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Baltussen_Europeana_WWI_Crowdsourcing_Waisda_FINAL.ppt
 

Baltussen_Europeana_WWI_Crowdsourcing_Waisda_FINAL.ppt

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  • We hebben naar uiteenlopende voorbeelden gekeken binnen de sector en deze geclusterd criterium - voorname/leidende rol erfgoed. Uiteraard zijn er ook veel grassroots initiatieven. Een van mijn favoriete voorbeelden is de International Amateur Scanning league. Digitaliseren van historische video ’ s in het publieke domein. we komen vervolgens op een indeling in zes categorieen. we hebben al goede voorbeelden gezien vandaag - ik zal met name voorbeelden noemen uit categorieen die niet in andere presentaties aan bod komen.
  • A folksonomy of 36,981 terms was gathered, comprising 11,944 terms in 31,031 term/work pairs. The analysis of the tagging of these works – and the assembled folksonomy – is reported here, and further work described. Tagging is shown to provide a significantly different vocabulary than museum documentation: 86% of tags were not found in museum documentation. The vast majority of tags – 88.2%
  • Doel van het spel is overeenstemming tussen spelers (tevens filtering) Spelplezier en competitie als motivatie 600 uur materiaal / 2.400+ items
  • Snelheid, complexiteit, grote aantallen – door blijven gaan
  • 1e 6 maanden CONSERVATIEVE CIJFERS, GEEN OVEREENKOMST DIAKRITISCHE TEKENS, MATCHING OOK GEBASEERD OP BOTS Samen met VU aantal tags dat twee of meer keer is toegevoegd (92,4%). Dus: deze kunnen op een later moment nog gematched worden! LINKS: Percentages totaal. RECHTS: 30% unieke tags in GTAA, Cornetto of beide Verder onderzoek naar semantische links tussen woorden Analyses shows that 5.8% of the tags match with the terms in the GTAA Also, 23.6% corresponds with Cornetto, the Dutch version of the lexical database WordNet. Filters: GTAA / Cornetto, meten specificiteit, vaakst toegevoegd. Er is is vaak zoveel om uit te kiezen, dat filteren toch moet. Matches tussen tags, GTAA / CORNETTO, semantische links geven waarde aan de tags. Meerwaarde: tags inzetten om video ’ s voor gebruikers (zowel extern op programmawebsites als archiefgebruikers) beter doorzoekbaar te maken. Intern voor documentalisten als ondersteuning bij annoteren / creëren metadata.
  • Lessons learned: you need a solid user base to make a project like this succesful, strengt comes from large numbers, making use of existing succesful platforms as partner or supporting party. Externe websites: moeten wel websites zijn waar bezoekers komen met een interesse voor social gaming, tagging, (audiovisueel) erfgoed, televisie
  • SUPER TAGGERS! De langste spelsessie die op dit moment bekend is duurde maar liefst drie uur, en de speler voerde hierbij 3.329 tags in.
  • Motivatie, in 1 e instantie onderverdeeld in [1] persoonlijk profiel met stats [2] beloning met bonusmateriaal [3] prijzen [4] content zelf [5] fun! Promotie: [1] KRO / doelgroep opzoeken [2] online platforms Evaluatie [1] doelstelling was minstens 500 actieve deelnemers dwz spelers die het spel minstens 3 x spelen [2] 3000 spelsessies Motivatie Waisda? spelers => altruisme, fun Ranglijsten als motiverende factor Interesse in personal stats, spelers willen MEER (bv opbouw score) Feedback tijdens het spel, wat is de score van je medespelers Remi modus Tijdslimiet!!! Content Levels Bordspel => ‘echte’ beloningen ‘ Speelser’ Duidelijke scorelijsten Achteraf leren over je scoring
  • crowd vs community vs network http://www.crowdsourcing.org/document/community-sourcing-vs-crowdsourcing/4255 Success criteria for crowdsourcing projects of course depends on the type of project and what the aims are and thus how the institute defines success criteria. In the case of our video tagging game WaisdA?, a large amount of tags was a success criterium. For a project like Transcribe Benthams this can be the amount of documents fully described, for the Great War Archive the amount of contributed objects (among many other things of course). The results of crowdsourcing projects are now becoming a base for difining success criterua, as oppossed to the ‘ we ’ ll see what happens ’ attitude of many pioneering projects. Other success criterua can be expanding your audience, reaching more target groups, number of active participants etc.
  • 1 e 6 maanden
  • 1 e 6 maanden

Baltussen_Europeana_WWI_Crowdsourcing_Waisda_FINAL.ppt Baltussen_Europeana_WWI_Crowdsourcing_Waisda_FINAL.ppt Presentation Transcript

