For Tourism      ByLorna SixsmithWrite On Track www.writeontrack.ie
What Is Pinterest?  www.writeontrack.ie
What is Pinterest?Can easily share pins on Twitter         www.writeontrack.ie
Terms Used In Pinterest• Images = Pins• Pins are categorised  into boards• Repin = shares• Image Quality  Important• Pins ...
Some Pinterest Stats• Fastest growing social media  platform & 3rd largest• Average time spent per visit – 16mins• 80% of ...
Why Use Pinterest?•   Pins link to their source / your website•   Users more inclined to buy/act on Pinterest•   High % of...
Travel Boards = 2.5% of All         Boards     www.writeontrack.ie
Pinterest for Travel•   ‘How To’ / ‘Travel Tips’•   Beautiful Architecture•   Lifestyle Images•   Scenery with splendid co...
Travel Examples www.writeontrack.ie
G Adventures – Travel Agent      www.writeontrack.ie
Jetsetterwww.writeontrack.ie
Treganna Castle Hotel   www.writeontrack.ie
Visit Savannah           •   22,000 Followers           •   Following 213           •   5,500 Pins           •   42 Boards...
Be Irish-Inspired www.writeontrack.ie
Building Your Pinterest Presence•   Set up a Business Account•   Integrate with Twitter (and Facebook)•   “Pin It” button ...
Effective Pinning – Descriptor        www.writeontrack.ie
Shared/Contributor Boards• Invite others to contribute  to your board• Join other shared boards• There will be many more  ...
Suggested Boards for Tourism•   Inside X Hotel               Shared / Contributor Boards•   Relaxation at X              •...
More Suggestions for Pinterest                    Boards• Airports                        •   Behind the Scenes• Travel So...
Growing Followers &                    Conversions•   Follow Other Businesses & Travel Bloggers•   Comment on Pins•   Repi...
Pinetiquette           • Don’t Self Promote             80/20 Rule           • Little & Often           • Show Personality...
Pinterest Tools•   Pingraphy – scheduling•   Reachli – for monitoring campaigns/pins•   PinAlytics•   Pinterest.com/source...
Pinterest & Copyright• Pin It button on your  site = more pinning• Watermark own images• All pins should link to  source• ...
Pinterest Success• Pin beautiful / useful images• Ensure each image on your website is named  appropriately• Create shared...
Find Lorna at:• Lorna Sixsmith  – www.writeontrack.ie  – www.writeontrack.ie/category/pinterest  – www.weteachsocial.com  ...
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Effective use of pinterest for tourism businesses

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Effective use of pinterest for tourism businesses

  1. 1. For Tourism ByLorna SixsmithWrite On Track www.writeontrack.ie
  2. 2. What Is Pinterest? www.writeontrack.ie
  3. 3. What is Pinterest?Can easily share pins on Twitter www.writeontrack.ie
  4. 4. Terms Used In Pinterest• Images = Pins• Pins are categorised into boards• Repin = shares• Image Quality Important• Pins Link to Source www.writeontrack.ie
  5. 5. Some Pinterest Stats• Fastest growing social media platform & 3rd largest• Average time spent per visit – 16mins• 80% of pins are repins• Pinterest users spend more• Most popular pinner – Joy Cho, 11 million followers• Most popular pins – approx 1500 repins www.writeontrack.ie
  6. 6. Why Use Pinterest?• Pins link to their source / your website• Users more inclined to buy/act on Pinterest• High % of Content is Lifestyle Based• High % of Users are Affluent (28% over $100k)• Repinning - Virality www.writeontrack.ie
  7. 7. Travel Boards = 2.5% of All Boards www.writeontrack.ie
  8. 8. Pinterest for Travel• ‘How To’ / ‘Travel Tips’• Beautiful Architecture• Lifestyle Images• Scenery with splendid colours• Travel Quotes• Long, skinny photos www.writeontrack.ie
  9. 9. Travel Examples www.writeontrack.ie
  10. 10. G Adventures – Travel Agent www.writeontrack.ie
  11. 11. Jetsetterwww.writeontrack.ie
  12. 12. Treganna Castle Hotel www.writeontrack.ie
  13. 13. Visit Savannah • 22,000 Followers • Following 213 • 5,500 Pins • 42 Boards • Multiple Shared Boards • Boards catering for multiple interestswww.writeontrack.ie
  14. 14. Be Irish-Inspired www.writeontrack.ie
  15. 15. Building Your Pinterest Presence• Set up a Business Account• Integrate with Twitter (and Facebook)• “Pin It” button on website• Follow complementary businesses• Set up Shared Boards and invite others• Pin and repin regularly www.writeontrack.ie
  16. 16. Effective Pinning – Descriptor www.writeontrack.ie
  17. 17. Shared/Contributor Boards• Invite others to contribute to your board• Join other shared boards• There will be many more followers of that board• More repins and clicks• Be a Thought Leader• Part of a community• Increase brand awareness www.writeontrack.ie
  18. 18. Suggested Boards for Tourism• Inside X Hotel Shared / Contributor Boards• Relaxation at X • Gathering Events in Co. X• Wine Recommendations • Photos Taken By You at X• Kids Activities at X • Golf in Ireland• Golf Courses • Out & About in X• Gems in Co. X • Weddings at X• History of X • Irish Holiday Memories• Behind the Scenes at X • Travel Tips• Weekend Escapes • Best Places To Eat In Ireland• Taste of Summer • Christmas / Santa• St Patrick’s Day www.writeontrack.ie
  19. 19. More Suggestions for Pinterest Boards• Airports • Behind the Scenes• Travel Songs • Community Projects• Colours – Greens • Gathering Events• Celtic Wonders • Weekend Escapes• Travel Bucket List • Away From It All• What to do in .... • The Great Outdoors Month/Season • Where in the World?• Travel Bloggers• Travel Quotes• The Irish Pub www.writeontrack.ie
  20. 20. Growing Followers & Conversions• Follow Other Businesses & Travel Bloggers• Comment on Pins• Repin• Pin Quality Content• Competitions – e.g. Pin It To Win It• Follow those who pin from your website http://pinterest.com/source/yourwebsite.com www.writeontrack.ie
  21. 21. Pinetiquette • Don’t Self Promote 80/20 Rule • Little & Often • Show Personality • Engage • Mind Your Reputation • Check links before repinningwww.writeontrack.ie
  22. 22. Pinterest Tools• Pingraphy – scheduling• Reachli – for monitoring campaigns/pins• PinAlytics• Pinterest.com/source/yourwebsite.com• Pinfluencer• Repinly• Pin Alerts www.writeontrack.ie
  23. 23. Pinterest & Copyright• Pin It button on your site = more pinning• Watermark own images• All pins should link to source• Before repinning, check link.• Pinterest code to prevent pinning from website www.writeontrack.ie
  24. 24. Pinterest Success• Pin beautiful / useful images• Ensure each image on your website is named appropriately• Create shared/contributor boards• Use the Tools• Pin Little & Often www.writeontrack.ie
  25. 25. Find Lorna at:• Lorna Sixsmith – www.writeontrack.ie – www.writeontrack.ie/category/pinterest – www.weteachsocial.com – www.twitter.com/writeontrack_L – www.pinterest.com/lorna_sixsmith• Or call 086 1051007 www.writeontrack.ie

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