Video marketing tips and tricks

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This comprehensive presentation covers all the basics of video marketing, including:
Why use video marketing
Video perception vs. reality
Putting marketing videos within your reach
Video tools, tips and best practices
Easy and affordable ways to get started

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Video marketing tips and tricks

  1. 1. VIDEO MARKETING:The Fast Track to Visibility,Credibility and Profitability
  2. 2. WHAT WE’LL COVER… Why use video marketing Video perception vs. reality Putting marketing videos within your reach Video tools, tips and best practices Easy and affordable ways to get started
  3. 3. LOU WHO? 20+ years in the TV business (Fox, E! Entertainment TV) Have been doing video marketing since before YouTube! Experienced marketing and branding executive
  4. 4. VIDEO MARKETING ROCKS!• Generate more web traffic• Improve search engine rankings• Increase conversions and sales• Build a bigger list more quickly• Create stronger relationships with customers• Reach a much bigger audience
  5. 5. WHY USE VIDEO?
  6. 6. WHY USE VIDEO?
  7. 7. WHY USE VIDEO?
  8. 8. WHY USE VIDEO?
  9. 9. VIDEO IS THE FUTURE It’s time to lead, follow or get out of the way!
  10. 10. THE VIDEO/PROFIT CONNECTION Use video to establish an immediate, personal and powerful connection to your clients and prospects Video accelerates the sales process Video dramatically increases the “know, like & trust” factor Video breaks through the clutter and makes you more memorable…© Lou Bortone
  11. 11. VIDEO MYTHS & MISCONCEPTIONS:Perception Reality Video is too techie  It couldn’t be simpler Video is expensive  Most tools are free! Video needs to be slick  Content trumps quality YouTube is for kids  YouTube is mainstream
  12. 12. SPEAKING OF YOUTUBE… Second largest search engine Broad demographics (18 – 54) 2 BILLION views per day! 35 hours of content uploaded every minute 94 of AdAge’s Top 100 advertisers have run campaigns on YouTube
  13. 13. QUICK TIP: Maximize YouTube  Optimize the latest changes to YouTube  Customize and organize your channel  Use YouTube sharing for leverage
  14. 14. YOUTUBE 101 Be consistent – One & Done doesn’t work Always include a compelling call to action Upload right – Keywords in title, etc. Add captions/annotations Edit if necessary – right on YouTube Share to Facebook, Twitter, etc.
  15. 15. PUTTING MARKETING VIDEOS WITHIN YOUR REACH It’s easier than you think! Most tools are low or no cost The “low-hanging fruit” of video marketing Easy ways to get started…
  16. 16. 5 WAYS TO MAKE COOL VIDEOS #1 PowerPoint to Video  Create your PowerPoint  Use Keynote if you’re on a Mac  On PC: Go to “Slide Show” Record Narration  Record finished presentation on Camtasia (optional)  On a Mac: Even easier!  Save as a video file
  17. 17. ADD YOUR VOICE!
  18. 18. KEYNOTE FOR MAC
  19. 19. 5 WAYS TO MAKE COOL VIDEOS #2 Share with the world via Slideshare.net  SlideShare: A sleeping giant!  Just acquired by LinkedIn  Upload any PPT or PDF presentation  Free and easy-peasy!  Add to your LinkedIn profile  Secret Tip: You can also upload Videos!  Massive exposure!
  20. 20. SLIDESHARE.NET
  21. 21. SLIDESHARE HOME
  22. 22. JUST ADD VIDEO!
  23. 23. CONNECT TO LINKEDIN!
  24. 24. 5 WAYS TO MAKE COOL VIDEOS #3 Impress with Prezi.com  “Moving” presentations  Makes presentations more dynamic  Easy to use – start with templates  Share to Twitter & Facebook  iPad version
  25. 25. PREZI: “MOVING” PRESENTATIONS© Lou Bortone
