your videos “sharable” Short and sweet Relevant content Share and be shared
EXPLORE & EXPERIMENT! Your customers & prospects are looking for you on YouTube! Make sure you can be found there! Maximize all the new YouTube features!