Andy Monfried Lotame Client Summit Slide Deck

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Andy Monfried's Presentation from the Lotame Client Summit
11/5/13, NYC

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  • Any Place a Consumer Touches Your Content or Brand, You Have Access to this Event, creating DATA.
  • -Content -Search Terms, Email, Web, Subscription, Campaign, RTB, Surveys, Ad Server Logs-Experience -Audio Streams, Video Streams, Rich Media, Set Top Box-Consumer Insights -Offline Reporting, CRM, Analytics-Cross Platform -Mobile Web, Gaming/Apps, Social Media, SMS
  • Advanced Programming Interface
  • The most important api, where lotametruely differentiates
  • Advanced Programming Interface
  • Andy Monfried Lotame Client Summit Slide Deck

    1. 1. WHAT IS A DMP? Any Place a Consumer Touches Your Content or Brand, You Have This Event, Creating DATA Presented by Andy Monfried, Founder and CEO of Lotame Solutions at the Lotame Client Summit on 11/5/13.
    2. 2. TYPES OF DATA THAT FLOWS INTO A DMP Content Media Device Consumer Insights Cross Platform
    3. 3. FULL CUSTOMIZATION OF A DMP Behaviors Audience Building Blocks Customized Hierarchies Comprised of Categorized Behaviors that roll up into a “view” of your business
    4. 4. DMP: BEYOND AD TECH Ad Tech Ad Networks Trade Desks SSPs DSPs Consumer Information Consumer Technology Weather Consumer Medical Info Government Ecommerce Interest Based Politics Sports Social Financial Entertainment Technology Gaming Video Audio Music Telecom Education Tech
    5. 5. DMP: EVOLVING BEYOND AD OPS A DMP is Utilized Across the Enterprise C- Level Executives Business Development Operations Legal Content Management Content Publishing Web Experience CRM Ad Ops Sales Product Development Marketing Product Management
    6. 6. DMP: DELIVERING VALUE ACROSS THE BUSINESS Increase Reach And Scale Enhance Products Audience Extension Cross Platform Create New Products Direct Sales Custom Content Indirect Sales RTB/ Trading Desks Search Enhanced Targeting Increase Subscribers Stronger RFP/ Contracts Email Enhanced TV Set-top Boxes Informed Media Buys Enrich User Profiles Better Fill Rates Unifying Profiles Offline to Online Higher CPMs Custom Audio/ Video
    7. 7. THE ACTIVATION OF DATA Where is the Data Going? Ad Tech • Ad Servers • Exchanges • RTB • SSP • DSP Consumer Information • CRM Systems • Custom Databases • Email Providers • CMS Mobile • Dynamic Content Serving • Ad Servers Entertainment Technology • Video • Audio Streams • Connected TV
    8. 8. LAYERING YOUR DATA Expand Your Knowledge Base
    9. 9. ACTIVATIONS ACROSS MEDIA
    10. 10. API LOTAME API DATA COLLECTION API AUDIENCE EXTRACTION API LOTAME SERVICES API REPORT SERVICES API
    11. 11. The Most Important API: THE HUMAN API Lotame’s True Differentiator
    12. 12. LOTAME BY THE NUMBERS 370 % increase in audience impressions 113 % increase in Lotame customers 80 % increase in revenue YTD people added to the organization in 2013 33 325 % YOY increase in customer attendance at this year’s summit
    13. 13. DMP EXECUTIVE SESSIONS Andy Monfried, Founder and CEO Kevin Kohn, Chief Revenue Officer Adam Lehman, COO/GM Mike Sullivan, CFO Jeremy Pinkham, Chief Technology Officer Kalyan Lanka, VP of Products
    14. 14. THANK YOU

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