Making Sense
of Social Media
To Help Your Business Grow
By Lorri Ratzlaff
makingsenseofsocialmedia.org
makingsenseofsocialmedia.org
About Lorri
makingsenseofsocialmedia.org
Today’s Objectives
1. Get “Retailer” Specific with Social
Media
2. Brief Breakdown of the Dif...
Social Media for Retailers
“…many retailers have locked
themselves into the position that social
media is mainly a marketi...
makingsenseofsocialmedia.org
Social Media 101
Facebook is still the biggest kid on
the block
makingsenseofsocialmedia.org
Social Media 101
Keys to a good Facebook post:
makingsenseofsocialmedia.org
YouTube is the #2 search engine
on the web
Social Media 101
makingsenseofsocialmedia.org
Twitter needs to be taken seriously…
Social Media 101
makingsenseofsocialmedia.org
Social Media 101
There are some predicting that by
2016 Google+ will surpass
Facebook on “soc...
makingsenseofsocialmedia.org
Social Media 101
Marketers are taking advantage of this
under utilized social network to buil...
makingsenseofsocialmedia.org
Social Media 101
Pinterest … Bonus Points for
Anything Bridal!
makingsenseofsocialmedia.org
Know Your Target Market
makingsenseofsocialmedia.org
Social Media Strategy
Analysis & Advice
makingsenseofsocialmedia.org
Social Media Strategy
Analysis & Advice
Facebook:
• Get your custom URL
• Branding: resize pr...
makingsenseofsocialmedia.org
Social Media Strategy
Analysis & Advice
Other Social Networks:
• Not obviously found
• Need t...
makingsenseofsocialmedia.org
Social Media Strategy
Analysis & Advice
Facebook:
• Get your custom URL
• Have a new profile
...
makingsenseofsocialmedia.org
Social Media Strategy
Analysis & Advice
Other Social Networks :
• Start using Twitter
again
•...
makingsenseofsocialmedia.org
Social Media Strategy
Analysis & Advice
Facebook:
• Get your custom URL
• Dive into apps a li...
makingsenseofsocialmedia.org
Social Media Strategy
Analysis & Advice
Other Social Networks:
• You do have what’s called a
...
makingsenseofsocialmedia.org
Social Media Strategy
Analysis & Advice
Facebook:
• Merge your two pages
• Change your PROFIL...
makingsenseofsocialmedia.org
Social Media Strategy
Analysis & Advice
Other Social Networks:
• Tell your customer list of
y...
makingsenseofsocialmedia.org
Social Media Strategy
Remember…
• Know Your Customer so you Know where to
REACH OUT to them o...
makingsenseofsocialmedia.org
I can most easily be reached online:
facebook.com/makingsenseofsocialmedia
twitter.com/lorrir...
Making Sense
of Social Media
To Help Your Business Grow
By Lorri Ratzlaff
makingsenseofsocialmedia.org
For packages and ra...
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Making Sense of Social Media for Pet Store Retailers

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Here is a presentation I did for a specific group of pet store owners, offering information and advice to carry their social media marketing to the next level!

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Making Sense of Social Media for Pet Store Retailers

  1. 1. Making Sense of Social Media To Help Your Business Grow By Lorri Ratzlaff makingsenseofsocialmedia.org
  2. 2. makingsenseofsocialmedia.org About Lorri
  3. 3. makingsenseofsocialmedia.org Today’s Objectives 1. Get “Retailer” Specific with Social Media 2. Brief Breakdown of the Different Networks 3. The REAL Value of Knowing Your Target Market 4. Analysis & Overview of Each Company
  4. 4. Social Media for Retailers “…many retailers have locked themselves into the position that social media is mainly a marketing and sales tool. It is still widely seen as a channel to be used for pushing advertisements and linking back to online stores.”
  5. 5. makingsenseofsocialmedia.org Social Media 101 Facebook is still the biggest kid on the block
  6. 6. makingsenseofsocialmedia.org Social Media 101 Keys to a good Facebook post:
  7. 7. makingsenseofsocialmedia.org YouTube is the #2 search engine on the web Social Media 101
  8. 8. makingsenseofsocialmedia.org Twitter needs to be taken seriously… Social Media 101
  9. 9. makingsenseofsocialmedia.org Social Media 101 There are some predicting that by 2016 Google+ will surpass Facebook on “social sharing”
  10. 10. makingsenseofsocialmedia.org Social Media 101 Marketers are taking advantage of this under utilized social network to build a deeper connection with their audience
  11. 11. makingsenseofsocialmedia.org Social Media 101 Pinterest … Bonus Points for Anything Bridal!
  12. 12. makingsenseofsocialmedia.org Know Your Target Market
  13. 13. makingsenseofsocialmedia.org Social Media Strategy Analysis & Advice
  14. 14. makingsenseofsocialmedia.org Social Media Strategy Analysis & Advice Facebook: • Get your custom URL • Branding: resize profile picture to fit [square it] & cover photo needs branding • Apps – for e.g.: Pinterest, Instagram, Contests, Newsletter
  15. 15. makingsenseofsocialmedia.org Social Media Strategy Analysis & Advice Other Social Networks: • Not obviously found • Need them for balance – reaching your target market • Work the hashtag #animalhouse into everything
  16. 16. makingsenseofsocialmedia.org Social Media Strategy Analysis & Advice Facebook: • Get your custom URL • Have a new profile picture for the different seasons & brand the profile picture • Website Link in contact info
  17. 17. makingsenseofsocialmedia.org Social Media Strategy Analysis & Advice Other Social Networks : • Start using Twitter again • Upgrade branding and make it consistent across networks & website • Establish the hashtag #petland in everything you do
  18. 18. makingsenseofsocialmedia.org Social Media Strategy Analysis & Advice Facebook: • Get your custom URL • Dive into apps a little more – maybe use contests (“caption this” is popular) or offers (I see you posted an event last night, great job!)
  19. 19. makingsenseofsocialmedia.org Social Media Strategy Analysis & Advice Other Social Networks: • You do have what’s called a “local page“, however, not used since 2013 • Hashtag #petswest has 7 pictures already on Instagram; set up an account and work off of that
  20. 20. makingsenseofsocialmedia.org Social Media Strategy Analysis & Advice Facebook: • Merge your two pages • Change your PROFILE that is called Scruffy Tail
  21. 21. makingsenseofsocialmedia.org Social Media Strategy Analysis & Advice Other Social Networks: • Tell your customer list of your social networks through a newsletter • Incentivize them to “like” and “follow”, for example, a coupon / discount on their next purchase • Start using Instagram
  22. 22. makingsenseofsocialmedia.org Social Media Strategy Remember… • Know Your Customer so you Know where to REACH OUT to them on Social Media • Tell Stories • Be Original • Get Creative • Don’t tackle EVERYTHING – pick one or two platforms, get REALLY GREAT at those, then build on that • Now … for that !
  23. 23. makingsenseofsocialmedia.org I can most easily be reached online: facebook.com/makingsenseofsocialmedia twitter.com/lorriratzlaff ca.linkedin.com/in/lorriratzlaff Other contact information: info@makingsenseofsocialmedia.org makingsenseofsocialmedia.org 604.852.0695 How to Reach Me
  24. 24. Making Sense of Social Media To Help Your Business Grow By Lorri Ratzlaff makingsenseofsocialmedia.org For packages and rates: Please contact me.

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