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Lou smmt slide_deck Lou smmt slide_deck Presentation Transcript

  • Video MarketingThe Fast Track to Visibility, Credibility and Profitability
  • What we’ll cover…• Why use video marketing• Video perception vs. reality• Putting marketing videos within your reach• Video tools, tips and best practices• Easy and affordable ways to get started http://www.LouBortone.com
  • Lou Bortone•20+ years in the TV business (Fox, E! Entertainment TV)•Have been doing video marketing since before YouTube!•Experienced marketing and branding executive
  • Video Marketing Rocks!• Generate more web traffic• Improve search engine rankings• Increase conversions and sales• Build a bigger list more quickly• Create stronger relationships with customers• Reach a much bigger audience http://www.LouBortone.com
  • If a picture is worth 1,000 words…• One minute of video is said to be worth 1.8 Million words! – Forrester Research http://www.LouBortone.com
  • Why use video? http://www.LouBortone.com
  • Why use video? http://www.LouBortone.com
  • Why use video? http://www.LouBortone.com
  • Why use video? http://www.LouBortone.com
  • Video is the future• It’s time to lead, follow or get out of the way! http://www.LouBortone.com
  • The Video/Profit Connection • Use video to establish an immediate, personal and powerful connection to your clients and prospects • Video accelerates the sales process • Video dramatically increases the “know, like & trust” factor • Video breaks through the clutter and makes you more memorable… http://www.LouBortone.com© Lou Bortone
  • Video myths & misconceptions: Perception Reality • It couldn’t be simpler• Video is too techie • Most tools are free!• Video is expensive • Content trumps quality• Video needs to be slick • YouTube is mainstream• YouTube is for kids
  • Speaking of YouTube…• Second largest search engine• Broad demographics (18 – 54)• 2 BILLION views per day!• 35 hours of content uploaded every minute• 94 of AdAge’s Top 100 advertisers have run campaigns on YouTube http://www.LouBortone.com
  • Quick Tip:• Maximize YouTube • Optimize the latest changes to YouTube • Customize and organize your channel • Use YouTube sharing for leverage http://www.LouBortone.com
  • YouTube 101• Be consistent – One & Done doesn’t work• Always include a compelling call to action• Upload right – Keywords in title, etc.• Add captions/annotations• Edit if necessary – right on YouTube• Share to Facebook, Twitter, etc. http://www.LouBortone.com
  • http://www.LouBortone.com
  • http://www.LouBortone.com
  • http://www.LouBortone.com
  • http://www.LouBortone.com
  • Putting marketing videos within your reach• It’s easier than you think!• Most tools are low or no cost• The “low-hanging fruit” of video marketing• Easy ways to get started… http://www.LouBortone.com
  • 5 ways to make cool videos #1• PowerPoint to Video • Create your PowerPoint • Use Keynote if you’re on a Mac • On PC: Go to “Slide Show” Record Narration • Record finished presentation on Camtasia (optional) • On a Mac: Even easier! • Save as a video file http://www.LouBortone.com
  • Add your voice! http://www.LouBortone.com
  • Keynote for Mac http://www.LouBortone.com
  • 5 ways to make cool videos #2• Share with the world via Slideshare.net • SlideShare: A sleeping giant! • Just acquired by LinkedIn • Upload any PPT or PDF presentation • Free and easy-peasy! • Add to your LinkedIn profile • Secret Tip: You can also upload Videos! • Massive exposure! http://www.LouBortone.com
  • Slideshare.net http://www.LouBortone.com
  • Slideshare home http://www.LouBortone.com
  • Just Add Video! http://www.LouBortone.com
  • Connect to LinkedIn! http://www.LouBortone.com
  • 5 ways to make cool videos #3• Impress with Prezi.com • “Moving” presentations • Makes presentations more dynamic • Easy to use – start with templates • Share to Twitter & Facebook • iPad version http://www.LouBortone.com
  • Prezi: “Moving” Presentations http://www.LouBortone.com© Lou Bortone
  • 5 ways to make cool videos #4• Montage Mojo with Animoto & Company• Use an easy video creation site • Animoto.com • OneTrueMedia.com • SlideMotion.com • Stupeflix.com http://www.LouBortone.com
  • Animoto.com Rocks! •Free photo/video site for :30 vids http://www.LouBortone.com© Lou Bortone
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  • SlideMotion.com http://www.LouBortone.com
  • Stupefilx.com http://www.LouBortone.com
