Crowdsourcing in the Heritage Domain: Beyond the Pilot Lotte Belice Baltussen Beeld en Geluid Johan Oomen Beeld en Geluid & VU University Amsterdam Lora Aroyo VU University Amsterdam 21 june 2011 | Europeana WWI Centenary meeting
Correction and transcription
GLAMs: 6 kinds of crowdsourcing… please comment! Oomen and Aroyo 2011 http://www.cs.vu.nl/~marieke/OomenAroyoCT2011.pdf
… linked to GLAM work processes Source: Digital NZ http://makeit.digitalnz.org/guidelines 3.0 New Zealand
… linked to GLAM work processes Oomen and Aroyo 2011 http://www.cs.vu.nl/~marieke/OomenAroyoCT2011.pdf Classification Correction and transcription Contextualisation Complementing collection Co-curation
Wir Waren so Frei Deutsche Kinematek + Bundeszentrale für politische Bilding http://www.wir-waren-so-frei.de
Started in Summer 2008:
7,000+ images, films and stories
Most objects CC licensed
1001 Stories of Denmark Source of data above: http://www.coe.int/t/dg4/cultureheritage/heritage/ehd/3eforum/PresentationMetteBom_E_Forum2010.pdf Heritage Agency of Denmark http://www.kulturarv.dk/1001fortaellinger/en_GB
Started in 2009:
1.001 stories (by pros)
20,000 monthly users
899 Facebook fans
Steve.museum “ Steve is dedicated to exploring the effectiveness of social tagging for accessing art museum collections online and engaging audiences. ”
super taggers: 11 users contributed 20.4% of the tag set
Source: Trant, Tagging, Folksonomy and Art Museums: Results of steve.museum’s research http://conference.archimuse.com/files/trantSteveResearchReport2008.pdf Classification
Waisda? What’s that? Allows people to annotate audiovisual archive material in the form of a game . Classification
Netherlands Institute for Sound and Vision (project management, content, research)
KRO (concept, content, PR)
VU (research within PrestoPRIME)
Project partners pilot
Social tagging (bridging the semantic gap)
Interaction between the archive /broadcaster and the public
Gathering data for further research
New business model?
How does it work?
Basic rule – players score points when their tag exactly matches the tag entered by another player within 10 seconds
Multiple other scoring mechanisms to create various tag incentives
Scoring as filter
Matches in Waisda?
Matches GTAA / Cornetto
340,551 tags added to 604 items, 42,068 unique tags
Five rules for museum content 1. Discoverable – it is where I am and where I look for it. 2. Meaningful – I can understand it. 3. Responsive – to my interests, moods, location. 4. Useable/Shareable – I can pass it on and share. 5. Available in all three locations – online, onsite and offsite. Source: Seb Chan, Powerhouse Museum, 2009 http://www.powerhousemuseum.com/dmsblog/index.php/2009/10/29/five-rules-for-museum-content-via-amsterdam/
Open media platform for online access to audiovisual archive material, available for free (creative) reuse.
Built by Sound and Vision & Knowledgeland but designed for participation by others (other institutions).
About 1,200 Open Images items are on Wikimedia Commons ( 12% of video content ).
These items are used on 350 Dutch and 200 international articles on Wikipedia
In one month (December 2010) these articles were consulted almost 1,2 million times.
Tips and lessons learned
What are your success criteria?
How do you motivate your target users?
Red existing reports and literature!
Keep learning and improving!
Get out there Source: Minnesota Historical Society http://www.slideshare.net/mnHistoricalSociety/museum-social-media-planning-worksheet
...recommended reading blogs, feeds, people
This presentation was based on Oomen and Aroyo 2011: http://www.slideshare.net/PaulaUdondek/crowdsourcing-in-het-cultureel-erfgoed-kansen-uitdagingen
Thanks! Twitter: @lottebelice Email: email@example.com @johanoomen / @laroyo Special thanks to Maarten Brinkerink (@mbrinkerink) http://blog.waisda.nl http://waisda.nl http://www.openimages.eu