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Social media has revolutionized how all organizations, including charities and non-profits, can promote their brands. While social media presents a novel marketing channel for charities and non-profits, as with any innovation, there are risks. This presentation will address and provide practical tips on risk management in social media by addressing the following questions.
(1) Why do social media policies matter?
(2) What issues should a social media policy address, and why?
(3) Is it possible to use social media to promote your charity or non-profit without being “anti-social”?