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5 Secrets to Becoming an Online Rockstar - How to Use Video Marketing for More Visibility and Credibility
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5 Secrets to Becoming an Online Rockstar - How to Use Video Marketing for More Visibility and Credibility

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5 Secrets to Becoming an Online Rockstar: How to Use Video Marketing for More Visibility and Credibility - Video Marketing Pro Lou Bortone shares his 5 step formula for more visibility, credibility …

5 Secrets to Becoming an Online Rockstar: How to Use Video Marketing for More Visibility and Credibility - Video Marketing Pro Lou Bortone shares his 5 step formula for more visibility, credibility and profitability onlie,


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  • 1. 5 Secrets to Becoming an Online Rockstar! WITH LOU BORTONE
  • 2. Is this anything like you? Working your ass off, but you’re on a hamster wheel Nobody knows you, so you don’t have enough clients in the door or cash in the bank Wasting your time on Facebook and social media, because all that “promised” ROI isn’t happening Your marketing falls flat, because your messaging is confusing or bland - so your brand is non-existent... Your attempts at video marketing have been an exercise in futility, because no one has shown you how to do it right! COPYRIGHT 2013 LOU BORTONE WWW.LOUBORTONE.COM
  • 3. GO FROM ONLINE OBSCURITY TO ONLINE ROCKSTAR 5 SECRETS TO BECOMING AN ONLINE ROCKSTAR!
  • 4. So what’s an online rockstar? Known, loved and respected online Mega online visibility and influence Sought after speaker and JV partner Throngs of fans and followers Financially successful and abundant A “Secret Club?” Where do I sign up? COPYRIGHT 2013 LOU BORTONE WWW.LOUBORTONE.COM
  • 5. MICHAEL PORT ANDREA J. LEE MARI SMITH NICK UNSWORTH ALI BROWN JAMES ROCHE ONLINE ROCKSTARS READY TO JOIN THE CLUB? (OH, BY THE WAY, THESE ARE MY CLIENTS!)
  • 6. COOL CLIENTS, COOL OPPORTUNITIES LOU WITH CLIENT ALI BROWN AND SPEAKING AT AN INDUSTRY EVENT
  • 7. Unknown vs. Rockstar Still struggling Well-known online Roller-coaster revenue Multiple income streams No visibility strategy Highly visible with expert status Lackluster online marketing plan Lack of focus Solid marketing and branding plan
  • 8. A little less conversation... A little more ACTION!
  • 9. Not your usual webinar! Are you tired of... Too much information Too much hype Too many empty promises The “gurus” get richer... It’s time to get yours! COPYRIGHT 2013 LOU BORTONE WWW.LOUBORTONE.COM
  • 10. Real Training. Real Content. Practical ideas you can use right away Saving the best for last... so stay tuned My goal is always to over deliver There is nothing to buy today! No sales pitch... COPYRIGHT 2013 LOU BORTONE WWW.LOUBORTONE.COM
  • 11. Who is this for? Service-based small business owners Already have a “real” business - not a hobby Ready for “online rockstar” success You make and keep commitments Willing and able to play big! COPYRIGHT 2013 LOU BORTONE WWW.LOUBORTONE.COM
  • 12. Who this is not for... Whiners and complainers Anyone with a “victim” mentality Peeps looking for a “quick fix” People who make excuses People not willing to do the work or invest in their biz
  • 13. Here’s what we’re going to cover... 5 Secrets to Becoming an Online Rockstar How to get the “I see you everywhere” effect Why a core positioning is the lynchpin for your biz Attract raving fans who become ideal clients Turn “know, like & trust” into clients, cash and freedom! How to make “rockstar” revenue! COPYRIGHT 2013 LOU BORTONE WWW.LOUBORTONE.COM
  • 14. Here’s the challenge... We’re on total “Information Overload” It’s a crowded, over-saturated marketplace Seems like no one is listening - too much noise! Your business is taking over your life No one cares (until you make them care!) COPYRIGHT 2013 LOU BORTONE WWW.LOUBORTONE.COM
  • 15. STOP THE INSANITY! TOO MUCH NOISE...
