YOUTUBE BRANDINGUsing YouTube as a Branding Tool – Lou Bortone
BRANDING WITH YOUTUBE   Think of each video you upload as a “building    block” of your online brand   The content you u...
YOUTUBE IS ALL NEW!
YOUTUBE TOUR
THE NEW YOUTUBE    Feature rich    Full of surprises    Social media-friendly    Easier to navigate    Many more opti...
LITTLE KNOWN FEATURES     New Video Manager     On board editor     New “Enhancements” feature     Annotations & Capti...
NEW LAYOUT
YOUTUBE BRANDING SHOULD MATCH YOUR SITE!
YOUTUBE CHANNEL CUSTOMIZATION
WHO’S DOING IT RIGHT?
WHO’S DOING IT RIGHT?
YOUTUBE BRANDING   Customize Your YouTube Channel   Upload content (videos) that are RELEVANT to    your target audience...
MORE BRANDING TIPS   Use Playlists to organize videos   Add your video as a “video response” to similar,    highly-viewe...
EXPLORE & EXPERIMENT!  Your customers & prospects are looking for   you on YouTube!  Make sure you can be found there! ...
LET’S CONNECT!    @loubortone on Twitter    www.TwitterLou.com    www.FacebookLou.com    www.LouBortone.com    www.Ta...
MORE YOUTUBE INFO:   Free resources at:    www.LouBortone.com   Free session at:    www.TalkWithLou.com   Free webinar ...
You Tube Branding Tips
You Tube Branding Tips
You Tube Branding Tips
You Tube Branding Tips
You Tube Branding Tips
You Tube Branding Tips
You Tube Branding Tips
You Tube Branding Tips
You Tube Branding Tips
You Tube Branding Tips
You Tube Branding Tips
You Tube Branding Tips
You Tube Branding Tips
You Tube Branding Tips
You Tube Branding Tips
You Tube Branding Tips
You Tube Branding Tips
You Tube Branding Tips
You Tube Branding Tips
You Tube Branding Tips
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You Tube Branding Tips

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How to use YouTube as a branding tool.

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You Tube Branding Tips

  1. 1. YOUTUBE BRANDINGUsing YouTube as a Branding Tool – Lou Bortone
  2. 2. BRANDING WITH YOUTUBE Think of each video you upload as a “building block” of your online brand The content you upload should be consistent with your overall brand  Post the b-day and pet videos somewhere else  Or use the privacy settings to limit sharing YouTube is being used as a search engine, so post relevant content  How to videos are most popular  Serving before selling!
  3. 3. YOUTUBE IS ALL NEW!
  4. 4. YOUTUBE TOUR
  5. 5. THE NEW YOUTUBE  Feature rich  Full of surprises  Social media-friendly  Easier to navigate  Many more options
  6. 6. LITTLE KNOWN FEATURES  New Video Manager  On board editor  New “Enhancements” feature  Annotations & Captions  Extensive analytics  Creator Tools
  7. 7. NEW LAYOUT
  8. 8. YOUTUBE BRANDING SHOULD MATCH YOUR SITE!
  9. 9. YOUTUBE CHANNEL CUSTOMIZATION
  10. 10. WHO’S DOING IT RIGHT?
  11. 11. WHO’S DOING IT RIGHT?
  12. 12. YOUTUBE BRANDING Customize Your YouTube Channel Upload content (videos) that are RELEVANT to your target audience Use consistent keywords in every video Link your videos with the Antion Keyword Trick Add your web address as a caption Always “close” your videos with a call to action and branding statement (your web address)
  13. 13. MORE BRANDING TIPS Use Playlists to organize videos Add your video as a “video response” to similar, highly-viewed videos Upload quality content consistently Build community – Comment on other videos Call attention to your “subscribe” button Make your videos “sharable”  Short and sweet  Relevant content  Share and be shared
  14. 14. EXPLORE & EXPERIMENT!  Your customers & prospects are looking for you on YouTube!  Make sure you can be found there!  Maximize all the new YouTube features!
  15. 15. LET’S CONNECT!  @loubortone on Twitter  www.TwitterLou.com  www.FacebookLou.com  www.LouBortone.com  www.TalkWithLou.com
  16. 16. MORE YOUTUBE INFO: Free resources at: www.LouBortone.com Free session at: www.TalkWithLou.com Free webinar at: bit.ly/videomarketingadv
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