Unlocking the Power of Predictive Analytics


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One of the biggest challenges in using Predictive Analytics today is extending usage beyond the experts, thereby putting the power of predictive analytics into the hands of your decision-makers. Learn to leverage existing investments in the leading predictive languages by embedding those analytics into highly-visual, self-service, relevant applications—improving your day-to-day decision-making and helping you to beat your competition, find new markets, and anticipate potential risks. Lou Bajuk-Yorgan will demonstrate how companies like Proctor & Gamble have leveraged analytics and industry domain expertise to transform how they do business with Predictive Analytics.

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Unlocking the Power of Predictive Analytics

  1. 1. Unlocking the Power of Predictive Analytics Lou Bajuk-Yorgan Sr. Director, Product Management lbajuk@tibco.com © Copyright 2000-2013 TIBCO Software Inc.
  2. 2. Achieving Sustainable Competitive Advantage Visionary COMPETITIVE ADVANTAGE Innovator Leader Performer Follower Laggard Descriptive Exploratory Proactive Repeatable ANALYTICS MATURITY Real-Time Continuous
  3. 3. What are Predictive Analytics? • Technical Definition – Use data mining and/or statistics to anticipate future events. Place screenshot here Dimensions: Width 4.75” or 1425 px PowerPoint effect: format picture > “drop shadow rectangle”
  4. 4. PREDICT & OPTIMIZE Proactive: Tells us “Where are we headed” “What’s the best course of action” Forecasts, Probabilities, Prescriptions, Risk Applications: • Customer segmentation • Improve planning and forecasting • Optimize manufacturing yield • Fraud Detection • Risk Management • Mobile Asset & Supply Chain Management
  5. 5. Predictive Analytics with Spotfire Easily provide targeted, relevant predictive analytics to business users to improve decision making • Ensure compliance & proper usage • Share best practices and consistent workflows • Get the answer & do “What If?” analyses when needed • Leverage investments in R, SAS®, MATLAB®, … Powerful Predictive Analytics tools for Spotfire analysts • Integrated into Spotfire workflows • Easily create, evaluate, and share Predictive Models • Add Forecasts with a single click Benefits of Predictive Analytics to a spectrum of users • Increase confidence & effectiveness in decision-making – – – Reduce uncertainty Discover meaningful patterns, important data Maximize ROI • Anticipate and react to emerging trends • Reduce/manage risk – • Scenario planning, forecasts, fraud detection Forecast specific behavior, preemptively act on it – Increase upsell, decrease churn
  6. 6. Spotfire’s Predictive Analytics Ecosystem Leverage existing predictive models to reduce re-work • Increase the value of your Predictive Analytic investments TIBCO Enterprise Runtime for R (TERR) TERR Open Source R S+ • • SAS® MATLAB® Spotfire Teradata Aster Agility of R on a scalable, robust analytic engine Benefits of cutting edge analytics and growing community of R users, on enterprise-grade platform Teradata Aster for in-database advanced analytics • Effectiveness of web content, “golden path” analysis, and viewer engagement. Get started quickly • • • OOTB predictive analytics & extensible templates for application-building Powerful predictive & forecast tools embedded in Spotfire Develop R language scripts for TERR with RStudio
  7. 7. Predicting the Business Customer Churn: • Retain your most profitable customers • Increase upsell, decrease churn Fraud Detection: • Reduce losses due to fraudulent transactions Supply Chain Optimization: • Simulate production and shipping to anticipate peaks and lulls HR Planning: • Predict employee attrition and optimize retention
  8. 8. Demo & Case Study
  9. 9. © Copyright 2000-2013 TIBCO Software Inc. 9
  10. 10. © Copyright 2000-2013 TIBCO Software Inc. 10
  11. 11. © Copyright 2000-2013 TIBCO Software Inc. 11
  12. 12. Spotfire Drives Sustained Competitive Advantage Visionary COMPETITIVE ADVANTAGE Innovator Leader Performer Follower Laggard Descriptive Exploratory Proactive Repeatable ANALYTICS MATURITY Real-Time Continuous
  13. 13. Deploy predictive models with TIBCO CEP • Deliver real-time predictions on whether to extend an offer to a given customer • Apply predictive models in realtime decision making – – – – • Best marketing offer Customer churn Predictive Maintenance Yield optimization Rapidly develop and iterate TERR models in production – Respond to changing opportunities and threats 14
  14. 14. More Information • Visit the TIBCO Booth – • lbajuk@tibco.com or @loubajuk Spotfire Predictive Analytics & White Paper – http://spotfire.tibco.com/predictive • How Proctor & Gamble Presents Data to Decision-Makers – – http://spotfire.tibco.com/blog/?p=18602 Over 50,000 P&G employees now have access to a “Decision Cockpit”
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