Online Video & Social Media: The Powerful One-Two Sales Punch
SECRETS OF SOCIAL VIDEO Supercharge Your Sales with the Power of Video and Social Media
What we’ll cover… YouTube as a social network The power of video and social media Using other “visual” social platforms New uses for “social” video – 5 Easy Pieces Workshop: Let’s make a social video!
Lou who? 20+ years in the TV business (Fox, E! Entertainment TV) Have been doing video marketing since before YouTube! Experienced marketing and branding executive
First things first…You Stop thinking of video as some big,have to techie production, and start thinking ofchangethe way it as a simple way to connect!you Video comes in many forms… Slidethink shows, photo montages, live webcasts,aboutvideo! video email, video conferencing
Video myths & misconceptions: Perception Reality Video is too techie It couldn’t be simpler Video is expensive Most tools are free! Video needs to be slick Content trumps quality YouTube is for kids YouTube is mainstream
Video Marketing Rocks!• Generate more web traffic• Improve search engine rankings• Increase conversions and sales• Build a bigger list more quickly• Create stronger relationships with customers• Reach a much bigger audience
If a picture is worth 1,000 words… One minute of video is said to be worth 1.8 Million words! – Forrester Research
(Almost) All Roads Lead to YouTube You gotta start with YouTube Great “headquarters” platform for your videos Easy, one-click sharing from YouTube Free video hosting A great place to connect and “be social”
YouTube as a Social Medium YouTube is social! YouTube is interactive YouTube is two-way conversations YouTube is easily shareable YouTube allows you to friend, subscribe, share, like, respond, email, embed, comment, add to playlist, and even start a Google+ hangout!
Speaking of YouTube… Second largest search engine Broad demographics (18 – 54) 2 BILLION views per day! 35 hours of content uploaded every minute 94 of AdAge’s Top 100 advertisers have run campaigns on YouTube
YouTube 101 Be consistent – One & Done doesn’t work Always include a compelling call to action Upload right – Keywords in title, etc. Add captions/annotations Edit if necessary – right on YouTube Share to Facebook, Twitter, etc.
If you are using your own player… Be sure to add SHARE buttons to encourage video pass-along The easier you make it for viewers to share your videos, the more chances you have to generated views and engagement! 3 ways to create your own video player: EasyVideoPlayer.com EasyWebVideo.com Wistia.com
Video and Facebook Facebook is the 3rd largest site for watching videos! My favorite place to post videos! Ideal for comments, sharing and tagging Tag with care!
Video and Twitter 1 AutoShared Tweet results in 6 new YouTube Sessions!
Video and Twitter Twitter drives video viewing Ideal for video sharing and engagement Shorten your video links for better sharing Videos posted from YouTube to Twitter can be viewed “in stream,” i.e. without leaving Twitter
Other Social Video Platforms Webcasting – Livestream.com, Ustream.tv Video conferencing – Skype, Oovoo, Google+ Presentation sites – Slideshare.net, Sliderocket.com Video email – MailVu.com, Eyejot.com
5 Ways to Make Social Videos1. Power Up Your PowerPoint2. Photo Video Montage3. Video Interview Nirvana4. Share the Love with Livestream5. Connect with Video Email
5 ways to make social videos #1 PowerPoint to Video Create your PowerPoint Use Keynote if you’re on a Mac On PC: Go to “Slide Show” Record Narration Record finished presentation on Camtasia (optional) On a Mac: Even easier! Save as a video file
5 ways to make social videos Share with the world via Slideshare.net SlideShare: A sleeping giant! Just acquired by LinkedIn Upload any PPT or PDF presentation Free and easy-peasy! Add to your LinkedIn profile Secret Tip: You can also upload Videos! Massive exposure!
5 ways to make social videos You type, they talk… Let your cartoon characters do the talking! Text to voice websites Limited only by your imagination Two sites are GoAnimate.com & Xtranormal.com
5 ways to make social videos #4 Connect with Webcasting Live stream video viewing is up by 648% this year! (comScore) You can launch your own Web TV channel instantly (free!) Go live on the web anytime, anywhere Two big players are Ustream.tv and Livestream.com
5 ways to make social videos #5: Engage with Video Email Video in email can double your email open rates! According to Small Business Trends, Video in email increases click through rates by a whopping 96%! Want more response? Put video in your email! Two free ways to do that include: mailVu.com and Eyejot.com