I hope to present an overview of current media tools and detail some of the most promising social media platforms.
Nearly half the human race is under 30 – they have never known a world with the Internet.
Meet them where they are: at school and online – using the TOOLS they use. AAUW attracts young women on campus by offering excellent workshops and scholastic opportunities. Of special note are:: “ Elect Her” (Campaign College) – how to run a campaign for college office and beyond. $tart $mart – how to negotiate for a better salary, make business growth plans, and how to budget. How can AAUW keep in touch? Please remember to get contact information from attendees and follow up. But sadly AAUW will lose contact because students generally give their college email addresses which are discontinued as soon as they graduate. Let's try to keep up with them beyond college and get them to invite their friends to learn more about AAUW by using the social media tools they use like Facebook.
Many my AGE rely on the Internet too! Computers and fast communication are essential tools for today’s business. For a good deal of our working lives, we have worked with computers. We know or can learn how to use these tools! Online tools are especially valuable to those with family around the world or to reach those infrequently seen in person or another way to update best friends seen almost every day. Media and social media tools are also fun way to share information, interests, thoughts and photos instantly with all your family and friends. We can also advocate for AAUW issues.
AAUW uses 4 main tools today: Website(s), Blog(s), Facebook Pages, and Twitter. Email is still very effective for fast mass announcements. AAUW’s Social Media Task Force has surveyed the Internet looking for AAUW activity and use of online media and social media tools. These are just a few of the social media tools with AAUW activity allowing us to communicate and share in spectacularly easy ways. Electronic communication and sharing advances were first driven and controlled by the military and academia . When the Internet was opened up to individuals and business in the mid 1980’s, tools such as these started to refine solutions to real needs (video sharing, document sharing, link sharing, feed sharing, broadcasting and publishing). Social Media Platforms Facebook, LinkedIn, myspace, meetup and Ning are true social media platforms and will be discussed later. Google is trying to develop a SM platform of their own too. MySpace - A personal MySpace page is highly customizable with background graphics and colorful content. The contents of a MySpace profile are: Moods, Blurbs, Blogs, &quot;interests&quot;, &quot;details&quot;. It also has the possibility to upload music, photos and receive comments from other users. At least one AAUW college group was still active on MySpace in early 2011 . GetGlue is a social network for entertainment . Check-in and rate things to discover new favorites, see what your friends are into: books, movies, music, clubs, etc. SecondLife is like social media on steroids . It is a 3D virtual environment where people can actually meet “face to face” in the “persona of avatars” (like animated 3D cartoons) It has great potential but it is a very techie environment leaving it only for those with high-end equipment and the time to learn how to navigate this 3D world.
People generally use social media to express their personalities, beliefs and sense of humor. So it is not surprising that many people state that social media has brought them closer to their families and friends by getting to know them on a deeper basis. It is also so easy to reconnect with long-lost friends, distant relatives, and meet people with similar interests via social media. For example: an acquaintance may note that you enjoy Scrabble and then challenge you to an online game; then in the process of playing this game, you can become close friends. But we can also use social media to advocate for AAUW.
AAUW social media entities have been created primarily to reach out to the general public hopefully reaching future members; rather than used as just another tool to keep AAUW’s existing members informed of AAUW news.
Twitter is considered a “microblogging” broadcasting tool where people write very short status updates called “Tweets”. Since each tweet is limited to 140 characters, abbreviations are often used along with some special characters. It is a special lingo that is second nature to those addicted to Twitter but it all seems very cryptic to those reading tweets for the first time. Twitter is very valuable for broadcasting and receiving real-time news. Very often today you will hear where a large news story has been first broadcast via Twitter. It is also an excellent tool to keep abreast of what’s going on at remote conventions and conferences in real time. For example: I couldn’t attend the AAUW convention where Lily Ledbetter spoke, but I could read quotes from her speech shortly after her words touched the hearts of my Twitter friends. Another example is shown on the slide where I followed tweets from the 2011 Virginia State AAUW convention. I want to know what Alan Callender and Peggy Woods-Clark were saying about AAUW’s use of social media. So I searched for all tweets using the hashtag: “#aauwva11.” A hashtag is a special code which is always prefaced by “#” to help define the content / interest of the Twitter post. Here you can see I read in real time good social media information and a compliment I received from Alan at this conference.
Sharing & interactive dialog with personal control is what truly sets social media apart from other media tools. Members personalize their environment, news feeds, friends, favorite groups and page lists. If a person joined a simple discussion group in the past, they received email from all those who subscribed to the discussion list. This is a good way to share while everyone stays on topic. If someone becomes offensive, a fellow subscriber has no control over the subscription list. In a social media environment, this offensive person's remarks could be easily hidden from view or removed from your list of friends.
Ning is a social media host. Ning is currently a paid service where members / organizations build their own social media platform. When Ning was free, several AAUW entities were using Ning but now there is only one: “AAUW Alumni Exchange” which was created to help former AAUW fellows and grant recipients share information and resources. Membership is closed to those meeting the requirements. The AAUW Alumni Exchange has been set up to have a discussion forum, events, special interest groups, and automatic display of the AAUW blog, and links to other AAUW social media tools such as Facebook, twitter and You Tube. It is also interesting that members can create their own identity page, see a list of other members and see a world membership map.
