6 Core Self-Promotion Strategies (Lou's Labs Traning Webinar-Oct 18th)

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A quick review of the 6 core self-promotion strategies from Michael Port's Book Yourself Solid.

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6 Core Self-Promotion Strategies (Lou's Labs Traning Webinar-Oct 18th)

  1. 1. Lou’s Labs 1
  2. 2. LOU’S LABS Welcome! Thanks for being here! 2
  3. 3. LOU’S LABS This week... BOOK YOURSELF SOLID SELF-PROMOTION STRATEGIES 4
  4. 4. 6 Self-Promo Strategies 1. Networking 2. Direct Outreach 3. Referrals 4. Speaking 5. Writing 6. Web COPYRIGHT 2013 LOU BORTONE
  5. 5. VIA BOOK YOURSELF SOLID
  6. 6. Networking •Come from a “service” mentality •Provide genuine value to others •Listen attentively •Make a connection! COPYRIGHT 2013 LOU BORTONE
  7. 7. Networking Strategy • Use the 50/50 networking rule • Share who you know, what you know and how you feel • Take it up a notch by sending books and articles to your network • Use formal and informal networking to enhance your connection factor COPYRIGHT 2013 LOU BORTONE
  8. 8. 50/50 Networking Rule • 50% of your efforts to prospects • 50% of your efforts to colleagues • Share your “intangibles” • your knowledge • your network • your compassion COPYRIGHT 2013 LOU BORTONE
  9. 9. Direct Outreach 1. Don’t be the noise that interrupts their quiet 2. Avoid sending an outreach method that breaks down 3. Use the VITL approach to ensure that messages are acted upon COPYRIGHT 2013 LOU BORTONE
  10. 10. Direct Outreach • You have to earn their attention, not demand it! • People won’t listen to unsolicited outreach... • When your first contact focuses on THEM in a personal way, you’re on the right track. COPYRIGHT 2013 LOU BORTONE
  11. 11. Direct Outreach • Do your homework • Be authentic and transparent • Use the VITL approach: • Valuable • Individualized • Targeted • Legitimate COPYRIGHT 2013 LOU BORTONE
  12. 12. Direct Outreach Relationships Matter Connections Rock! With social media, you are “six degrees” (or less) away from virtually anyone on the planet JVs and strategic alliances are BIG biz builders I use Contactually to keep in touch and nurture relationships... COPYRIGHT 2013 LOU BORTONE
  13. 13. Networking/ Outreach Tip: Contactually.com
  14. 14. CONTACTUALLY.COM
  15. 15. CONTACTUALLY.COM HTTP://WWW.CONTACTUALLY.COM/I/HEALJZCT
  16. 16. CONTACTUALLY.COM
  17. 17. CONTACTUALLY.COM
  18. 18. Referral Strategy Learn how to approach the referral process in phases so that each referral builds upon itself In other words... COPYRIGHT 2013 LOU BORTONE
  19. 19. IN THE WORDS OF “SWIMMING WITH SHARKS” BUDDY ACKERMAN... “You gotta give action to get action...”
  20. 20. Referrals Pre-Referral Work: Before you ask for a referral, think it through COPYRIGHT 2013 LOU BORTONE
  21. 21. Referrals Seize the Day Referral Work: Don’t Delay - Ask for the Referral COPYRIGHT 2013 LOU BORTONE
  22. 22. Referrals Post-Referral Work: Follow up or you’ll hear nothing by crickets chirp! COPYRIGHT 2013 LOU BORTONE
  23. 23. Speaking Strategy • Speak to self-promote & share the fruits of your knowledge • Get booked to speak by identifying the organizations who serve your target market • Use the 6-step guide to organizing your presentation • Deliver your message & make it sizzle COPYRIGHT 2013 LOU BORTONE
  24. 24. COPYRIGHT 2013 LOU BORTONE
  25. 25. Speaking • Conference calls • Webinars • Teleseminars • Live events • AHSTIPTO offers (Lou’s Labs) • Even Google Hangouts! COPYRIGHT 2013 LOU BORTONE
  26. 26. 6-Step Guide 1. Tell them the takeaway 2. Set the stage. Create interest. 3. Share your basket of goodies 4. Summarize the key points 5. Save time for Q & A 6. Close. Thank you’s & how to connect COPYRIGHT 2013 LOU BORTONE
  27. 27. Writing Strategy Write to educate the people you serve and promote the services you sell... If you can speak, you can write COPYRIGHT 2013 LOU BORTONE
  28. 28. Writing Strategy Part 1: Plan It Part 2: Create It Part 3: Share It COPYRIGHT 2013 LOU BORTONE
  29. 29. Plan It Decide the Subject Choose an Ideal Topic Clarify the Objective COPYRIGHT 2013 LOU BORTONE
  30. 30. Create It Create an Attention-Grabbing Title Write the Introduction Write the Body Write the Conclusion COPYRIGHT 2013 LOU BORTONE
  31. 31. Share It Get Published on the Web Get Published in Print COPYRIGHT 2013 LOU BORTONE
  32. 32. Web Strategy 3 Key Web Questions: 1. Who is coming to the page? 2. What do you want them to do? 3. How are you going to get them to do it? COPYRIGHT 2013 LOU BORTONE
  33. 33. Two Web Essentials • Enticement • Offer visitors something of value • Put the good stuff front & center • Consumption • Follow up & help them consume your info (autoresponders) COPYRIGHT 2013 LOU BORTONE
  34. 34. 5 Steps to Rockstar Success 1. Extreme Brand Makeover 2. Constant Killer Content 3. Smart Social Media 4. Create Kickass Videos 5. Master Marketing Plan
  35. 35. AN OFFER YOU CAN’T REFUSE... A FREE “SIT-DOWN” WITH THE GODFATHER OF VIDEO MARKETING
  36. 36. Will this system work for you? Apply for one of our “Online Rockstar” hotseats Free strategy session to see how to apply this to YOUR business Speak directly with me and look specifically at your business and your situation I charge $297 for an hour of consulting, so I take these conversations seriously... Go to http://bit.ly/LouSession to fill out a short survey and apply COPYRIGHT 2013 LOU BORTONE
  37. 37. Who should apply? People who are in business and who are serious about their business - no point wasting my time or yours if you’re not committed to success... No “dabblers” or “tire kickers” please Provide as much detail as possible on application Ready to get to the “rock star” level of success http://bit.ly/LouSession COPYRIGHT 2013 LOU BORTONE
  38. 38. No cost. No catch. But - obviously - I can only talk to so many peeps If you’re interested, don’t wait - slots will fill fast Fill out the application so I’ll be prepared to deliver some solid info for you... Limited time & Limited availability. (No kidding) http://bit.ly/LouSession COPYRIGHT 2013 LOU BORTONE
  39. 39. LOU’S LABS NEXT WEEK... ON THE ROAD... WE’LL BE BACK LIVE ON FRIDAY, NOVEMBER 1ST 40
  40. 40. LOU’S LABS THANK YOU! WWW.LOUBORTONE.COM 41

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