Data has primarily been the domain of the scientist, the geek or the quant…
… for aeronautical, mathematical and financial applications.
Data: Past Present
In recent years, data has been on a steady march toward ubiquity.
But, the tools to leverage data have been too blunt and crude to tackle much more than basic tasks.
One industry that has been at the bleeding edge of data usage is the marketing industry .
Data shows great promise of being marketing’s long awaited Holy Grail.
Marketers are demanding elegant solutions that solve for every player in the value chain.
Marketers have smartly become early adopters.
To truly move the needle, marketers not only need massive stores of data — they need transformative technology to make it actionable.
Data: Present Future
Lotame had a visionary idea way back in 2006 to build the most robust technology to manage and monetize data.
In our case, the future is the present — Lotame is not scrambling to play catch up.
Today, we offer applications and platforms that empower brands, agencies, networks, and publishers to more granularly understand and thereby maximize the value of data online.
Visit www.archive.org to see an archive of any site. “ Our mission is to help you reach or exceed your site's advertising and revenue goals by more effectively (and anonymously) tracking and targeting your site's visitors.” August 3, 2006
Lotame offers three data solutions:
Turnkey audience data management platform that seamlessly activates and monetizes online publishers' audience demographic, interest and action-level data.
Solution powers one of the most extensive and effective sources of audience targeting segments for online brand campaigns.
A managed service offering that brings both Crowd Control and Smart Data under one full-service network delivering unparalleled results to brand marketers and their agencies.
Industry Growth & Trends
Lotame has made significant investments in infrastructure and personnel since we hung out our shingle, and we continue to help the world’s most sophisticated marketers make sense of an increasingly fragmented landscape.
Completed first generation of “Crowd Control” platform in 2007.
Funded by Battery Ventures, Emergence Capital Partners, Hillcrest and Betaworks in 2008.
Established offices in New York, Baltimore, Chicago and Boston.
Generated strong (9x) topline growth '08-'10, together with significant margin improvement.
Focusing '11 and beyond on growth of new data and platform business lines while continuing to maintain related media business to inform data and platform products.
Andy Monfried, CEO: Senior sales leader at Advertising.com, advertising innovator and proven entrepreneur.
Adam Lehman, COO: Deep operational experience as VP/SVP at AOL during growth years and co-founder of numerous digital media and marketing ventures.
Jeremy Pinkham, CTO: Seasoned technology developer and architect who led dev teams at Advertising.com and created Lotame’s unique, scalable platform.
Management strength and experience with VP of Sales Bryan Seltzer (Captivate), VP of Marketing Michael Berkowitz (MediaMath), VP of Business Development Bruce Budkofsky (Comcast), VP of Business Intelligence John Garber (Advertising.com), VP of Data and Media Operations Joe Riley (WPNI), and VP of Engineering Craig Connell (Unistar).
Show – Not Tell
Rather than try to explain all the nuances of our technology… see for yourself.
Crowd Control Demo
Data: The Future (sneak preview)
We are currently an ad tech company.
In short order, we will decouple the “ad” from the “tech” to just be tech.
That tech will achieve similar data-driven results for numerous other industries — as it has to date for marketing.
We are on the cusp of a revolution — data will become the common denominator of everything.
Introducing: UDP – Unifying Data Platform
Advanced segmentation and categorization of unstructured data
Export or import third-party data on top of your first-party data
Flexible technology able to customize any taxonomy
Deep insight and analytics around data in real time