  • 16. The problem: No one is opening your emails You can’t fill your classes or workshops Nobody cares about your freebie offers No one is watching your videos Hardly anyone attends your webinars COPYRIGHT 2013 LOU BORTONE WWW.LOUBORTONE.COM
  • 17. No one cares
  • 18. According to CNBC, we’re spending 13 hours per week just on email!
  • 19. Is it crowded in here? Email open rates are plummeting According to Unbounce, people are more likely to survive a plane crash than to click on a banner ad! Mequoda says 66% of new subscribers in an average list had no opens or clicks. 69% of subscribers say that “too many emails” is the number one reason they unsubscribe (via Hubspot) COPYRIGHT 2013 LOU BORTONE WWW.LOUBORTONE.COM
  • 20. It’s one thing to be “transparent,” but being totally invisible really sucks!
  • 21. Been There. Hated That.
  • 22. Lou 2000 Shy, introverted and virtually unknown Reluctant online entrepreneur Didn’t know where to begin Every “guru” had a different “magic bullet” Blogs, articles, social media, email, content, speaking, books, SEO, yada, yada, yada... COPYRIGHT 2013 LOU BORTONE WWW.LOUBORTONE.COM
  • 23. Back to basics... (2001) I went back to my marketing/branding roots I used what I learned at Fox (guerrilla marketing) I developed a STRATEGIC online marketing plan I used video marketing to create a distinctive and memorable brand identity! I created a “core position” COPYRIGHT 2013 LOU BORTONE WWW.LOUBORTONE.COM
  • 24. STRONG POSITIONING LED TO VISIBILITY, CREDIBILITY & PROFITABILITY! ONLINE ROCKSTAR STATUS
  • 25. FUN, FREEDOM AND FLEXIBILITY VACATIONS, BASEBALL AND FRIENDS!
  • 26. Become a Rockstar! Stand out and be noticed Have a unique and memorable brand Get your message heard (and acted upon!) Break out from the crowd Achieve online “fame and fortune” More clients, more cash, more freedom ...And let’s not forget those awesome groupies! COPYRIGHT 2013 LOU BORTONE WWW.LOUBORTONE.COM
  • 27. FREEDOM, FAMILY AND FURRY FRIENDS! VACATIONS, FAMILY TIME AND HANGING WITH STELLA THE PUG!
  • 28. LET’S GO FROM “NO ONE CARES” TO NICE & EASY
  • 29. Before I tell you exactly how to do this yourself...
  • 30. 3 Common Mistakes 1.Focusing on the wrong stuff! 2.Chasing bright, shiny objects 3.Stay tuned for the biggie... COPYRIGHT 2013 LOU BORTONE WWW.LOUBORTONE.COM
  • 31. #1: Wrong Focus! • “Which camera should I use?” • How is having the “right” camera going to make you money? • “It’s the strategy, schmoopie!” COPYRIGHT 2013 LOU BORTONE WWW.LOUBORTONE.COM
  • 32. #2: Bright Shiny Objects If you think having Easy Video Suite is going to solve all your marketing or branding problems, you’re in for a rude awakening. WordPress plugins are nice, but they don’t bring clients to your front door begging you to take their money! COPYRIGHT 2013 LOU BORTONE WWW.LOUBORTONE.COM
  • 33. How do you avoid these problems and focus on the right stuff so you can achieve rockstar status?
  • 34. It Starts with the 5 Secrets to Becoming an Online Rockstar!
  • 35. Each of the 5 Secrets to Becoming an Online Rockstar Have One Thing in Common...
  • 36. The common thread is “positioning”
  • 37. Rockstar Positioning... 1.Brand Positioning 2.Content Positioning 3.Social Media Positioning 4.Video Positioning 5.Sales & Marketing Positioning COPYRIGHT 2013 LOU BORTONE WWW.LOUBORTONE.COM
  • 38. 1. Brand Positioning It all starts with a breakout brand It’s the foundation of everything else you’ll do It defines how you want to be known in the world “Brands Have More Fun!” (and more customers!) COPYRIGHT 2013 LOU BORTONE WWW.LOUBORTONE.COM
  • 39. Branding Tip: Develop your “Who and do what” statement and your “Why you do it” statement!