  • OneTrueMedia.com http://www.LouBortone.com
  • 5 ways to make cool videos #5• You type, they talk… • Let your cartoon characters do the talking! • Text to voice websites • Limited only by your imagination • Two sites are GoAnimate.com & Xtranormal.com http://www.LouBortone.com
  • GoAnimate.com http://www.LouBortone.com
  • GoAnimate.com http://www.LouBortone.com
  • Xtranormal.com http://www.LouBortone.com
  • Xtranormal.com http://www.LouBortone.com
  • Xtranormal.com http://www.LouBortone.com
  • More video tools and tips…• Best “first” video?• Talking head vs. Screencast videos• Easy ways to engage your customers• What about webcasting?• Using “Social Video” http://www.LouBortone.com
  • Quick Tip:• Start with a simple “welcome” video • Just use your webcam • Short and informal is fine (1-minute) • Give your “who and do what” statement • Invite them in! (opt-in box) • Use on your home page • Can also be used on your “about me” page http://www.LouBortone.com
  • Welcome Video http://www.LouBortone.com
  • Welcome Video http://www.LouBortone.com
  • Talking Head vs. ScreencastTalking Head Screencast • Best for personal vids • Best for demo vids • About Me pages • Training or instruction • Welcome video • Longer sales videos • Tips series/cred • PowerPoint to video • Pitching a service • Pitching a product© Lou Bortone www.LouBortone.com
  • Quick Tip:• Engage with Video Email• Video in email can double your email open rates! • According to Small Business Trends, Video in email increases click through rates by a whopping 96%! • Want more response? Put video in your email! • Two free ways to do that include: • mailVu.com and Eyejot.com http://www.LouBortone.com
  • Video Email Options http://www.LouBortone.com
  • MailVu.com http://www.LouBortone.com
  • http://www.LouBortone.com© Lou Bortone
  • Quick Tip:• Leverage your time with “Social Video” • Share your videos to Facebook, Twitter, Google+ • Make your videos more “shareable” • “Share the love” with Facebook • YouTube makes one-click sharing easy http://www.LouBortone.com
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  • Don’t forget Facebook! http://www.LouBortone.com
  • Pinterest http://www.LouBortone.com
  • Leveraging Pinterest
  • Video and Pinterest
  • New App Alert! Tout.com http://www.LouBortone.com
  • Quick Tip:• Connect with Webcasting• Live stream video viewing is up by 648% this year! (comScore)• You can launch your own Web TV channel instantly (free!)• Go live on the web anytime, anywhere• Two big players are Ustream.tv and Livestream.com http://www.LouBortone.com
  • Livestream in action http://www.LouBortone.com© Lou Bortone
  • Live Webcasts http://www.LouBortone.com
  • Quick Tip:• Plan ahead with a Video Editorial Calendar • Create a Video Marketing Plan based on your business objectives • Integrate video into your existing marketing plans • Be more strategic with video! • Free calendar template available by request: • vip@loubortone.com http://www.LouBortone.com
  • Video Editorial Calendar http://www.LouBortone.com
  • Video Marketing Strategy• Reality Check: All of this is useless without a PLAN! http://www.LouBortone.com
  • Video Marketing Strategy• Integrate video into your existing marketing plans• Repurpose blog posts, articles and ezines into video marketing• Determine how video can support your promotional plans• Create a “Video Visibility” strategy to maximize exposure• Use video to create more effective sales pages, blog posts, etc. http://www.LouBortone.com© Lou Bortone
  • Action Steps: (Do this stuff!)• Create an informal “welcome” video• Set up a free account on YouTube• Record and send a video email (it’s easy!)• Visit www.LouBortone.com for more tips• Contact me if you need help!• Join our “Video Marketing Jumpstart” program! http://www.LouBortone.com
  • Special SMMT Offer• Video Marketing Jumpstart Group Coaching• Small Video “Mastermind” for 6 weeks• Includes private FB group for Q & A• 6 Weekly Webinars w/ Coaching & How To• Online Video Resource Center w/ tutorials• Starts next Thursday, November 1st• All Webinars are Recorded for Replay http://www.LouBortone.com
  • Video Marketing Mastermind• www.EndVideoOverwhelm.com• $397 for 6-week program• SMMT Discount! $100 Off!• Enter discount code “100off” at checkout• Your investment is just $297! http://www.LouBortone.com
  • Let’s Connect!• vip@loubortone.com• www.LouBortone.com• www.TwitterLou.com• www.FacebookLou.com http://www.LouBortone.com