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Effective blogging for your business    june 2012
 

Effective blogging for your business june 2012

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How to blog effectively for your business

How to blog effectively for your business
What makes a good business blog post?
Tips for creating effective calls to action.
Traffic to expect from a new blog

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    Effective blogging for your business    june 2012 Effective blogging for your business june 2012 Presentation Transcript

    • Blogging Effectively for your Business Lorna Sixsmith
    • What is a Blog?• Weblog = diary for business or personal• Inform, educate, e ntertain, promote, enjoy....• Hosted by wordpress / blogger or self hosted and integrated
    • Why Write A Blog?• SEO• Sales/Traffic• Brand awareness• Communication Tool• Passion/Enthusiasm• Credibility• Trustworthiness
    • What a Blog Can Do • Show you are open for business • Demonstrate the presence of other customers • Demonstrate your customer service
    • • Showcase your products• Announce new brands/products/services• Cost Effective• Promotions• Tell your story• Benefits to Customers
    • How Much Time? How Many Words?• Consistency is the key – decide how often and stick to it• 10-90 mins per post• Images / Links / Research / Quotes• Average 400 words
    • What Makes A Good Business Post?• Title• Images• Hyperlinks• Research/Knowledge• Well written / Engaging• Clear Presentation• Call to Action• Keywords / Tags/ Categories
    • Calls to Action• Short• Simple• Friendly tone• Clear• Only one request/question/command• Try to include a keyword in the clickable link
    • Examples of Calls to Action• Invite interaction – ask for comments• Prompt action with news of Special Offers• Encourage return visits• Ask for shares / facebook likes / twitter follows• Encourage sales• Building communities
    • How to Prevent Bloggers’ Block• Have clear aims & objectives• Idea pad / mind map• Brainstorm• Interviews• Guest posts• Showcasing• Regular slots e.g. Wallpaper Wednesday• Consistency
    • What Can You Expect With A New Blog Traffic / Sales / Community
    • Keyword Google Tool• Google – keyword research tool (set up gmail account)• 2 or 3 terms – then look for number of searches• It will also give you ideas for key terms• Tick the ‘broad’ and then the ‘exact’ boxes.
    • Irish Farmerette Blog• Personal blog• Once a week• Enjoyment• Small community• No use of Keyword tool• No calls to action• Recipes
    • Irish Farmerette - Stats
    • Irish Farmerette – Average Visits
    • Wallpaper Review Blog • Experimental Blog • No community • No interaction • No requests for comments • Keyword Research Tool • Strong calls to action • Consistent?! • Delivers sales
    • Wallpaper Review - Stats
    • Wallpaper Review – Average Visits
    • How to Get Free PR• Newsworthy Topics• New products/exclusivity• Report on important events• Be Interesting – slightly controversial• Use Good Images• Answer questions• Contact Information• Be helpful, be friendly and say Thank You
    • What Will Blogging Bring?• Friends• Brand Awareness• Traffic• Sales• Credibility• Core of Your Social Media Strategy• Awards
    • What Next?• A wordpress/blogger/tumblr hosted blog?• Self hosted blog?• Integrated blog?• Don’t waste time deciding – ask for advice and Start Blogging for Your Business• Lorna Sixsmith 086 1051007• www.write-on-track.com