Making Sense
of Social
Media
To Help Your Business Grow
By Lorri Ratzlaff
makingsenseofsocialmedia.org
makingsenseofsocialmedia.org
About Lorri
 Became a Certified Social Media Manager in 2011
 20+ years of administrative &...
makingsenseofsocialmedia.org
Today’s Objectives
1. Give You Specific Social Media
Objectives to focus on
2. Brief Breakdow...
The New Media
“…many retailers have locked
themselves into the position that
social media is mainly a marketing
and sales ...
It is still widely seen as a channel to
be used for pushing advertisements
and linking back to online stores.”
The New Med...
The reality is that social media is now
an integral part of your overall
marketing strategy.
The New Media
Social Media Marketing succeeds
when Relationships are built and
sustained, and when we learn how
best to solve the proble...
makingsenseofsocialmedia.org
Social Media 101
Facebook is still the biggest kid
on the block
makingsenseofsocialmedia.org
Social Media 101
Keys to a good Facebook post:
makingsenseofsocialmedia.org
Social Media 101
Graphics are more and more
critical:
makingsenseofsocialmedia.org
Twitter needs to be taken seriously…
Social Media 101
makingsenseofsocialmedia.org
A hashtag is a word or an unspaced phrase
prefixed with the number sign ("#"). It is a
form o...
makingsenseofsocialmedia.org
Social Media 101
Marketers are taking advantage of
this under utilized social network to
buil...
makingsenseofsocialmedia.org
Social Media 101
Use creativity
and your
imagination
with Instagram
filters when
posting.
makingsenseofsocialmedia.org
Social Media 101
makingsenseofsocialmedia.org
Social Media 101
Pinterest … Bonus Points for
Anything Bridal!
makingsenseofsocialmedia.org
Social Media 101
makingsenseofsocialmedia.org
Social Media 101
makingsenseofsocialmedia.org
Social Media 101
makingsenseofsocialmedia.org
YouTube is the #2 search engine
on the web
Social Media 101
makingsenseofsocialmedia.org
Social Media 101
makingsenseofsocialmedia.org
Social Media 101
makingsenseofsocialmedia.org
Social Media 101
There are some predicting that
by 2016 Google+ will surpass
Facebook on “soc...
makingsenseofsocialmedia.org
Know Your Target Market
makingsenseofsocialmedia.org
Social Media Strategy
Analysis & Advice
makingsenseofsocialmedia.org
Social Media Strategy
Analysis & Advice
Facebook:
• Good consistency
with posts; graphics
are...
makingsenseofsocialmedia.org
Social Media Strategy
Analysis & Advice
makingsenseofsocialmedia.org
Social Media Strategy
Analysis & Advice
makingsenseofsocialmedia.org
Social Media Strategy
Analysis & Advice
Other Social Networks:
• Google + : 3 pages,
this nee...
makingsenseofsocialmedia.org
Social Media Strategy
Analysis & Advice
Facebook:
• Recommend: New
profile picture &
cover ph...
makingsenseofsocialmedia.org
Social Media Strategy
Analysis & Advice
Facebook:
• You have two
Facebook links that
look exa...
makingsenseofsocialmedia.org
Social Media Strategy
Analysis & Advice
Other Social Networks:
• Google + : Local
Page is the...
makingsenseofsocialmedia.org
Social Media Strategy
Analysis & Advice
Start using Social Media
Facebook:
• Create a Busines...
makingsenseofsocialmedia.org
Social Media Strategy
Graphics are Everything!
makingsenseofsocialmedia.org
Social Media Strategy
Graphics are Everything!
makingsenseofsocialmedia.org
Social Media Strategy
Graphics are Everything!
makingsenseofsocialmedia.org
Social Media Strategy
Remember…
• Know Your Customer so you Know where to
REACH OUT to them o...
makingsenseofsocialmedia.org
I can most easily be reached online:
facebook.com/makingsenseofsocialmedia
twitter.com/lorrir...
Making Sense
of Social
Media
To Help Your Business Grow
By Lorri Ratzlaff
makingsenseofsocialmedia.org
For packages and ra...
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Making Sense of Social Media Pan Experience - August 8, 2014

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A presentation given to three specific Pet Food and Pet Supply store locations for help and improvement upon their social media marketing efforts.

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Making Sense of Social Media Pan Experience - August 8, 2014