  • 40. Who and do what: Whom you help and what you help them do.
  • 41. I help (target market) make/achieve/have (result)
  • 42. WRONG: I’m a coach. RIGHT: I help unknown entrepreneurs become Online Rockstars!
  • 43. Develop a tag line that says something about who you are...
  • 44. My Uncle Sal, the loan shark I’m the guy to see, when somebody needs a broken knee!
  • 45. 2. Content Positioning Once you’ve got a brand to stand on, you must have products and services to sell! Creating compelling content... consistently! Content is (still) king Your content helps define and reinforce your brand It’s where the revenue begins! COPYRIGHT 2013 LOU BORTONE WWW.LOUBORTONE.COM
  • 46. Content Tip: Create “first impression” content that is too good to be true. Make it absolutely irresistible...
  • 47. Compelling Content Make your irresistible offer your freebie opt-in Make it a no-brainer for them to sign up It all starts with the opt-in! Get them in your camp, then wow them “Sign up for my newsletter” won’t cut it! You never get a second chance to make a first impression... COPYRIGHT 2013 LOU BORTONE WWW.LOUBORTONE.COM
  • 48. Offer something of value Don’t be afraid to give away your best stuff! 3-part video series (higher perceived value) High-end e-book or tip sheet Make it interactive - Assessment, quiz, checklist Help your audience consume your content! Keep them coming back for more... COPYRIGHT 2013 LOU BORTONE WWW.LOUBORTONE.COM
  • 49. MY OPT-IN PAGE SIMPLE & COMPELLING - WWW.BESTVIDEOTIPS.COM
  • 50. NEW OPT-IN OFFER WWW.EASYVIDEOSTUDIO.COM
  • 51. 3. Smart Social Media It’s a key visibility tool Social Media is not going away! Most of it can be automated It actually works! (when you do it right) Don’t forget YouTube as a social site COPYRIGHT 2013 LOU BORTONE WWW.LOUBORTONE.COM
  • 52. Social Media Tips: 1. Pick 3 - Spend 30 2. Use the 80/20 Rule 3. Be “Social Smart”
  • 53. Smart Social Media Pick just 3 social networks - Spend no more than 30 minutes per day engaging, sharing, updating Use the 80/20 content rule: 80% giving/sharing (about THEM) - 20% promoting (about YOU) Automate what you can - don’t waste time - use smart tools (Buffer, Hootsuite, BuzzSpice) COPYRIGHT 2013 LOU BORTONE WWW.LOUBORTONE.COM
  • 54. Being Social Smart Use photos and graphics Visuals are more fun and sharable Leverage and repurpose social content Same content - different platforms Facebook, Pinterest, Twitter, LinkedIn, G+ COPYRIGHT 2013 LOU BORTONE WWW.LOUBORTONE.COM
  • 55. TURN YOUR TEXT INTO GRAPHICS! USE QUOZIO.COM, RECITETHIS.COM, ILIKETOQUOTE.COM, ETC.