  • Crowdsourcing in the Heritage Domain: Beyond the Pilot Lotte Belice Baltussen Beeld en Geluid Johan Oomen Beeld en Geluid & VU University Amsterdam Lora Aroyo VU University Amsterdam 21 june 2011 | Europeana WWI Centenary meeting
  •  
    • Classification
    • Correction and transcription
    • Contextualisation
    • Complementing collection
    • Co-curation
    • Crowdfunding
    GLAMs: 6 kinds of crowdsourcing… please comment! Oomen and Aroyo 2011 http://www.cs.vu.nl/~marieke/OomenAroyoCT2011.pdf
  • … linked to GLAM work processes Source: Digital NZ http://makeit.digitalnz.org/guidelines 3.0 New Zealand
  • … linked to GLAM work processes Oomen and Aroyo 2011 http://www.cs.vu.nl/~marieke/OomenAroyoCT2011.pdf Classification Correction and transcription Contextualisation Complementing collection Co-curation
  • UK_Soundmap Complementing collection http://sounds.bl.uk/uksoundmap/index.aspx
  • Wir Waren so Frei Deutsche Kinematek + Bundeszentrale für politische Bilding http://www.wir-waren-so-frei.de
    • Started in Summer 2008:
    • 7,000+ images, films and stories
    • Most objects CC licensed
    Complementing collection
  • 1001 Stories of Denmark Source of data above: http://www.coe.int/t/dg4/cultureheritage/heritage/ehd/3eforum/PresentationMetteBom_E_Forum2010.pdf Heritage Agency of Denmark http://www.kulturarv.dk/1001fortaellinger/en_GB
    • Started in 2009:
    • 1.001 stories (by pros)
    • 20,000 monthly users
    • 899 Facebook fans
    • 5 widgets
    Complementing collection
  • Steve.museum “ Steve is dedicated to exploring the effectiveness of social tagging for accessing art museum collections online and engaging audiences. ”
    • 1 year
    • 2,017 users
    • 36,981 tags
    • 1,784 images
    • super taggers: 11 users contributed 20.4% of the tag set
    Source: Trant, Tagging, Folksonomy and Art Museums: Results of steve.museum’s research http://conference.archimuse.com/files/trantSteveResearchReport2008.pdf Classification
  • Waisda? What’s that? Allows people to annotate audiovisual archive material in the form of a game . Classification
    • Netherlands Institute for Sound and Vision (project management, content, research)
    • KRO (concept, content, PR)
    • VU (research within PrestoPRIME)
    • Q42 (developer)
    Project partners pilot
    • Time-related metadata
    • Social tagging (bridging the semantic gap)
    • Interaction between the archive /broadcaster and the public
    • Gathering data for further research
    • Efficiency?
    • New business model?
    Added value
  • How does it work?
    • Scoring:
    • Basic rule – players score points when their tag exactly matches the tag entered by another player within 10 seconds
    • Multiple other scoring mechanisms to create various tag incentives
    Scoring as filter
  • Outcomes
    • Matches in Waisda?
    • Matches GTAA / Cornetto
    • Stats
    • 340,551 tags added to 604 items, 42,068 unique tags
    • 39.134 pageviews, 555 registered players, 10,926 visits
    • Average playing time 6min45 , 4.287 sessions
  • Generating a constant flow of traffic is a challenge! Important: Partners, publicity on external websites with relevant communities and a large number of visitors.
    • Example FWAW, in one week:
    • Triple # of tags to 160.000
    • Double # of registered players to 362
  • Source: Jakob Nielsen’s Alertblog 9 October 2006
  • Evaluation
  • Evaluation
  • ‘ Fun’ + Competition + Altruism + Content + Reward + … = Motivation
  • Five rules for museum content 1. Discoverable – it is where I am and where I look for it. 2. Meaningful – I can understand it. 3. Responsive – to my interests, moods, location. 4. Useable/Shareable – I can pass it on and share. 5. Available in all three locations – online, onsite and offsite. Source: Seb Chan, Powerhouse Museum, 2009 http://www.powerhousemuseum.com/dmsblog/index.php/2009/10/29/five-rules-for-museum-content-via-amsterdam/
  • Open Images
    • Open media platform for online access to audiovisual archive material, available for free (creative) reuse.
    • Built by Sound and Vision & Knowledgeland but designed for participation by others (other institutions).
  •  
  •  
    • About 1,200 Open Images items are on Wikimedia Commons ( 12% of video content ).
    • These items are used on 350 Dutch and 200 international articles on Wikipedia
    • In one month (December 2010) these articles were consulted almost 1,2 million times.
  • Tips and lessons learned
    • What are your success criteria?
    • How do you motivate your target users?
    • Red existing reports and literature!
    • Keep learning and improving!
  • Evaluate Martorrel
  • Get out there Source: Minnesota Historical Society http://www.slideshare.net/mnHistoricalSociety/museum-social-media-planning-worksheet
  • ...recommended reading blogs, feeds, people
      • http://museumtwo.blogspot.com /
      • http://80gb.wordpress.com /
      • http://themuseumofthefuture.com /
      • http://www.delicious.com/RuncocoProject/
      • @ammeveleigh
      • @archivesopen
      • @digitalst
      • @microtask
      • @mia_out
      • @museweb
      • @runcoco
      • @wittylama
    This presentation was based on Oomen and Aroyo 2011: http://www.slideshare.net/PaulaUdondek/crowdsourcing-in-het-cultureel-erfgoed-kansen-uitdagingen
  • Thanks! Twitter: @lottebelice Email: lbbaltussen@beeldengeluid.nl @johanoomen / @laroyo Special thanks to Maarten Brinkerink (@mbrinkerink) http://blog.waisda.nl http://waisda.nl http://www.openimages.eu