  26. 26. 5 WAYS TO MAKE COOL VIDEOS #4 Montage Mojo with Animoto & Company Use an easy video creation site  Animoto.com  OneTrueMedia.com  SlideMotion.com  Stupeflix.com
  27. 27. ANIMOTO.COM ROCKS! •Free photo/video site for :30 vids© Lou Bortone
  28. 28. SLIDEMOTION.COM
  29. 29. STUPEFILX.COM
  30. 30. ONETRUEMEDIA.COM
  31. 31. 5 WAYS TO MAKE COOL VIDEOS #5 You type, they talk…  Let your cartoon characters do the talking!  Text to voice websites  Limited only by your imagination  Two sites are GoAnimate.com & Xtranormal.com
  32. 32. GOANIMATE.COM
  33. 33. GOANIMATE.COM
  34. 34. XTRANORMAL.COM
  35. 35. XTRANORMAL.COM
  36. 36. XTRANORMAL.COM
  37. 37. MORE VIDEO TOOLS AND TIPS… Best “first” video? Talking head vs. Screencast videos Easy ways to engage your customers What about webcasting? Using “Social Video”
  38. 38. QUICK TIP: Start with a simple “welcome” video  Just use your webcam  Short and informal is fine (1-minute)  Give your “who and do what” statement  Invite them in! (opt-in box)  Use on your home page  Can also be used on your “about me” page
  39. 39. WELCOME VIDEO
  40. 40. WELCOME VIDEO
  41. 41. TALKING HEAD VS. SCREENCAST Talking Head Screencast • Best for personal vids • Best for demo vids • About Me pages • Training or instruction • Welcome video • Longer sales videos • Tips series/cred • PowerPoint to video • Pitching a service • Pitching a product© Lou Bortone www.LouBortone.com
  42. 42. QUICK TIP: Engage with Video Email Video in email can double your email open rates!  According to Small Business Trends, Video in email increases click through rates by a whopping 96%!  Want more response? Put video in your email!  Two free ways to do that include:  mailVu.com and Eyejot.com
  43. 43. VIDEO EMAIL OPTIONS© Lou Bortone www.LouBortone.com
  44. 44. MAILVU.COM
  45. 45. © Lou Bortone www.LouBortone.com
  46. 46. QUICK TIP: Leverage your time with “Social Video”  Share your videos to Facebook, Twitter, Google+  Make your videos more “shareable”  “Share the love” with Facebook  YouTube makes one-click sharing easy
  47. 47. Don’t forget Facebook!
  48. 48. QUICK TIP: Connect with Webcasting Live stream video viewing is up by 648% this year! (comScore) You can launch your own Web TV channel instantly (free!) Go live on the web anytime, anywhere Two big players are Ustream.tv and Livestream.com
  49. 49. LIVESTREAM IN ACTION  Elizabeth Marshall’s Live Webcast© Lou Bortone www.LouBortone.com
  50. 50. LIVE WEBCASTS Your Own Web TV Show! • www.Oovoo.com
  51. 51. QUICK TIP: Plan ahead with a Video Editorial Calendar  Create a Video Marketing Plan based on your business objectives  Integrate video into your existing marketing plans  Be more strategic with video!  Free calendar template available at: http://www.loubortone.com
  52. 52. VIDEO EDITORIAL CALENDAR
  53. 53. VIDEO MARKETINGSTRATEGY Reality Check: All of this is useless without a PLAN!
  54. 54. VIDEO MARKETING STRATEGY• Integrate video into your existing marketing plans• Repurpose blog posts, articles and ezines into video marketing• Determine how video can support your promotional plans• Create a “Video Visibility” strategy to maximize exposure• Use video to create more effective sales pages, blog posts, etc. © Lou Bortone
  55. 55. ACTION STEPS: (DO THIS STUFF!) Create an informal “welcome” video Set up a free account on YouTube Record and send a video email (it’s easy!) Visit www.LouBortone.com for more tips Contact me if you need help!
  56. 56. LET’S CONNECT! lou@loubortone.com www.LouBortone.com www.TwitterLou.com www.FacebookLou.com

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