  • 56. ONE MORE SMART SOCIAL TIP... AUTOMATE CONTENT WITH BUZZSPICE.COM
  • 57. 4. Create Kickass Videos This is the game-changer! THE fastest path to online visibility Builds “know, like and trust” virtually overnight Puts you on a whole new level Using video on landing pages can increase conversion by 80% (EyeView Digital) COPYRIGHT 2013 LOU BORTONE WWW.LOUBORTONE.COM
  • 58. You gotta love video! Video works on so many levels! Improves SEO Drives Traffic Increases Sales Creates Visibility Builds Branding COPYRIGHT 2013 LOU BORTONE WWW.LOUBORTONE.COM
  • 59. Kickass Video Tip: Start with your “must have” videos... •Home page “welcome” video •Tips series or expert video •Signature product video
  • 60. Video Success Stories Almost too many to count! Ali Brown - Biggest Online Launch Ever Nancy Marmolejo - Tripled Conversations Evelyn Gallardo - 0 to 100 Videos on YouTube Nick Unsworth - Became a Social Media Expert You simply cannot succeed without it COPYRIGHT 2013 LOU BORTONE WWW.LOUBORTONE.COM
  • 61. 5. Master Marketing Plan Bringing it all together in one cohesive strategy Marketing makes all the difference - make or break It’s all about your message You have to know what to do when (and how) Use the 6 Core Self-Promotion Strategies COPYRIGHT 2013 LOU BORTONE WWW.LOUBORTONE.COM
  • 62. 6 Self-Promo Strategies 1. Networking - 50/50 Networking Rule 2. Direct Outreach - “Earned Attention” 3. Referrals - Give before you get 4. Speaking - What is an AHSTIPTO offer? 5. Writing - Repurpose, repurpose, repurpose 6. Web - 3 Simple Benchmarks COPYRIGHT 2013 LOU BORTONE WWW.LOUBORTONE.COM
  • 63. Networking/ Outreach Tip: Contactually.com
  • 64. 5 Steps to Rockstar Success 1. Extreme Brand Makeover 2. Constant Killer Content 3. Smart Social Media 4. Create Kickass Videos 5. Master Marketing Plan
  • 65. That Last Mistake... No clear “core positioning” Without your core position, you do not have a solid foundation on which to market your business! COPYRIGHT 2013 LOU BORTONE WWW.LOUBORTONE.COM
  • 66. Core Positioning drives leads! Leads = Clients = Cash!
  • 67. LET’S GO FROM “NO ONE CARES” TO NICE & EASY
  • 68. TIME TO TRAVEL! HOLLYWOOD TO TUSCANY TO COSTA RICA!
  • 69. AN OFFER YOU CAN’T REFUSE... A FREE “SIT-DOWN” WITH THE GODFATHER OF VIDEO MARKETING
  • 70. Will this system work for you? Apply for one of our “Core Positioning” sessions Free session to work on your core position and see how to apply this to YOUR business Speak directly with me and look specifically at your business and your situation I charge $297 for an hour of consulting, so I take these conversations seriously... Go to http://bit.ly/LouSession to fill out a short survey and apply COPYRIGHT 2013 LOU BORTONE WWW.LOUBORTONE.COM
  • 71. Who should apply? People who are in business and who are serious about their business - no point wasting my time or yours if you’re not committed to success... No “dabblers” or “tire kickers” please Provide as much detail as possible on application Ready to get to the “rock star” level of success http://bit.ly/LouSession COPYRIGHT 2013 LOU BORTONE WWW.LOUBORTONE.COM
  • 72. No cost. No catch. But - obviously - I can only talk to so many peeps If you’re interested, don’t wait - slots will fill fast Fill out the application so I’ll be prepared to deliver some solid info for you... Limited time & Limited availability. (No kidding) http://bit.ly/LouSession COPYRIGHT 2013 LOU BORTONE WWW.LOUBORTONE.COM
  • 73. What got you here, isn’t going to get you there.
  • 74. The Big Questions Whether or not you are really serious and committed to doing what it takes to be successful in your business... How much longer are you willing to do things that are no longer working? How long will you go without having the money, the impact, and the freedom that you know is possible? http://bit.ly/LouSession COPYRIGHT 2013 LOU BORTONE WWW.LOUBORTONE.COM
  • 75. Tough Love How much longer will you wait? How long will you go without having the money, the impact, and the freedom that you know is possible? Are you stepping over dollars to save pennies? http://bit.ly/LouSession COPYRIGHT 2013 LOU BORTONE WWW.LOUBORTONE.COM
  • 76. Make the commitment to yourself and your family.
  • 77. Get all the help you need... To talk with me, visit: http://bit.ly/LouSession
  • 78. Thank You! Questions? To talk with me, visit: http://bit.ly/LouSession