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Tips for Using Instagram for Your Business
 

Tips for Using Instagram for Your Business

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Some tips on how to use Instagram for business. Things like colour and filters are potentially more important than you considered! ...

Some tips on how to use Instagram for business. Things like colour and filters are potentially more important than you considered!

This presentation will teach you how to cultivate a following, why you should embed an Instagram video in your blog or website and when to post and what to post!

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    Tips for Using Instagram for Your Business Tips for Using Instagram for Your Business Presentation Transcript

    • #1: Acquaint Yourself With How to Use Instagram for Business Businesses (big brands like PayPal) have been flocking to Instagram in droves. In response to this excitement Instagram started a Business blog, (http://business.instagram.com/blog/) which offers tips, brand spotlights and news from Instagram HQ.
    • #2: Balance Fun Images With Pictures From Your Business “Take advantage of the increased “real estate” you have with your Instagram account to tell a story with the images. Have a healthy balance of fun images and business pictures.” Anthropologie has struck a good balance with their images. Their followers like fun images as well as business ones.
    • #3: Cultivate a Following 3 helpful tips for getting more followers on Instagram: • Connect your Facebook account • Use relevant, popular hashtags • Engage by following others and liking their photos Cross-post selected images to your Facebook page with a hashtag that aligns with your campaign or brand image to help people who don’t know you’re on Instagram to find you there. If you’re at an event or location that’s designated by a hashtag (something like this event hashtag #smmw13), add it to your photos so that event coordinators and other attendees can find them.
    • #4: Use Videos Instagram’s recent addition of video has given Twitter’s Vine a serious competitor to contend with. Most notably 15-second, filter-enabled, editable video functionality compared to Vine’s 6.5 seconds. Here are the differences between Instagram and Vine in the image below:
    • #5: Embed Instagram Video in Your Blog or Website Instagram has now released a new embed feature for its desktop web browser version. Helpful instructions, in addition to examples for when and how to use Instagram videos, can be found at lorriratzlaff.com/socialmedia. Since you never know who will see your shares on a social networking platform, embed your Instagram video in your blog or website to extend the reach of your content.
    • #6: Follow Your Followers Back The people you follow on social networking platforms make all the difference in the world. Curiously, many brands on Instagram (some with very large followings) don’t follow back. To create strategic relationships on Instagram, find the brands and people you enjoy and can learn from in your followers and follow them back. Statigram (http://statigr.am/viewer.php) is a great tool for finding brands and hashtags that relate to your brand. Simply enter the brand name or hashtag into the search box and click Search.
    • #7: Generate a Flexible Posting Plan “You (businesses) don’t need to post on Instagram every day. The ‘feed speed’ on Instagram is still mostly laid back. If you start posting a lot, you might saturate your followers’ feeds, and you don’t want to force yourself into the noise too often. Decide what you have ready to post and create a schedule to help you remember what to post when and to track what is working once you get going.”
    • #8: Inspire Potential Customers Whole Foods Market posts representative photos to promote healthy, wholesome food products, store events, sustainability and their active community of customers and employees.
    • #9: Kickstart Efforts With a Change in Perspective For brands to be successful on Instagram, they need to get past their inherent interest in selling and instead: • Share a distinctive view of the world • Cultivate a unique visual sense • Capture things that are interesting to the brand and to the core target customer • Train your eye to focus on what makes a great, provocative, engaging image Align images with the interests of your target customer.
    • #10: Leverage Photo Contests on Instagram With Facebook Businesses can host photo contests on Instagram using hashtags to organize submissions and an RSS feed to follow along with new photos as they’re added. Samsung Camera used the hashtag #LiveInTheMoment to successfully promote their Instagram photo contest on their Facebook page.
    • #11: Market Your Brand Using Trends Remember when Twitter’s #followfriday seemed somewhat avant-garde? Instagrammers can use a number of trending hashtags to join in a bigger part of the visual community storytelling. Man crush Monday: #mancrushmonday #mcm Transformation Tuesday: #transformationtuesday #tt Way back Wednesday: #waybackwednesday #wbw Throwback Thursday: #throwbackthursday #tbt Friday Hashtags: #friday #fridaynight #fridays #fridaynights #fridayfunday Saturday Hashtags: #saturdaynight #saturdaymorning #saturdays Selfie Sunday: #selfie #selfieSunday
    • #12: Network on Instagram “Instagram connects people through photos” and suggests 3 essential ways to create a network: • Engage—like others’ photos and leave comments • Follow your already established followers from other social media platforms • Include your hashtags—if your brand uses specific hashtags on Twitter or Google+, use them on Instagram as well
    • Personal Examples of How Well Following “already established followers” Works: Here are two personal examples of how following “big brands” on Instagram created reaction that I don’t think would have happened on any other social platform: In this example I used the hashtag #EckhartTolle and he liked my picture!! He’s NEVER liked anything I’ve put on Facebook or Twitter!
    • Personal Examples of How Well Following “already established followers” Works: In this example my picture was creative enough that it caught the eye of Mari Smith! Again, never would have happened on Facebook!
    • #13: Optimize Your Profile Instagram profiles—like their counterparts on Twitter, Facebook and other social networking platforms—need to include brand information in specific ways (e.g., maximum number of characters, specific image sizes, attention to branding). Complete your profile with all of the information customers might need to find you and do business with you.
    • Click here for the full details on this infographic.
    • #14: Yuck it Up “While running a business requires dedication, sweat and sometimes tears, it should never be all work and no play. Instagram is perfect for displaying fun times in the office or when you’re out and about having lunch or dinner with coworkers. Sharing these types of images with followers speaks volumes. It not only suggests that you don’t take life too seriously while on the job, but instead you must be happy and successful in your career.” All work and no play will make your brand a dull company on Instagram. Integrate images that show your human side to create stronger connections with your followers.
    • Thank you to Social Media Examiner for being my inspiration and influence for this presentation. For more tips on Instagram for Business use please visit: www.socialmediaexaminer.com/instagram-for-business-tips