Online Video & Social Media: The Powerful One-Two Sales Punch


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This new presentation demonstrates some of the many ways you can combine video marketing with social media for a powerful sales effort.

Published in: Education, Technology, Business

Online Video & Social Media: The Powerful One-Two Sales Punch

  1. 1. SECRETS OF SOCIAL VIDEO Supercharge Your Sales with the Power of Video and Social Media
  2. 2. What we’ll cover… YouTube as a social network The power of video and social media Using other “visual” social platforms New uses for “social” video – 5 Easy Pieces Workshop: Let’s make a social video!
  3. 3. Lou who? 20+ years in the TV business (Fox, E! Entertainment TV) Have been doing video marketing since before YouTube! Experienced marketing and branding executive
  4. 4. First things first…You  Stop thinking of video as some big,have to techie production, and start thinking ofchangethe way it as a simple way to connect!you  Video comes in many forms… Slidethink shows, photo montages, live webcasts,aboutvideo! video email, video conferencing
  5. 5. Video myths & misconceptions: Perception Reality Video is too techie  It couldn’t be simpler Video is expensive  Most tools are free! Video needs to be slick  Content trumps quality YouTube is for kids  YouTube is mainstream
  6. 6. Video Marketing Rocks!• Generate more web traffic• Improve search engine rankings• Increase conversions and sales• Build a bigger list more quickly• Create stronger relationships with customers• Reach a much bigger audience
  7. 7. If a picture is worth 1,000 words… One minute of video is said to be worth 1.8 Million words! – Forrester Research
  8. 8. Why use video?
  9. 9. Why use video?
  10. 10. Why use video?
  11. 11. Why use video?
  12. 12. Video is the future It’s time to lead, follow or get out of the way!
  13. 13. The Video/Profit Connection Use video to establish an immediate, personal and powerful connection to your clients and prospects Video accelerates the sales process Video dramatically increases the “know, like & trust” factor Video breaks through the clutter and makes you more memorable…© Lou Bortone
  14. 14. (Almost) All Roads Lead to YouTube You gotta start with YouTube Great “headquarters” platform for your videos Easy, one-click sharing from YouTube Free video hosting A great place to connect and “be social”
  15. 15. YouTube as a Social Medium YouTube is social! YouTube is interactive YouTube is two-way conversations YouTube is easily shareable YouTube allows you to friend, subscribe, share, like, respond, email, embed, comment, add to playlist, and even start a Google+ hangout!
  16. 16. YouTube is Social!
  17. 17. Speaking of YouTube… Second largest search engine Broad demographics (18 – 54) 2 BILLION views per day! 35 hours of content uploaded every minute 94 of AdAge’s Top 100 advertisers have run campaigns on YouTube
  18. 18. YouTube 101 Be consistent – One & Done doesn’t work Always include a compelling call to action Upload right – Keywords in title, etc. Add captions/annotations Edit if necessary – right on YouTube Share to Facebook, Twitter, etc.
  19. 19. If you are using your own player… Be sure to add SHARE buttons to encourage video pass-along The easier you make it for viewers to share your videos, the more chances you have to generated views and engagement! 3 ways to create your own video player:   
  20. 20. Video and Facebook Facebook is the 3rd largest site for watching videos! My favorite place to post videos! Ideal for comments, sharing and tagging Tag with care!
  21. 21. Video on Facebook
  22. 22. Video on Facebook
  23. 23. That’s social media engagement!
  24. 24. Video
  25. 25. Video
  26. 26. Video
  27. 27. Video and Twitter 1 AutoShared Tweet results in 6 new YouTube Sessions!
  28. 28. Video and Twitter Twitter drives video viewing Ideal for video sharing and engagement Shorten your video links for better sharing Videos posted from YouTube to Twitter can be viewed “in stream,” i.e. without leaving Twitter
  29. 29. Video and Twitter
  30. 30. Video and LinkedIn Yes you can share video on LinkedIn! Share from YouTube to LinkedIn Connect a account to LinkedIn
  31. 31. Video and LinkedIn
  32. 32. Video and LinkedIn
  33. 33. Video and LinkedIn
  34. 34. Video and Pinterest
  35. 35. Video and Pinterest
  36. 36. Video and Pinterest
  37. 37. Video and Google+
  38. 38. Video and Google+
  39. 39. Other Social Video Platforms Webcasting –, Video conferencing – Skype, Oovoo, Google+ Presentation sites –, Video email –,
  40. 40. 5 Ways to Make Social Videos1. Power Up Your PowerPoint2. Photo Video Montage3. Video Interview Nirvana4. Share the Love with Livestream5. Connect with Video Email
  41. 41. 5 ways to make social videos #1 PowerPoint to Video  Create your PowerPoint  Use Keynote if you’re on a Mac  On PC: Go to “Slide Show” Record Narration  Record finished presentation on Camtasia (optional)  On a Mac: Even easier!  Save as a video file
  42. 42. Add your voice!
  43. 43. Keynote for Mac
  44. 44. 5 ways to make social videos Share with the world via  SlideShare: A sleeping giant!  Just acquired by LinkedIn  Upload any PPT or PDF presentation  Free and easy-peasy!  Add to your LinkedIn profile  Secret Tip: You can also upload Videos!  Massive exposure!
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  47. 47. Slideshare: Just Add Video!
  48. 48. Connect to LinkedIn!
  49. 49. 5 ways to make social videos Impress with  “Moving” presentations  Makes presentations more dynamic  Easy to use – start with templates  Share to Twitter & Facebook  iPad version
  50. 50. Prezi: “Moving” Presentations© Lou Bortone
  51. 51. 5 ways to make cool videos #2 Montage Mojo with Animoto & Company Use an easy video creation site    
  52. 52. Rocks!© Lou Bortone
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  56. 56. 5 ways to make social videos You type, they talk…  Let your cartoon characters do the talking!  Text to voice websites  Limited only by your imagination  Two sites are &
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  61. 61. 5 ways to make social videos #3 Live Video Interviews  Use Skype, Google Hangouts or I do interviews via Oovoo, and run a back-up recording on Camtasia
  62. 62. Live Video Interviews
  63. 63. 5 ways to make social videos #4 Connect with Webcasting Live stream video viewing is up by 648% this year! (comScore) You can launch your own Web TV channel instantly (free!) Go live on the web anytime, anywhere Two big players are and
  64. 64. Livestream in action© Lou Bortone
  65. 65. 5 ways to make social videos #5: Engage with Video Email Video in email can double your email open rates!  According to Small Business Trends, Video in email increases click through rates by a whopping 96%!  Want more response? Put video in your email!  Two free ways to do that include:  and
  66. 66. Video Email Options© Lou Bortone
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  68. 68.© Lou Bortone
  69. 69. Video Marketing Strategy Reality Check: All of this is useless without a PLAN!
  70. 70. Video Marketing Strategy• Integrate video into your existing marketing plans• Repurpose blog posts, articles and ezines into video marketing• Determine how video can support your promotional plans• Create a “Video Visibility” strategy to maximize exposure• Use video to create more effective sales pages, blog posts, etc. © Lou Bortone
  71. 71. Thank you!Questions? on
  72. 72. Let’s Connect!     www.FacebookLou.comYou can find a copy of this presentation here: