Video Marketing Rules!
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Video Marketing Rules!



Video Marketing Rules reveals several quick tips for success with online video marketing. ...

Video Marketing Rules reveals several quick tips for success with online video marketing.

This is normally a live webinar with audio, but I wanted to share the slides here - since you can still get a lot of great tips and tools for doing video right!



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Video Marketing Rules! Video Marketing Rules! Presentation Transcript

  • VIDEO MARKETING RULES!Quick Tips for Online Video Success
  • WHAT YOU’LL LEARN… Ideas for getting started with video How to maximize the latest changes to YouTube, the worlds biggest promotional platform and 2nd largest search engine What you need to know about Web TV, and how webcasting can build your biz New ways to engage your customers with video New video tools that make it easier than ever to create cool videos
  • WHY YOU NEED TO KNOW THIS STUFF! The Internet is being driven by video Video content is becoming a critical information source  YouTube is the 2nd biggest search engine  60% (and rising) of all web traffic is video Video is more compelling and engaging than other media Video connects!© Lou Bortone View slide
  • WHY VIDEO NOW?• If you have video on your website, you are 53X more likely to appear on the first page of Google’s search results!• Visitors who view video stay two minutes longer on average and are 64% more likely to purchase than other site visitors. (Comscore, August 2010)• Websites with video sell 45% more!• 60% of all Internet traffic is currently video. By 2016, Cisco reports that 90% of all Internet traffic will be video! © Lou Bortone View slide
  • WHY VIDEO?• Breaks through the online noise• Increases your visibility & credibility• Attracts clients so they come to YOU• Turbocharges your social media• Opens up new opportunities, JVs, speaking gigs, etc. © Lou Bortone
  • VIDEO IS THE FUTURE It’s time to lead, follow or get out of the way!
  • BUT WHY LISTEN TO ME? 20+ years in the TV business (Fox, E! Entertainment TV) Have been doing video marketing since before YouTube! Experienced marketing and branding executive
  • WHO I WORK WITH... My clients include Michael Port, Ali Brown, Andrea J. Lee, Lolly Daskal, Sheri McConnell, Les McKeown and a long list of authors, speakers and thought leaders... (OMG, what a name-dropper!)
  • QUICK TIP #1 Start with a simple “welcome” video  Just use your webcam  Short and informal is fine (1-minute)  Give your “who and do what” statement  Invite them in! (opt-in box)  Use on your home page  Can also be used on your “about me” page
  • QUICK TIP #2 Use an easy video creation site     
  • QUICK TIP #2 – BONUS RESOURCES PowerPoint/Keynote Jing ( Camtasia Screenflow (for Mac)
  • TALKING HEAD VS. SCREENCAST Talking Head Screencast • Best for personal vids • Best for demo vids • About Me pages • Training or instruction • Welcome video • Longer sales videos • Tips series/cred • PowerPoint to video • Pitching a service • Pitching a product© Lou Bortone
  • QUICK TIP #3 Engage with Video Email Video in email can double your email open rates!  According to Small Business Trends, Video in email increases click through rates by a whopping 96%!  Want more response? Put video in your email!  Two free ways to do that include:  and
  • © Lou Bortone
  • QUICK TIP #4 Maximize YouTube  Optimize the latest changes to YouTube  Customize and organize your channel  Use YouTube sharing for leverage
  • QUICK TIP #5 Leverage your time with “Social Video”  Share your videos to Facebook, Twitter, Google+  Make your videos more “shareable”  “Share the love” with Facebook
  • That’s social media engagement!
  • QUICK TIP #6 Connect with Webcasting Live stream video viewing is up by 648% this year! (comScore) You can launch your own Web TV channel instantly (free!) Go live on the web anytime, anywhere Two big players are and
  • LIVESTREAM IN ACTION  Elizabeth Marshall’s Live Webcast© Lou Bortone
  • LIVE WEBCASTS Your Own Web TV Show! •
  • QUICK TIP #7 Plan ahead with a Video Editorial Calendar  Create a Video Marketing Plan based on your business objectives  Integrate video into your existing marketing plans  Be more strategic with video!  Free calendar template available at:
  • VIDEO MARKETINGSTRATEGY Reality Check: All of this is useless without a PLAN!
  • THE VIDEO/PROFIT CONNECTION Use video to establish an immediate, personal and powerful connection to your clients and prospects Video accelerates the sales process Video dramatically increases the “know, like & trust” factor Consumers who watch product videos are 144% more likely to add a product to their cart (via Internet Retailer)© Lou Bortone
  • VIDEO MARKETING STRATEGY• Integrate video into your existing marketing plans• Repurpose blog posts, articles and ezines into video marketing• Determine how video can support your promotional plans• Create a “Video Visibility” strategy to maximize exposure• Use video to create more effective sales pages, blog posts, etc. © Lou Bortone
  • LET’S CONNECT!