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Google+ is a social networking site that allows users to connect with friends and family, explore interests and post status updates, photos and videos. lotus823 has compiled their best practices and ...

Google+ is a social networking site that allows users to connect with friends and family, explore interests and post status updates, photos and videos. lotus823 has compiled their best practices and a checklist to pretty your Google+ presence.

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    Google+ - Overview, Best Practices and Checklist Google+ - Overview, Best Practices and Checklist Document Transcript

    • 1 55 Gilbert Street North, Suite 3104, Tinton Falls, NJ 07701 phone: 732.212.0823 | www.lotus823.com Google+ Overview, Best Practices and Checklists I. Overview Google+ is a social networking site that allows users to connect with friends and family, explore interests and post status updates, photos and videos. Users are on Google+ to: Join communities Follow news, people and companies Join and build circles Host and attend hangouts Build personal brands Create social proof Extend beyond the social media domain II. A Proven Model for Google+ Success Be responsive o Keep the conversation going within your circles and communities Ask questions o The best way to start conversations Thank your supporters Poll your audience to +1 or comment o Ex. “Which product is your favorite?” +1 your favorite response for easy engagement Share insider content o Give your customer content that they won’t find anywhere else to increase your followers Run exclusive promotions o Launch products on Google+ first to allow followers to feel like an insider Do something weekly o Hangouts o Customer service sessions  Keeps interest Learn from others o Follow other Google+ pages to see what others are doing right and wrong Cross promote o Promote your Google+ page on your website and use other social networks to leverage followers III. Best Practices Target your conversations o Make posts/status updates unique to your product and audience o Use sourced status updates o Link to other groups in your industry +1, share and comment
    • 2 55 Gilbert Street North, Suite 3104, Tinton Falls, NJ 07701 phone: 732.212.0823 | www.lotus823.com o On your follower’s pages o On similar industry pages Recommend o Looking at other pages o Looking at specific products o Using a product for specific things Be active o Talk to your audience IV. Engaging with Your Followers Hangouts o Live-stream and record it for later viewing o New product, sales, customer service, marketing, special occasions, etc. o Casual communication style Communities o Share content that your followers are interested in o Conversations will spark with people who have the same interests V. Company Status Updates Status Updates o Post at least once per weekday to reach the majority of youraudience o Traffic builds after 9 am, most engagement is during work hours (Avoid posting after 5pm) o Link to great content and inspire followers to +1 posts Status Content Suggestions o Unique Content  Blog posts  Company videos  Eye-catching photos  Interviews with executives  Webinars/Hangouts  Events  White papers  Case studies o Linked Content  Industry news  Expert third-party research  News coverage of your company o Sourced Content  Guest posts from partners  Guests from the industry to feature in Hangouts  Cross-posting from groups  Product tests Viral Content/Status Updates o Include a call to action: encourage your followers to +1 and comment o Connect with people in your industry o Invite customers to recommend your products
    • 3 55 Gilbert Street North, Suite 3104, Tinton Falls, NJ 07701 phone: 732.212.0823 | www.lotus823.com o Post videos/images that relate to your business, product, industry, etc. o Ask questions that will elicit a response VI. Google+ Checklists Google+ Company Page Customization: ☐Add/Update Cover Image ☐Add/Update Company Logo/ Profile Image ☐Add/Update Tagline ☐Add/Update Introduction/ Bio Section ☐Add/Update Contact Information ☐Add/Update Links Section (Website, Blog, Facebook, Twitter &Major Social Media Networks) ☐Update Company Status At least Once A Day ☐Post Content Your Audience Cares About ☐Find and Follow Industry Specific Users/Companies ☐Promote Your Google+ Presence(Website, Blog, Facebook, Twitter &Major Social Media Networks) ☐Review the Analytics Let Google+ Work For You: ☐Add Google+Company URL to Email Signature ☐Add Google+Follower Button to Current Website and Blog ☐Have Employees Fill Out Their Google+User Profiles Completely ☐Announce You’re on Google+Through a Blog Post and Spotlight it on YourWebsite