  1. 1. Making Sense of Social Media To Help Your Business Grow By Lorri Ratzlaff makingsenseofsocialmedia.org
  2. 2. makingsenseofsocialmedia.org About Lorri  Became a Certified Social Media Manager in 2011  20+ years of administrative & accounting work prior to becoming my own boss (so I know a little of the corporate world)  I’m a bit of a tech nerd so my passion for social media came naturally  Love being outside, getting exercise, just being active  I LOVE Vancouver Canucks hockey and the WWE  I am a mom with 2 amazing adult daughters
  3. 3. makingsenseofsocialmedia.org Today’s Objectives 1. Give You Specific Social Media Objectives to focus on 2. Brief Breakdown of the Different Networks 3. The REAL Value of Knowing Your Target Market 4. Analysis & Overview of Each Company
  4. 4. The New Media “…many retailers have locked themselves into the position that social media is mainly a marketing and sales tool.
  5. 5. It is still widely seen as a channel to be used for pushing advertisements and linking back to online stores.” The New Media
  6. 6. The reality is that social media is now an integral part of your overall marketing strategy. The New Media
  7. 7. Social Media Marketing succeeds when Relationships are built and sustained, and when we learn how best to solve the problems of your fans and followers. That happens through listening and engaging with them. The New Media
  8. 8. makingsenseofsocialmedia.org Social Media 101 Facebook is still the biggest kid on the block
  9. 9. makingsenseofsocialmedia.org Social Media 101 Keys to a good Facebook post:
  10. 10. makingsenseofsocialmedia.org Social Media 101 Graphics are more and more critical:
  11. 11. makingsenseofsocialmedia.org Twitter needs to be taken seriously… Social Media 101
  12. 12. makingsenseofsocialmedia.org A hashtag is a word or an unspaced phrase prefixed with the number sign ("#"). It is a form of metadata tag. Words in messages on microblogging and social networking services such as Twitter, Facebook, Google+ or Instagram may be tagged by putting "#" before them, either as they appear in a sentence or appended to it. Social Media 101 What is a HASHTAG?
  13. 13. makingsenseofsocialmedia.org Social Media 101 Marketers are taking advantage of this under utilized social network to build a deeper connection with their audience.
  14. 14. makingsenseofsocialmedia.org Social Media 101 Use creativity and your imagination with Instagram filters when posting.
  15. 15. makingsenseofsocialmedia.org Social Media 101
  16. 16. makingsenseofsocialmedia.org Social Media 101 Pinterest … Bonus Points for Anything Bridal!
  17. 17. makingsenseofsocialmedia.org Social Media 101
  18. 18. makingsenseofsocialmedia.org Social Media 101
  19. 19. makingsenseofsocialmedia.org Social Media 101
  20. 20. makingsenseofsocialmedia.org YouTube is the #2 search engine on the web Social Media 101
  21. 21. makingsenseofsocialmedia.org Social Media 101
  22. 22. makingsenseofsocialmedia.org Social Media 101
  23. 23. makingsenseofsocialmedia.org Social Media 101 There are some predicting that by 2016 Google+ will surpass Facebook on “social sharing”
  24. 24. makingsenseofsocialmedia.org Know Your Target Market
  25. 25. makingsenseofsocialmedia.org Social Media Strategy Analysis & Advice
  26. 26. makingsenseofsocialmedia.org Social Media Strategy Analysis & Advice Facebook: • Good consistency with posts; graphics are fun and engaging • Recommend Cover Photo a little more professional (I have sample next screen) • Fill out your About section a little more • Tab Apps – for e.g.: Pinterest, Instagram, Contests, Newsletter • Use contests to grow the number of fans and engage them
  27. 27. makingsenseofsocialmedia.org Social Media Strategy Analysis & Advice
  28. 28. makingsenseofsocialmedia.org Social Media Strategy Analysis & Advice
  29. 29. makingsenseofsocialmedia.org Social Media Strategy Analysis & Advice Other Social Networks: • Google + : 3 pages, this needs to be addressed • No other accounts obviously found • Need them for balance – reaching your target market • More social accounts helps with SEM • GREAT video, on a non-branded channel • Social links above the fold on website
  30. 30. makingsenseofsocialmedia.org Social Media Strategy Analysis & Advice Facebook: • Recommend: New profile picture & cover photo • Could be branded, more professional and attractive • Good consistency with posts – more graphics needed • Talk about more than what has come into the store. While that is interesting, it won’t be enough to keep your fans interested.
  31. 31. makingsenseofsocialmedia.org Social Media Strategy Analysis & Advice Facebook: • You have two Facebook links that look exactly the same, but one is a Business and one is a Person • You need to change the person account to an actual person, or delete it
  32. 32. makingsenseofsocialmedia.org Social Media Strategy Analysis & Advice Other Social Networks: • Google + : Local Page is there, but you do have a bad review • These should be attended to when possible (VERY difficult with Google now unfortunately) • Your Facebook link on your website goes to the account you are going to change (it’s a person, not a business), so this needs to be fixed
  33. 33. makingsenseofsocialmedia.org Social Media Strategy Analysis & Advice Start using Social Media Facebook: • Create a Business Page and post 5 – 10 times per week Twitter: • The BEST listening platform of the social networks Instagram: • Your customers are using it, so you need to have a presence there
  34. 34. makingsenseofsocialmedia.org Social Media Strategy Graphics are Everything!
  35. 35. makingsenseofsocialmedia.org Social Media Strategy Graphics are Everything!
  36. 36. makingsenseofsocialmedia.org Social Media Strategy Graphics are Everything!
  37. 37. makingsenseofsocialmedia.org Social Media Strategy Remember… • Know Your Customer so you Know where to REACH OUT to them on Social Media • Tell Stories • Be Original • Get Creative • Don’t tackle EVERYTHING – pick one or two platforms, get REALLY GREAT at those, then build on that • Now … for that !
  38. 38. makingsenseofsocialmedia.org I can most easily be reached online: facebook.com/makingsenseofsocialmedia twitter.com/lorriratzlaff ca.linkedin.com/in/lorriratzlaff Other contact information: info@makingsenseofsocialmedia.org makingsenseofsocialmedia.org 604.852.0695 How to Reach Me
  39. 39. Making Sense of Social Media To Help Your Business Grow By Lorri Ratzlaff makingsenseofsocialmedia.org For packages and rates: Please contact me.

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