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Lou smmt slide_deck


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  • 1. Video MarketingThe Fast Track to Visibility, Credibility and Profitability
  • 2. What we’ll cover…• Why use video marketing• Video perception vs. reality• Putting marketing videos within your reach• Video tools, tips and best practices• Easy and affordable ways to get started
  • 3. Lou Bortone•20+ years in the TV business (Fox, E! Entertainment TV)•Have been doing video marketing since before YouTube!•Experienced marketing and branding executive
  • 4. Video Marketing Rocks!• Generate more web traffic• Improve search engine rankings• Increase conversions and sales• Build a bigger list more quickly• Create stronger relationships with customers• Reach a much bigger audience
  • 5. If a picture is worth 1,000 words…• One minute of video is said to be worth 1.8 Million words! – Forrester Research
  • 6. Why use video?
  • 7. Why use video?
  • 8. Why use video?
  • 9. Why use video?
  • 10. Video is the future• It’s time to lead, follow or get out of the way!
  • 11. The Video/Profit Connection • Use video to establish an immediate, personal and powerful connection to your clients and prospects • Video accelerates the sales process • Video dramatically increases the “know, like & trust” factor • Video breaks through the clutter and makes you more memorable…© Lou Bortone
  • 12. Video myths & misconceptions: Perception Reality • It couldn’t be simpler• Video is too techie • Most tools are free!• Video is expensive • Content trumps quality• Video needs to be slick • YouTube is mainstream• YouTube is for kids
  • 13. Speaking of YouTube…• Second largest search engine• Broad demographics (18 – 54)• 2 BILLION views per day!• 35 hours of content uploaded every minute• 94 of AdAge’s Top 100 advertisers have run campaigns on YouTube
  • 14. Quick Tip:• Maximize YouTube • Optimize the latest changes to YouTube • Customize and organize your channel • Use YouTube sharing for leverage
  • 15. YouTube 101• Be consistent – One & Done doesn’t work• Always include a compelling call to action• Upload right – Keywords in title, etc.• Add captions/annotations• Edit if necessary – right on YouTube• Share to Facebook, Twitter, etc.
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  • 20. Putting marketing videos within your reach• It’s easier than you think!• Most tools are low or no cost• The “low-hanging fruit” of video marketing• Easy ways to get started…
  • 21. 5 ways to make cool videos #1• PowerPoint to Video • Create your PowerPoint • Use Keynote if you’re on a Mac • On PC: Go to “Slide Show” Record Narration • Record finished presentation on Camtasia (optional) • On a Mac: Even easier! • Save as a video file
  • 22. Add your voice!
  • 23. Keynote for Mac
  • 24. 5 ways to make cool videos #2• Share with the world via • SlideShare: A sleeping giant! • Just acquired by LinkedIn • Upload any PPT or PDF presentation • Free and easy-peasy! • Add to your LinkedIn profile • Secret Tip: You can also upload Videos! • Massive exposure!
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  • 26. Slideshare home
  • 27. Just Add Video!
  • 28. Connect to LinkedIn!
  • 29. 5 ways to make cool videos #3• Impress with • “Moving” presentations • Makes presentations more dynamic • Easy to use – start with templates • Share to Twitter & Facebook • iPad version
  • 30. Prezi: “Moving” Presentations© Lou Bortone
  • 31. 5 ways to make cool videos #4• Montage Mojo with Animoto & Company• Use an easy video creation site • • • •
  • 32. Rocks! •Free photo/video site for :30 vids© Lou Bortone
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  • 37. 5 ways to make cool videos #5• You type, they talk… • Let your cartoon characters do the talking! • Text to voice websites • Limited only by your imagination • Two sites are &
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  • 43. More video tools and tips…• Best “first” video?• Talking head vs. Screencast videos• Easy ways to engage your customers• What about webcasting?• Using “Social Video”
  • 44. Quick Tip:• Start with a simple “welcome” video • Just use your webcam • Short and informal is fine (1-minute) • Give your “who and do what” statement • Invite them in! (opt-in box) • Use on your home page • Can also be used on your “about me” page
  • 45. Welcome Video
  • 46. Welcome Video
  • 47. Talking Head vs. ScreencastTalking Head Screencast • Best for personal vids • Best for demo vids • About Me pages • Training or instruction • Welcome video • Longer sales videos • Tips series/cred • PowerPoint to video • Pitching a service • Pitching a product© Lou Bortone
  • 48. Quick Tip:• Engage with Video Email• Video in email can double your email open rates! • According to Small Business Trends, Video in email increases click through rates by a whopping 96%! • Want more response? Put video in your email! • Two free ways to do that include: • and
  • 49. Video Email Options
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  • 51.© Lou Bortone
  • 52. Quick Tip:• Leverage your time with “Social Video” • Share your videos to Facebook, Twitter, Google+ • Make your videos more “shareable” • “Share the love” with Facebook • YouTube makes one-click sharing easy
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  • 54. Don’t forget Facebook!
  • 55. Pinterest
  • 56. Leveraging Pinterest
  • 57. Video and Pinterest
  • 58. New App Alert!
  • 59. Quick Tip:• Connect with Webcasting• Live stream video viewing is up by 648% this year! (comScore)• You can launch your own Web TV channel instantly (free!)• Go live on the web anytime, anywhere• Two big players are and
  • 60. Livestream in action© Lou Bortone
  • 61. Live Webcasts
  • 62. Quick Tip:• Plan ahead with a Video Editorial Calendar • Create a Video Marketing Plan based on your business objectives • Integrate video into your existing marketing plans • Be more strategic with video! • Free calendar template available by request: •
  • 63. Video Editorial Calendar
  • 64. Video Marketing Strategy• Reality Check: All of this is useless without a PLAN!
  • 65. Video Marketing Strategy• Integrate video into your existing marketing plans• Repurpose blog posts, articles and ezines into video marketing• Determine how video can support your promotional plans• Create a “Video Visibility” strategy to maximize exposure• Use video to create more effective sales pages, blog posts, etc.© Lou Bortone
  • 66. Action Steps: (Do this stuff!)• Create an informal “welcome” video• Set up a free account on YouTube• Record and send a video email (it’s easy!)• Visit for more tips• Contact me if you need help!• Join our “Video Marketing Jumpstart” program!
  • 67. Special SMMT Offer• Video Marketing Jumpstart Group Coaching• Small Video “Mastermind” for 6 weeks• Includes private FB group for Q & A• 6 Weekly Webinars w/ Coaching & How To• Online Video Resource Center w/ tutorials• Starts next Thursday, November 1st• All Webinars are Recorded for Replay
  • 68. Video Marketing Mastermind•• $397 for 6-week program• SMMT Discount! $100 Off!• Enter discount code “100off” at checkout• Your investment is just $297!
  • 69. Let’s Connect!••••