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for BusinessLorna Sixsmith  http://write-on-track.com
Pinterest Today•   Pinterest Explained•   How Pinterest Works•   Suggestions of how YOU can use it•   Pinetiquette•   How ...
Why Use Social Media?               •    Brand Awareness               •    Demonstrate Expertise               •    Traff...
What is Pinterest?•   Online Pinboards•   Over 12 million active users•   Pins = online images•   Pins are shared by being...
Examples of Pins    http://write-on-track.com
Pinboards http://write-on-track.com
How to get started• Sign up at  www.pinterest.com• Create some boards• Put the ‘Pin It’ bookmarklet  on your browser• Use ...
Searching for Bookcase inspiration             http://write-on-track.com
http://write-on-track.com
Follow All or Single Boards         http://write-on-track.com
Repinning• Viral – 80% of pins are  repins• Most popular pins (food &  drink) = Repinly• To repin – just click the  repin ...
Pinning & Irish Beef• Traceable to the website it  is pinned from.• Encourage others to pin  from your website• Pin It but...
http://write-on-track.com
Your Pins should be:•   Good quality photographs•   Provide information e.g. Tutorials•   Solve a problem e.g How To•   En...
Long Tall & SkinnyPhotos•Long, Tall, SkinnyPhotos - more impact•PicMonkey.com•Add Text•Call to action (towebsite)         ...
http://write-on-track.com
http://write-on-track.com
Create moodboards on polyvore & pin             http://write-on-track.com
http://write-on-track.com
http://write-on-track.com
Quotes / Health / Wellbeing = Popular              http://write-on-track.com
Infographic with Call to Action           http://write-on-track.com
Image for a Non-Visual Blog Post            http://write-on-track.com
Pin It button on Blog Posts         http://write-on-track.com
Brands Using Pinterest Well                                         Ikea – One for each DifferentOreck                    ...
Pinetiquette• Pin Little & Often• 80/20 Rule – 20% Your  Content• Credit the Source• Your Reputation• Your Personality• In...
To increase Pinnability from your                  website• Good Quality Photos• Pin it button on website• Pin it button o...
Pinterest & Copyright•   Pictures – other people’s property•   Pin them sensibly•   Maintain the original source•   ‘No-pi...
Before you start:•   Decide on goals and objectives•   Will you try to build a community?•   Will you try to engage fans?•...
For Another Day .....• PicMonkey – for editing photos (and creating  watermarks)• Polyvore – for creating moodboards• Olio...
More Articles at•   How to Create Shared Boards•   How to Set Your Board Cover•   How to get more Pinterest Followers•   H...
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Pinterest for your business

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Learn how to use Pinterest effectively for your business.
See examples of pins for visual and non-visual businesses.
Learn about pin etiquette and more

Published in: Technology, Business
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Transcript of "Pinterest for your business"

  1. 1. for BusinessLorna Sixsmith http://write-on-track.com
  2. 2. Pinterest Today• Pinterest Explained• How Pinterest Works• Suggestions of how YOU can use it• Pinetiquette• How to monitor your Pinterest performance• Q & A with a practical demonstration http://write-on-track.com
  3. 3. Why Use Social Media? • Brand Awareness • Demonstrate Expertise • Traffic to Website • Convert to Sales • Online Word of Mouth • We do not have a choice on whether we DO social media, the question is – HOW WELL WE DO IT”. – Erik Qualman. http://write-on-track.com
  4. 4. What is Pinterest?• Online Pinboards• Over 12 million active users• Pins = online images• Pins are shared by being repinned• Follow each other and be followed• Board examples – My Dream Kitchen, Wedding Dresses, Hair Styles, Quotes, Crochet Tutorials, Fast Cars, Wallpapers http://write-on-track.com
  5. 5. Examples of Pins http://write-on-track.com
  6. 6. Pinboards http://write-on-track.com
  7. 7. How to get started• Sign up at www.pinterest.com• Create some boards• Put the ‘Pin It’ bookmarklet on your browser• Use the bookmarklet to pin any picture you like• Add it to a designated board with a description http://write-on-track.com
  8. 8. Searching for Bookcase inspiration http://write-on-track.com
  9. 9. http://write-on-track.com
  10. 10. Follow All or Single Boards http://write-on-track.com
  11. 11. Repinning• Viral – 80% of pins are repins• Most popular pins (food & drink) = Repinly• To repin – just click the repin button on the image, select your board and change description if you wish. http://write-on-track.com
  12. 12. Pinning & Irish Beef• Traceable to the website it is pinned from.• Encourage others to pin from your website• Pin It button on products• Pin it button on blog posts• Ensure blog post image is repinnable. http://write-on-track.com
  13. 13. http://write-on-track.com
  14. 14. Your Pins should be:• Good quality photographs• Provide information e.g. Tutorials• Solve a problem e.g How To• Entertain• Inspire• Useful• Simply Beautiful http://write-on-track.com
  15. 15. Long Tall & SkinnyPhotos•Long, Tall, SkinnyPhotos - more impact•PicMonkey.com•Add Text•Call to action (towebsite) http://write-on-track.com
  16. 16. http://write-on-track.com
  17. 17. http://write-on-track.com
  18. 18. Create moodboards on polyvore & pin http://write-on-track.com
  19. 19. http://write-on-track.com
  20. 20. http://write-on-track.com
  21. 21. Quotes / Health / Wellbeing = Popular http://write-on-track.com
  22. 22. Infographic with Call to Action http://write-on-track.com
  23. 23. Image for a Non-Visual Blog Post http://write-on-track.com
  24. 24. Pin It button on Blog Posts http://write-on-track.com
  25. 25. Brands Using Pinterest Well Ikea – One for each DifferentOreck Country• Sells Cleaning products • Different Rooms• Boards include – Furry • Pin It to Win it Friends, Fabulous Floors • Crash Test Pets! (clean), Blue (their signature • True Blue – Personality colour), Customers’ boards (with Oreck products)• Personality http://write-on-track.com
  26. 26. Pinetiquette• Pin Little & Often• 80/20 Rule – 20% Your Content• Credit the Source• Your Reputation• Your Personality• Interaction• Follow Back http://write-on-track.com
  27. 27. To increase Pinnability from your website• Good Quality Photos• Pin it button on website• Pin it button on blog• Good SEO on photo• Descriptive Text on main blog photo• Put url in description, not on photo http://write-on-track.com
  28. 28. Pinterest & Copyright• Pictures – other people’s property• Pin them sensibly• Maintain the original source• ‘No-pin’ code is available• More businesses encouraging people to pin http://write-on-track.com
  29. 29. Before you start:• Decide on goals and objectives• Will you try to build a community?• Will you try to engage fans?• How often will you pin@• How will you communicate personality?• How will you measure success? http://write-on-track.com
  30. 30. For Another Day .....• PicMonkey – for editing photos (and creating watermarks)• Polyvore – for creating moodboards• Olioboard – creates moodboards too• Pinerly – to monitor your Pinterest performance http://write-on-track.com
  31. 31. More Articles at• How to Create Shared Boards• How to Set Your Board Cover• How to get more Pinterest Followers• How to measure your Pinterest success• How to get more repins and clicks• And more at ........ Write-on-track.com http://write-on-track.com
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