Brand NameI chose the name “KARMA” for my brand because itstands for the concept of the cause and eﬀect cycle ofactions. I believe in the theory of Karma and that“What Goes Around Comes Around”.
Strengths & ConcernsKARMA is a strong brand name because it is simple,distinctive, and memorable.I am concerned with the name because it is ambiguousand does not relate to music, television, and movies.According to USPTO.gov, the name “KARMA” is notprotectable because it is already registered.I believe the name “KARMA” is a arbitrary brand namebecause it is named after a concept.
Shape & ColorThe spherical shape of the logo draws in both eyes. Theshape also corresponds with the concept of Karma.The bright green and purple are modern anddistinctive. In branding, purple stands for reliabilityand royalty, which is what KARMA strives for.This logo type would be best described as an emblem.This logo reﬂects my brand in a positive way because itis unique, colorful, and incorporates the tag line of thecompany.
Competitor LogoThis digital music magazine has a wordmark logo. Thelogo works because it is simple, easy to read, andfuturistic. I think the logo would be more interesting ifcolor or graphics were added to it.
Effective LogoI think the NASA logo is very eﬀective because itrepresents what the company stands for. The logo iscolorful, interesting, bold, and memorable.I would like to use details from this design to make mylogo more eﬀective and unique.
Corporate CultureKARMA will provide a fun and unique workenvironment for all employees. Family, fun, andbonding will be promoted through monthly parties,corporate vacations, themed dress up days, games, andsurprise events.Employees will also attend concerts, movie premiers,and television show parties as a group in order todevelop stories and photographs for the entertainmentmagazine.
Company Values & Beliefs Be Creative Be Responsible Maintain Balance Stay Committed Be Consistent Take the lead Have Fun Laugh Often Collaborate with others Be Honest Produce Quality Take Risks
Mission StatementKARMA strives to provide everycustomer with reliable, interesting, andup to date entertainment news andstories. Our goal is to keep youconnected with all aspects of theentertainment industry.
Mission StatementThe mission statement will will be located at the top ofthe ﬁrst page of the digital magazine.I believe the statement is directed to both theemployees and the customers.Focus, policy, meaning, and passion are incorporatedthrough the mission statement.KARMA’s mission statement is concise, distinctive,and memorable.The company story is told in less than 30 seconds.It is diﬀerent from the main competitor because it issimple and to the point.
TaglineThis is an eﬀective tagline because it is memorable,unique, and simple.This tagline is descriptive because it describes theconcept of karma.The brand message is reinforced through the tagline.KARMA is distinguished from it’s main competitorbecause the competitor does not have a tagline.The tagline does not command an action, but it isshort, distinctive, positive, and easy to say.