Meetup is a very promising social media tool used to advertise actual physical events . While meetup.com is FREE for individuals to join, any organization wanting to create a meetup group must pay a monthly service fee. This tool has shown a lot of promise for advertising branch and state level AAUW events to locals looking for things to do. Individuals register for meetup, give their zip code and indicate that they want information on all activities defined by any number of miles radius from their home. Individuals then receive “Meetup Reminders” and “Meetup Weekly Calendar”. On the screen you can see the AAUW Covington – Mandeville branch’s meetup home page showing upcoming events which will be automatically published to all asking for information on activities around Mandeville. If an individual clicks for more information about any of these events, they will see a description of the activity, a MAP to the venue, a note how to find us at the venue, cost and ticket information. They are also urged to email us for more information.
EventBrite is a new tool very similar to Meetup that AAUW national has recently started to use. It is currently free to post information for free events: Like Meetup, it displays a description of the event, a map to the location, lists RSVP’s, and members can add any event to their personal calendar. But it allows visitors to easily share this event: by email, LinkedIn, Facebook and Twitter. EventBrite fees for paid events are subtracted from the ticket price. You can also sell tickets and collect registrations directly from your own organization's Website by embedding the EventBrite ticket widget.
Lindedin is a social media tool very attuned to business and self-promotion. An active AAUW experiment is ongoing to see how much outreach value LinkedIn has compared to other tools. It has the potential to reach a totally different set of people. While blatant self-promotion is unacceptable behavior in most other social media and forum environments, it seems to be the norm in LinkedIn. Serious LinkedIn groups often moderate posts on their wall to quickly remove inappropriate posts: solely for self-promotion, off topic, or offensive. “ American Association of University Women” and “Social Media for Nonprofit Organizations” are 2 LinkedIn groups worth following.
Facebook is easy, popular and fun. I'll discuss Facebook more in part 2.
What does, “It is viral” mean? It doesn't mean that you're sending PC viruses to your friends. It means that news travels through social media as a virus does through the body: your friend posts something and you want to share so you do, then several of your friends see your post and they share it too. Posts are spread because they are relevant and touch other people in some way. This viral approach to sharing is what makes social media such a powerful tool for AAUW advocacy. So join find friends and have fun!
Aauw1 sm in general
AAUW’s Experiment In Social Media Using Modern Methods of Mass Communication & Sharing
have NEVER known a world without the Internet Those under 30
Well how do we reach THEM? Meet them where they are: at school and online with the TOOLS they use!
We will NOT be left out! Women over 55 are the fastest growing demographic on Facebook!
These are all just TOOLS What is important is WHAT WE DO with the technology
What do we hope to ACCOMPLISH? <ul><li>AAUW visibility </li></ul><ul><li>Name recognition </li></ul><ul><li>Mission understanding </li></ul><ul><li>Active advocacy </li></ul><ul><li>Audience </li></ul><ul><li>Reputation and trust </li></ul><ul><li>The general public </li></ul><ul><li>Potential members </li></ul><ul><li>Younger Women </li></ul>Increase Reach
What is Social Media ? <ul><li>A method of mass communication </li></ul><ul><li>Interactive dialogue </li></ul><ul><li>Sharing: </li></ul><ul><ul><li>Thoughts </li></ul></ul><ul><ul><li>Photos </li></ul></ul><ul><ul><li>Videos </li></ul></ul><ul><ul><li>Links </li></ul></ul><ul><ul><li>News </li></ul></ul><ul><ul><li>Events </li></ul></ul><ul><ul><li>Messages / updates </li></ul></ul><ul><ul><li>Philanthropy </li></ul></ul><ul><ul><li>Documents / notes </li></ul></ul><ul><ul><li>Games </li></ul></ul><ul><li>With personal control </li></ul><ul><ul><li>Your choice of friends </li></ul></ul><ul><ul><li>News from only your favorite pages and friends </li></ul></ul><ul><ul><li>Your choice of optional applications </li></ul></ul><ul><ul><li>You set your own security levels </li></ul></ul>
What’s Good About NING ? http://www.aauw-exchange.org/
Local Events: MEETUP http://www.meetup.com/AAUW-Covington-Mandeville/
What’s so special about FACEBOOK? <ul><li>Facebook is currently the most popular social media platform with more than 500 million active users world-wide. </li></ul><ul><li>It's easy to sign up for and to use </li></ul><ul><li>It's FUN! </li></ul><ul><li>Marti says "Connecting and re-connecting with people who share my history and interests; the opportunity for CIVIL discourse with those who don't." </li></ul>
How To Get Started <ul><li>It’s Viral : </li></ul><ul><li>Sign Up & Create Your Personal Profile </li></ul><ul><li>Find FRIENDS </li></ul><ul><li>“ Like” AAUW Pages </li></ul><ul><li>Invite Friends To Be FANS </li></ul><ul><li>Invite Friends To Invite Their Friends .... </li></ul>Join Invite Friends HAVE FUN!